Painstaking Paid Digital Advertising

Digital marketing is most beneficial when it gets in touch with your target audience at exactly the right moment. Using WSI OMS’s paid advertising services in South Africa maximises your online advertising potential, one click at a time.
Read on to find out how paid advertising connects users who are searching for your products and services with your business in real-time.

What is Paid Advertising?

Digital marketing is most beneficial when it gets in touch with your target audience at exactly the right moment. Using WSI OMS’s paid advertising services in South Africa maximises your online advertising potential, one click at a time.
Read on to find out how paid advertising connects users who are searching for your products and services with your business in real-time.

Search engine marketing (SEM) showcases your ads at the top of search engine results pages (SERPs) related to users’ searches.

Social media advertising matches your ads according to the interests and demographics of platform members. The key to success is to use the network that is best suited to your target market, for example, LinkedIn Ads for professionals and B2B, Instagram Ads and Facebook remarketing for a wide reach, and TikTok for GenZ.

Display ads show your ads on websites, news sites, and third-party aggregators.

Marketing Department

Retargeting and remarketing use cookies from users’ website visits to exhibit ads related to where they have been.


Streaming ads apply to video content platforms such as YouTube which are free thanks to the inclusion of adverts; as well as Over-The-Top (OTT) platforms like Hulu and YouTube Premium which charge for ad-free viewing.

Podcast ads are a new paid ad opportunity with old-fashioned radio advertising flashbacks. Their power lies in their ability to target niche topics and audiences.

Although some pricing models require you to pay per impression (i.e., according to the visibility you will get),  pay-per-click, also known as PPC, is more commonly used.

Advantages of Paid Ads

The benefits derived from a paid advertising campaign are plentiful:

Fast results to accomplish your goals, be they brand awareness or increased sales.

→ Access people when they are looking for your products or services.

Stand out from your competitors.

Affordable with a strong ROI, set a limit on how much your budget is per day.

→ Highly specific and accurate targeting that strengthens your entire digital marketing strategy

→ Measurable reporting, maximise performance by responding in real-time.

Marketing Department

Why Use WSI OMS for Paid Ads

The best paid advertising results occur when you leverage a mix of paid digital advertising platforms. Similarly, as part of the world’s largest digital marketing agency network, WSI OMS combines a wealth of global expertise with a whole lot of local insights. Our passion gees lies in the relationships we nurture, the strategies we develop, and the results we deliver. Let us take care of your paid advertising campaigns and drive more leads with every rand.

Why Use WSI OMS for Paid Ads

The best paid advertising results occur when you leverage a mix of paid digital advertising platforms. Similarly, as part of the world’s largest digital marketing agency network, WSI OMS combines a wealth of global expertise with a whole lot of local insights. Our passion gees lies in the relationships we nurture, the strategies we develop, and the results we deliver. Let us take care of your paid advertising campaigns and drive more leads with every rand.

Why Use WSI OMS for Paid Ads

The best paid advertising results occur when you leverage a mix of paid digital advertising platforms. Similarly, as part of the world’s largest digital marketing agency network, WSI OMS combines a wealth of global expertise with a whole lot of local insights. Our passion gees lies in the relationships we nurture, the strategies we develop, and the results we deliver. Let us take care of your paid advertising campaigns and drive more leads with every rand.

Frequently Asked Questions About Paid Ads in South Africa

Frequently Asked Questions About Paid Ads in South Africa

Do people really click on online PPC ads?

Yes! Better yet, users who click on ads are twice as likely to purchase from you than organic visitors. In fact, 75% of people went as far as saying paid ads make it easier for them to find what they need.

How much does a PPC ad campaign cost?

You guessed it – the answer depends on various factors:

  • Your business
  • The industry you are in
  • The strategy you would like to use.

Bear in mind though, that you decide and monitor your ad spend according to your budget, plus, you only pay when someone clicks on your ad – i.e., they are already a qualified lead.

What’s more, businesses earn an average R125 for every R25 spent on ads

Do people really click on online PPC ads?

Yes! Better yet, users who click on ads are twice as likely to purchase from you than organic visitors. In fact, 75% of people went as far as saying paid ads make it easier for them to find what they need.

How much does a PPC ad campaign cost?

You guessed it – the answer depends on various factors:

  • Your business
  • The industry you are in
  • The strategy you would like to use.

Bear in mind though, that you decide and monitor your ad spend according to your budget, plus, you only pay when someone clicks on your ad – i.e., they are already a qualified lead.

What’s more, businesses earn an average R125 for every R25 spent on ads

Are you ready to take advantage of the benefits paid digital advertising adds to your marketing strategy? Contact the WSI OMS team, the top providers of paid advertising services in South Africa, for more information.

Speak with a WSI Expert today!

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

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