Outstanding Online Reputation Management Services
There is an increasing need for online reputation management in South Africa. That is why WSI OMS’s online reputation management services adopt a proactive approach.
What is Online Reputation Management?
Online reputation management (abbreviated to ORM) bands together marketing, public relations, and search engine optimisation to control and improve how your brand is regarded.
Regulating how your brand is perceived online is key to building trust and credibility – and directly affects your revenue. In essence, your online reputation has the potential to be your greatest asset or your worst liability, depending on how well it is managed.
Online conversations about your brand, product, and/or service occur anywhere, anytime, and between any number of people. ORM involves both watching for mentions and developing strategies to influence the public perception of a company, brand, or even an individual on the internet.
Why is Online Reputation Management Important?
→ Anything that has ever been posted about your business leaves a digital footprint that can either help or hurt your reputation. Once online, this trail of information can exist forever (even if deleted), affecting your name now and in the future.
→ Both B2C and B2B consumers check online reviews and ratings before deciding where to spend their hard-earned rands, with 85% of them trusting online reviews as much as personal recommendations.
→ Although 60% of consumers changed their minds about using a business because of negative reviews, they are thorough in their research – reading an average of seven reviews before putting their trust in an organisation.
As such, online reputation management is an essential aspect of your business and not just a nice-to-have.
When Do I Need Online Reputation Management Services?
40% of executives in a global Deloitte’s survey regard reputation as the top risk in their business
58% of Fortune500 executives want to address reputation management, but
Only 15% are doing something about it
…but, ORM is about more than merely repairing a damaged reputation. Successful online reputation management strategies leverage client feedback to give you a competitive advantage by:
→ Establishing trust and credibility
→ Increasing conversion rates
→ Boosting sales and revenue
→ Generating more customers
→ Gaining online insights
→ Resolving conflicts
→ Reducing the level of future risks
→ Increase the quality of recruitment
Where is Online Reputation Management Done?
Monitoring for mentions of your brand must be done everywhere the public may share their opinions about you:
Social media
Blog posts
Forums
Competitor websites.
Review sites
Press releases
Forums
Social media
Blog posts
Review sites
Competitor websites.
Press releases
Extend ORM to include not just mentions of your organisation, but of your executives too.
How is Online Reputation Managed?
The challenge of online reputation management lies in the man-hours, technological resources, and budget needed. You may be wondering, “Where do I start?”
Online reputation analysis is done by specialist programs that monitor relevant mentions of your brand across the internet in real-time.
Online reputation protection requires consistent, frequent, and proactive efforts to boost your brand’s positive profile.
Online reputation damage is mitigated by how you respond. Not only do shoppers trust customer reviews on the web, but 97% also read the responses. Ignoring an unflattering mention only makes the situation worse.
Respond promptly using an internal response policy. Empower those whose job it is to respond. Make sure that all negatives are addressed.
Frequently Asked Questions About Online Reputation Management
Can I fix old or incorrect online information?
If the information is deemed inappropriate according to Google’s Program Policies, you can submit a legal removal request. Otherwise, it depends very much on where the material is located and how it originated.
Your best bet is to create an accurate online image of yourself or your business. Using LinkedIn to publish articles and posts that correctly outline your career, business, and other pertinent endeavours is the best strategy for counteracting false online information.
To find out more about helping your business not merely survive but thrive with an online presence purposefully constructed with our digital marketing consulting services, contact WSI OMS today. We bring global insights to digital marketing consulting services in South Africa.
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