Pay Per Click (PPC) Management Services
Boost your earnings by turning clicks into cash with PPC management services, designed to seamlessly integrate your sales data with your campaigns for maximum profitability. As a certified Google Partner and Bing Ads Professional, we know a thing or two about effective PPC advertising. It’s not just about getting your company seen at the right time; it’s about creating connections that turn browsers into buyers and leads into customers. With our personalised PPC strategies, we’ll help you drive more traffic, generate better leads, and increase your sales. Businesses like yours have already seen up to a 25% boost in ROI with our help.
Types of PPC Advertising
Search Ads
Search advertising forms the backbone of paid search marketing, appearing to users who are actively looking for your industry or brand online. Ideal for quick sales cycles or promotional efforts, these ads are perfect for businesses aiming to draw in high-quality leads from new customers.
Display Ads
Reaching over 90 percent of online users, display advertising shows on Google’s partner websites, targeting visitors of industry-related sites. These ads leverage images and text to grab attention and drive action, suitable for companies with longer sales cycles or those catering to niche or luxury markets.
Social Ads
Social media advertising is a fast-expanding sector of PPC. These ads are placed on platforms like Facebook, LinkedIn, and Twitter, targeting users based on detailed criteria like hobbies and social networks. Ideal for brands with an active social media presence and specific customer targets.
Remarketing Ads
Remarketing is highly effective in engaging users who have previously visited your website, encouraging them to return and convert. This strategy is cost-effective, targeting specific user segments with less competition.
Google Shopping Ads
Displayed in a carousel, Google Shopping ads show above or beside Google search results, allowing users to see products and prices directly on the SERPs. They are excellent for e-commerce businesses targeting customers ready to purchase.
In-stream Ads
Known also as YouTube ads, these appear in YouTube search results or within videos, offering a distinctive way to showcase your brand. Facebook has also introduced in-stream ads, allowing for ads placement in prime video content spots.
Gmail Sponsored Promotions (GSP)
GSPs target potential customers directly in their email inboxes, featuring a click-to-call option that facilitates immediate communication and conversion. They are designed to generate direct response leads effectively.
Local Services Ads
Operating on a pay-per-lead basis, these ads are specific to certain service industries like HVAC and plumbing. They enhance visibility to targeted local demographics without the cost of clicks that don’t result in leads.
PPC Campaign Management Services Include
To get you the most effective campaign with your best ROI, we feature:
Search Engine Marketing (SEM)
We optimise your PPC efforts with search engine marketing strategies that increase visibility and drive targeted traffic. By refining search marketing campaigns, we help businesses capture the right audience, improving conversions and ROI. With advertisers only paying for pay-per-click ads, SEM is one of the best ways to achieve measurable results while controlling costs.
Google Ads Management
Our PPC management company handles everything from PPC audits to keyword selection and bid adjustments, ensuring your pay-per-click advertising services are finely tuned for cost-effective PPC results. Whether you’re looking to take your PPC to the next level or need a top PPC agency to refine your strategy, we maximise your ad spend and enhance PPC performance.
Ad Copy Creation & A/B Testing
Crafting the right message is crucial. Our pay-per-click agency tests one of your ads against multiple variations, refining elements such as headlines, descriptions, and CTAs to ensure you get the best results. With our in-depth PPC testing, we align ad copy with user intent and search behaviours to create an effective PPC campaign that converts.
Keyword Research
We conduct thorough research to optimise your PPC strategy by identifying the most relevant keywords. Our PPC firm ensures that your pay-per-click ads attract the right audience while keeping your PPC spend efficient. Whether you’re focusing on targeted PPC or broader digital marketing efforts, we align your strategy for the highest impact.
Conversion Tracking
Understanding the actions users take after clicking on pay per click campaigns is essential for optimising PPC marketing services. Our tracking tools monitor calls, purchases, and sign-ups, providing insights that help improve PPC performance and maximise pay per lead opportunities.
Custom Reporting
Stay informed with detailed reports tailored to your business goals. Our digital marketing services include comprehensive campaign tracking, helping you measure the impact of search marketing campaigns and refine your PPC marketing strategy for cost-effective PPC growth.
Call Analytics and Recordings
Track the effectiveness of your pay-per-click advertising services with call analytics. This feature monitors which ads are more visually engaging and which lead to direct customer interactions, allowing us to refine your digital marketing strategies for higher conversion rates.
Competitor Analysis
Our PPC advertising agency conducts extensive research on your competition, analysing their strategic PPC approach, ad spend, and types of PPC campaigns. With these insights, we create digital marketing strategies that give you a competitive edge and ensure your advertising company stands out in search results.
