Email Marketing Services in South Africa
With our email marketing services, we specialise in creating impactful, customised campaigns that engage your audience directly.
We focus on crafting precise subject lines and curating content that not only engages but also converts. Let’s partner to drive meaningful engagement and outstanding results through strategic email communication.
Enthralling Email Marketing Services
Once upon a time, (before email marketing services in South Africa were a thing), a marketing manager named Gary Thuerk sent out an email to promote Digital Equipment Corporation’s computers. Even with a mere 400 recipients, that 1978 email drop netted $12+ million in sales – about R1.28 billion today, taking into consideration inflation and the exchange rate.
Fast-forward 40-odd years, and well-crafted emails are still the most cost-effective online marketing strategy – outperforming even SEO, PPC, and content marketing. When done correctly, the ROI of email marketing is a whopping 4,200%, i.e., R42.00 for every R1.00 spent! The results, though, are dependent on meaningful and targeted messaging that connects with your audience at every stage of the buyer’s journey.
Enthralling Email Marketing Services
Once upon a time, (before email marketing services in South Africa were a thing), a marketing manager named Gary Thuerk sent out an email to promote Digital Equipment Corporation’s computers. Even with a mere 400 recipients, that 1978 email drop netted $12+ million in sales – about R1.28 billion today, taking into consideration inflation and the exchange rate.
Fast-forward 40-odd years, and well-crafted emails are still the most cost-effective online marketing strategy – outperforming even SEO, PPC, and content marketing. When done correctly, the ROI of email marketing is a whopping 4,200%, i.e., R42.00 for every R1.00 spent! The results, though, are dependent on meaningful and targeted messaging that connects with your audience at every stage of the buyer’s journey.
The ABC of Effective Email Marketing
Imagine being able to reach an audience of 4.6 billion? That is the projected number of global e-mail users by 2025. Even now, approximately 320 billion emails are sent and received every day. While that number indicates the massive potential of this online marketing tool, it also highlights how easily your email could get lost in the multitude.
Here is how WSI OMS, as your email marketing partner, ensures your email marketing campaigns deliver the results your business deserves:
The ABC of Effective Email Marketing
Imagine being able to reach an audience of 4.6 billion? That is the projected number of global e-mail users by 2025. Even now, approximately 320 billion emails are sent and received every day. While that number indicates the massive potential of this online marketing tool, it also highlights how easily your email could get lost in the multitude.
Here is how WSI OMS, as your email marketing partner, ensures your email marketing campaigns deliver the results your business deserves:
WSI OMS Email Marketing Services
Custom Campaign and Targeting Strategy
Your business deserves a unique approach. We ditch the one-size-fits-all model to deeply understand your industry, target market, and goals, crafting a personalised email strategy that starts converting immediately.
Custom Design and Creative Theme Development
Email design is critical for success. We provide custom designs that ensure your emails look great and perform even better, focusing on strategic elements like CTA placements and sleek layouts.
Custom Design and Creative Theme Development
Email design is critical for success. We provide custom designs that ensure your emails look great and perform even better, focusing on strategic elements like CTA placements and sleek layouts.
Subject Line Testing
Maximise your open rates with our A/B testing on subject lines, choosing the best performer for broader distribution to enhance engagement.
Email Subscriber List Management and Segmentation
We help grow and segment your list to send targeted messages based on criteria like industry, purchase history, and interests, boosting relevancy and conversions through effective email marketing management.
Full-Funnel Lead and ROI Tracking
Email design is critical for success. We provide custom designs that ensure your emails look great and perform even better, focusing on strategic elements like CTA placements and sleek layouts.
The ABC of Effective Email Marketing
Imagine being able to reach an audience of 4.6 billion? That is the projected number of global e-mail users by 2025. Even now, approximately 347.3 billion emails are sent and received every day. While that number indicates the massive potential of this online marketing tool, it also highlights how easily your email could get lost in the multitude.
Here is how WSI OMS, as your email marketing partner, ensures your email marketing campaigns deliver the results your business deserves:
Adhere to strict anti-spam and protection of privacy legislation, including POPIA, which guarantees that all our practices are compliant and respectful of user privacy.
Build a robust email list with an opt-in sign-up form, improving engagement by ensuring subscribers are genuinely interested.
Compartmentalise your list by segmenting subscribers by age, gender, and preferences to make your emails feel personalised and relevant.
Design personalised emails with content that directly addresses the needs and interests of your customers, increasing engagement and connection.
Entice recipients with compelling subject lines and dynamic content that sparks curiosity and drives open rates.
Fit your emails to every screen size with responsive, mobile-ready designs that ensure accessibility and readability across all devices.
Generate targeted emails triggered by subscriber actions using automation, improving the timing and relevance of your communications.
Hone your strategy by using analytics to measure key metrics like open rates and engagement, and conduct A/B testing to optimise your emails.
Innovate your routine transactional emails to extend your marketing efforts, enhancing brand awareness and driving sales through everyday customer interactions.
1
Published two editions of our top-rated and Amazon best-selling book, “Digital Minds.”
85
Won 85 Web Marketing Association Awards for industry-leading website projects.
150
Managed more than 150 million in ad spending over the last 5 years.
5
Recognized as an Outstanding Developer by the WMAs consecutively for the last 5 years.
Frequently Asked Questions About Digital Marketing Consulting Services
Frequently Asked Questions About Digital Marketing Consulting Services
Is Email Marketing Still Effective?
Yes! Email marketing is still one of the most effective ways for your business to contact customers directly.
By sending your mail to each contact’s inbox, you know they will see it. At the very least, your company’s name and catchy subject line will keep you top of mind – even if they do not open the mail.
Can I Buy a List When I’m Just Starting Out With Email Marketing?
As tempting as this might be – DON’T!
Growing your list of subscribers organically is the only method that will benefit your business.
Not only do many email service providers block the use of purchased lists, but the contacts are useless. At best, they are not qualified leads who may be interested in what your company sells. At worst, they may mark your emails as spam, thereby putting you at risk of being blacklisted.
What Is the Best Day and Time to Send My Marketing Emails?
Unfortunately, this question gets an “it depends” answer. Because it really does vary from business to business.
Although mornings and weekends often report good opening rates, the best way to know for sure is to experiment with testing.
How Do Email Marketing Services Work?
Email marketing services help businesses design, send, and optimise email campaigns. They provide tools for creating emails, managing subscriber lists, segmenting audiences, and analysing the performance of email campaigns.
What Are the Rules of Email Marketing?
Key rules include obtaining consent from recipients, providing an unsubscribe option, keeping content relevant and engaging, respecting privacy, and complying with laws like GDPR and CAN-SPAM.
Although mornings and weekends often report good opening rates, the best way to know for sure is to experiment with testing.
What Are the Advantages of Using Email Marketing?
- Cost-effectiveness
- High ROI
- Customisation and personalisation
- Measurable results
- Direct communication with the audience
WSI OMS combines global digital marketing expertise with a local understanding of the socio-economic environment of South Africa. Our full-service agency will help you plan, establish, and implement successful email marketing campaigns, be they transactional, promotional, or product-related. Get in touch with us for email marketing services in South Africa without delay!
Speak with a WSI Expert today!
Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!
Let's talk analytics
4 Morris Avenue,
George, Western Cape
Social