Enthralling Email Marketing Services
Once upon a time, (before email marketing services in South Africa were a thing), a marketing manager named Gary Thuerk sent out an email to promote Digital Equipment Corporation’s computers. Even with a mere 400 recipients, that 1978 email drop netted $12+ million in sales – about R1.28 billion today, taking into consideration inflation and the exchange rate.
Fast-forward 40-odd years, and well-crafted emails are still the most cost-effective online marketing strategy – outperforming even SEO, PPC, and content marketing. When done correctly, the ROI of email marketing is a whopping 4,200%, i.e., R42.00 for every R1.00 spent! The results, though, are dependent on meaningful and targeted messaging that connects with your audience at every stage of the buyer’s journey.
Enthralling Email Marketing Services
Once upon a time, (before email marketing services in South Africa were a thing), a marketing manager named Gary Thuerk sent out an email to promote Digital Equipment Corporation’s computers. Even with a mere 400 recipients, that 1978 email drop netted $12+ million in sales – about R1.28 billion today, taking into consideration inflation and the exchange rate.
Fast-forward 40-odd years, and well-crafted emails are still the most cost-effective online marketing strategy – outperforming even SEO, PPC, and content marketing. When done correctly, the ROI of email marketing is a whopping 4,200%, i.e., R42.00 for every R1.00 spent! The results, though, are dependent on meaningful and targeted messaging that connects with your audience at every stage of the buyer’s journey.
Enthralling Email Marketing Services
Once upon a time, (before email marketing services in South Africa were a thing), a marketing manager named Gary Thuerk sent out an email to promote Digital Equipment Corporation’s computers. Even with a mere 400 recipients, that 1978 email drop netted $12+ million in sales – about R1.28 billion today, taking into consideration inflation and the exchange rate.
Fast-forward 40-odd years, and well-crafted emails are still the most cost-effective online marketing strategy – outperforming even SEO, PPC, and content marketing. When done correctly, the ROI of email marketing is a whopping 4,200%, i.e., R42.00 for every R1.00 spent! The results, though, are dependent on meaningful and targeted messaging that connects with your audience at every stage of the buyer’s journey.
The ABC of Effective Email Marketing
Imagine being able to reach an audience of 4.6 billion? That is the projected number of global e-mail users by 2025. Even now, approximately 320 billion emails are sent and received every day. While that number indicates the massive potential of this online marketing tool, it also highlights how easily your email could get lost in the multitude.
Here is how WSI OMS, as your email marketing partner, ensures your email marketing campaigns deliver the results your business deserves:
The ABC of Effective Email Marketing
Imagine being able to reach an audience of 4.6 billion? That is the projected number of global e-mail users by 2025. Even now, approximately 320 billion emails are sent and received every day. While that number indicates the massive potential of this online marketing tool, it also highlights how easily your email could get lost in the multitude.
Here is how WSI OMS, as your email marketing partner, ensures your email marketing campaigns deliver the results your business deserves:
The ABC of Effective Email Marketing
Imagine being able to reach an audience of 4.6 billion? That is the projected number of global e-mail users by 2025. Even now, approximately 347.3 billion emails are sent and received every day. While that number indicates the massive potential of this online marketing tool, it also highlights how easily your email could get lost in the multitude.
Here is how WSI OMS, as your email marketing partner, ensures your email marketing campaigns deliver the results your business deserves:
→ Adhere to anti-spam and protection of privacy legislation such as POPIA.
→ Build a solid email list using a sign-up form requiring subscribers to opt-in.
→ Compartmentalise your list into segments (age, gender, preferences) so that your emails make the recipients feel special and understood.
→ Design personalised emails that deliver content that is super-relevant to your customers.
→ Entice recipients to open your mail with an attention-grabbing subject line and dynamic content that has them craving more.
→ Fit every screen size with a responsive, mobile-ready design.
→ Generate highly targeted emails that are triggered by the actions of a subscriber using automation.
→ Hone your strategies with analytics to measure open rates, engagement, and lead generation; and A/B testing to compare the success of different versions of a single.
→ Innovate your daily, transactional emails (like quotes, receipts, and shipping notifications) so that they are an extension of your marketing efforts and drive brand awareness, sales, and revenue.
1
Published two editions of our top-rated and Amazon best-selling book, “Digital Minds.”
85
Won 85 Web Marketing Association Awards for industry-leading website projects.
150
Managed more than 150 million in ad spending over the last 5 years.
5
Recognized as an Outstanding Developer by the WMAs consecutively for the last 5 years.
Frequently Asked Questions About Digital Marketing Consulting Services
Frequently Asked Questions About Digital Marketing Consulting Services
Is email marketing still effective?
Yes! Email marketing is still one of the most effective ways for your business to contact customers directly.
By sending your mail to each contact’s inbox, you know they will see it. At the very least, your company’s name and catchy subject line will keep you top of mind – even if they do not open the mail.
Can I buy a list when I’m just starting out with email marketing?
As tempting as this might be – DON’T!
Growing your list of subscribers organically is the only method that will benefit your business.
Not only do many email service providers block the use of purchased lists, but the contacts are useless. At best, they are not qualified leads who may be interested in what your company sells. At worst, they may mark your emails as spam, thereby putting you at risk of being blacklisted.
What is the best day and time to send my marketing emails?
Unfortunately, this question gets an “it depends” answer. Because it really does vary from business to business.
Although mornings and weekends often report good opening rates, the best way to know for sure is to experiment with testing.
WSI OMS combines global digital marketing expertise with a local understanding of the socio-economic environment of South Africa. Our full-service agency will help you plan, establish, and implement successful email marketing campaigns, be they transactional, promotional, or product-related. Get in touch with us for email marketing services in South Africa without delay!
Speak with a WSI Expert today!
Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!
Let's talk analytics
4 Morris Avenue,
George, Western Cape
Social