Fraud Alert: Beware of Scammers Using WSIOMS’ Name

We have been made aware that scammers are impersonating WSIOMS Digital Marketing, falsely claiming to offer freelance work and requesting personal banking information. These fraudulent messages are being sent via WhatsApp by someone pretending to be “Enzokuhle or Omphilr, the HR Assistant at WSIOMS.”

⚠️ Please be advised:
✅ WSIOMS does not offer freelance work.
✅ We will never contact anyone via WhatsApp for job opportunities or payment details.
✅ If you receive such messages, do not engage—delete them immediately.

We take this matter seriously and are working to stop these fraudulent activities. If you suspect you have been contacted by a scammer using our name, please delete the message and report it.

Stay vigilant and thank you for your support.

Online Reputation Management Services in South Africa

There is an increasing need in today’s digital landscape for online reputation management services in South Africa

Our online reputation consultants proactively monitor and improve your brand’s presence, aiming to strengthen your online standing and mitigate any negative impacts. When prospective customers search for your company, they must see positive reviews and top search rankings.

Negative content—like poor reviews, articles, and comments—can significantly damage your brand’s reputation and revenue. We focus on building a trustworthy online reputation by optimising positive content to suppress negative listings, ensuring your digital presence is strong and favourable.

Outstanding Online Reputation
Outstanding Online Reputation

What is Online Reputation Management?

Online reputation management (abbreviated to ORM) bands together marketing, public relations, and search engine optimisation to control and improve how your brand is regarded.

Regulating how your brand is perceived online is key to building trust and credibility – and directly affects your revenue. In essence, your online reputation has the potential to be your greatest asset or your worst liability, depending on how well it is managed.

Online conversations about your brand, product, and/or service occur anywhere, anytime, and between any number of people. ORM involves both watching for mentions and developing strategies to influence the public perception of a company, brand, or even an individual on the internet.

Why is Online Reputation Management Important?

Anything that has ever been posted about your business leaves a digital footprint that can either help or hurt your reputation. Once online, this trail of information can exist forever (even if deleted), affecting your name now and in the future.

Both B2C and B2B consumers check online reviews and ratings before deciding where to spend their hard-earned rands, with 85% of them trusting online reviews as much as personal recommendations.

Although 60% of consumers changed their minds about using a business because of negative reviews, they are thorough in their research – reading an average of seven reviews before putting their trust in an organisation.

When Do I Need Online Reputation Management Services?

40% of executives in a global Deloitte’s survey regard reputation as the top risk in their business

58% of Fortune500 executives want to address reputation management, but

Only 15% are doing something about it

..But!, Successful online reputation management strategies leverage client feedback to give you a competitive advantage by:

Establishing trust and credibility

Increasing conversion rates

Boosting sales and revenue

Generating more customers

Gaining online insights

Resolving conflicts

Reducing the level of future risks

Increase the quality of recruitment

Where is Online Reputation Management Done?

Monitoring for mentions of your brand must be done everywhere the public may share their opinions about you:

Social media

Blog posts

Forums

Competitor websites.

Review sites

Press releases

Forums

Social media

Blog posts

Review sites

Competitor websites.

Press releases

Extend ORM to include not just mentions of your organisation, but of your executives too.

How is Online Reputation Managed?

The challenge of online reputation management lies in the man-hours, technological resources, and budget needed. You may be wondering, “Where do I start?

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The challenge of online reputation management lies in the man-hours, technological resources, and budget needed. You may be wondering, “Where do I start?”

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Online reputation analysis is done by specialist programs that monitor relevant mentions of your brand across the internet in real time.

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Online reputation protection requires consistent, frequent, and proactive efforts to boost your brand’s positive profile.

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Online reputation damage is mitigated by how you respond. Not only do shoppers trust customer reviews on the web, but 97% also read the responses. Ignoring an unflattering mention only makes the situation worse.

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Respond promptly using an internal response policy. Empower those whose job it is to respond. Make sure that all negatives are addressed.

Frequently Asked Questions About Online Reputation Management

What Are The 3 Elements Of Measuring Online Reputation?

The three elements are brand mentions, sentiment analysis, and engagement metrics.

What Is Included In Online Reputation Management?

Online reputation management includes monitoring online mentions, developing a response strategy for feedback, and creating positive content.

What Is The Difference Between SEO And ORM?

SEO improves website visibility in search results, while ORM manages a brand’s online reputation.

What Factors Influence Your Online Reputation?

Factors that influence your online reputation include customer reviews, social media activity, and media coverage related to your brand.

To find out more about WSI OMS and how we help our business not merely survive but thrive with an online presence purposefully constructed with our online reputation management services in South Africa contact us today!

We bring global insights to digital marketing consulting services in South Africa.

Speak with a WSI Expert today!

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

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