PPC Platforms We Love
We work with platforms like Google Ads, Microsoft Ads, Bing Ads, Facebook, Instagram, LinkedIn, and AMS.
Google Ads Management
As a certified Google Partner, our expertise is recognised by Google in enhancing Google Ads campaigns for maximum efficiency and ad spend impact. Our team proficiently manages various ad formats including search, display, video, shopping, and remarketing through Google’s platform.
Microsoft Ads Management
Differing from Google Ads, Microsoft Advertising operates across Bing, Yahoo, and the Microsoft Audience Network. While not suitable for every company, this PPC platform offers unique advantages and can be highly beneficial for many businesses.
Facebook Ads Management
With access to approximately 2.7 billion users globally, Facebook is a crucial component of digital marketing strategies. The platform’s advanced targeting options and ability to set specific advertising goals enable precise audience engagement.
LinkedIn Ads Management
LinkedIn Ads provide a powerful tool for B2B companies and professionals aiming to target a business-oriented audience. With LinkedIn’s detailed demographic data and professional targeting, you can precisely reach decision-makers and industry leaders, enhancing your B2B marketing efforts.
Why Use WSI OMS for Paid Ads
The best paid advertising results occur when you leverage a mix of paid digital advertising platforms. Similarly, as part of the world’s largest digital marketing agency network, WSI OMS combines a wealth of global expertise with a whole lot of local insights. Our passion gees lies in the relationships we nurture, the strategies we develop, and the results we deliver. Let us take care of your paid advertising campaigns and drive more leads with every rand.
Why Use WSI OMS for Paid Ads
The best paid advertising results occur when you leverage a mix of paid digital advertising platforms. Similarly, as part of the world’s largest digital marketing agency network, WSI OMS combines a wealth of global expertise with a whole lot of local insights. Our passion gees lies in the relationships we nurture, the strategies we develop, and the results we deliver. Let us take care of your paid advertising campaigns and drive more leads with every rand.
Frequently Asked Questions About Paid Ads in South Africa
Frequently Asked Questions About Paid Ads in South Africa
Do people really click on online PPC ads?
Yes! Better yet, users who click on ads are twice as likely to purchase from you than organic visitors. In fact, 75% of people went as far as saying paid ads make it easier for them to find what they need.
How much does a PPC ad campaign cost?
You guessed it – the answer depends on various factors:
- Your business
- The industry you are in
- The strategy you would like to use.
Bear in mind though, that you decide and monitor your ad spend according to your budget, plus, you only pay when someone clicks on your ad – i.e., they are already a qualified lead.
What’s more, businesses earn an average R125 for every R25 spent on ads
What Are The Benefits Of Using Pay-Per-Click Advertising?
The benefits of using pay-per-click advertising include immediate visibility on search engines, precise targeting of specific audiences, cost-effectiveness by paying only for actual clicks, and measurable results that allow for performance analysis and optimisation.
What Is Pay-Per-Click Advertising Strategies?
Pay-per-click advertising strategies involve keyword research to identify high-performing terms, creating compelling ad copy to attract clicks, optimising landing pages for conversion, and continuous monitoring and adjustment of campaigns based on performance data.
How Does Pay-Per-Click Advertising Work?
Pay-per-click advertising works by allowing advertisers to bid on keywords related to their products or services. When users search for those keywords, the ads appear, and the advertiser pays a fee each time their ad is clicked.
What Is The Most Common Form Of Pay-Per-Click Advertising?
The most common form of pay-per-click advertising is search engine advertising, particularly on platforms like Google Ads, where ads appear on search engine results pages based on relevant keywords.
Do people really click on online PPC ads?
Yes! Better yet, users who click on ads are twice as likely to purchase from you than organic visitors. In fact, 75% of people went as far as saying paid ads make it easier for them to find what they need.
How much does a PPC ad campaign cost?
You guessed it – the answer depends on various factors:
- Your business
- The industry you are in
- The strategy you would like to use.
Bear in mind though, that you decide and monitor your ad spend according to your budget, plus, you only pay when someone clicks on your ad – i.e., they are already a qualified lead.
What’s more, businesses earn an average R125 for every R25 spent on ads
When your potential clients look at your PPC ads or website does it motivate them enough to contact you or make a purchase on your website? Remember, getting prospects to your website is half the battle. Are you ready to take advantage of the benefits paid digital advertising adds to your marketing strategy? Contact the WSI OMS team, the top providers of pay-per-click advertising services in South Africa, for more information!
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