Ever wondered how Google can read your mind? It all boils down to Google’s personalised search results. Many Google users are unaware that search results differ depending on whether the user is logged into a Google account or not. In other words, if a person is logged...
Let’s take a minute and think about the video ads you’ve seen recently. Whether you get most of your video content on Facebook or YouTube, it’s safe to assume that most of the video ads you’ve seen represent huge brands. You can think about that from two different...
How can you get more out of paid search advertising? Let's discuss ad conception, creation & how that ties in with your landing page. The Pay-Per-Click (PPC) Model Pay-Per-Click, or PPC for short, is the model used by Google and other advertising services. The...
Online reputation management (ORM) is a concern for any business with a growing online presence. Digital marketing requires constant effort. Managing negative publicity is just another part of the puzzle. Despite the best intentions and all the SEO know-how in the...
To be effective in digital marketing and social media marketing, you'll want to use the correct image sizes when posting to these platforms. Here at WSI OMS, we've researched the optimal image sizes for all the major social media platforms. Follow this guide to get...
How do you get your social media marketing to work for you on LinkedIn in 2020? Times are uncertain across the world at the moment and LinkedIn has recently published a guide on how to reassess your business’s digital marketing strategy in the midst of Covid-19. The...
The way we search for things on search engines like Google has changed and seemingly, the world of content marketing has changed too. We ask our machines human questions and we expect a human reply. For example, it’s considered normal to ask your computer: “where...
Keywords are the key to increasing traffic to your website and improving your SEO ranking. If you don’t include terms that people are using in their searches, then no one will visit your website. Keyword research is a key component of any successful content marketing...
Meta descriptions are important for content marketing because when customers or consumers type your brand name into Google, they are getting an impression of your company whether you like it or not. In this way, you can use meta descriptions as a digital marketing...
During a pandemic, creating a community is important. Local SEO does just that. It connects people to what they want when they need it; with businesses like pharmacies that are open late at night and local restaurants that deliver food being some examples of what...
Social media marketing is the most popular way to reach potential clients since everyone has a smartphone in their hands. What do you do when your target audience isn't on social media, though? Although social media is at the forefront of marketing, there are other...
We recently started doing content marketing for a bankruptcy law firm in Connecticut. With expertise specializing in bankruptcy, foreclosure, credit card debt, tax, and small business bankruptcies, Connecticut individuals can be certain you will be in the best legal...
We all know that feeling when you login to your various ad dashboards to see how your Pay-Per-Click (PPC) ads are doing and seeing a sudden spike in CTR and a drop in ad spend. This is part of why we run these ads, isn’t it? To feel that smile stretching across your...
As part of your social media marketing strategy, you should include paid social media, dark social media, and influencer marketing. Here’s why: Paid Social Media Marketing Social media marketing has progressed to a point where sharing the odd post - no matter how...
The change in lifestyle brought about by COVID-19 has highlighted the need for SEO services more than ever. Even demographics who would previously not have been big e-commerce shoppers have been persuaded to go online as the pandemic has kept them indoors. This makes...
It’s easy to say that SEO has the ability to distinguish your product or service. But it’s all about keeping your finger on the pulse to know all there is to know about the latest nuances and strategies that might give you the edge to get onto people’s radar. How do...
There’s no doubt that the coronavirus has changed the way we do things. In particular, the online shopping world is booming thanks to its instant, no contact concept. The ever-changing world of website design and development is to thank for this solution, but just how...
Building good links is not easy, but definitely still worthwhile. We all remember the days before Google started to clamp down on link building in 2012, when generating traffic off other websites could be done without too much effort. But being in an era where...
As the world adjusts to a new normal brought on by the COVID-19 pandemic, more companies are allowing employees to work remotely. Others have had to adapt by going full e-commerce. Nobody knows what the future holds, but telecommuting looks like it's here to stay even...
Social media marketing is the most popular way to reach potential clients, since everyone has a smartphone in their hands nowadays. What do you do when your target audience isn't on social media, though? Although social media is at the forefront of marketing, there...
A Guide to Embracing AI in Your Business and life