4 Ways to Get the Best Out of Your LinkedIn Company Page

4 Ways to Get the Best Out of Your LinkedIn Company Page

Posted by on Oct 22, 2018 in Uncategorized | 0 comments

Your LinkedIn Company Page is a key tool for attracting and engaging with your audience. In 2017, there were 18 million company pages on LinkedIn. Needless to say, if your business does not have a company page you are missing out on huge B2B marketing opportunities. But with that sheer volume, having a page simply is not enough. You need to have something ‘extra’ to break through the clutter and stand out.   Use Rich Media   Video is the future. It is believed that by 2020, close to 80% of web traffic will be driven by video. That is why it is great news that LinkedIn now offers native video for company pages. It removes the hassle of sharing content via third-party apps like YouTube or Facebook. In fact, LinkedIn found that company page videos are five times more likely to spark conversation amongst members.   Adding original, vibrant images can also boost your page’s appeal. It is a great excuse to take some in-office pictures to show off your facilities and company culture. To make your page even more visually compelling, you can include an attractive header image and change it every six months or so. Header/Banner images are a great means to promote campaigns and products or announce anything new your company is up to.   Shorten Your Updates   When posting updates, LinkedIn recommends keeping them as short as possible. 150 characters or less to be exact. With little room to talk, you cannot babble, so being concise, relevant, interesting and engaging is a must. Try to ask a thought-provoking question or spark a debate about the newest trends and insights in your industry.   Use the 4-1-1 Rule   In a nutshell, the 4-1-1 rule states that if you share an original piece of content (about yourself or your company), you must share an update from another source and four other pieces of content written by other people.   The rule keeps your feed diverse and ensures that the focus remains on your audience’s interests as opposed to it being a bulletin board for all your company news.   Create a showcase page   Showcase Pages are extensions of your Company Page. They allow you to single out a specific brand, business unit or project and tailor your message to a particular niche within your target audience. It is a great tool if your company has a number of unique product offerings aimed at varying audience demographics.   Need help to get your LinkedIn Company Page up to standard? Then contact WSI OMS...

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5 Ways to Tailor Your Email Marketing for Mobile

Posted by on Oct 15, 2018 in Uncategorized | 0 comments

In this fast-paced digital age, more and more people are viewing emails on their mobile phones. That is why it is becoming increasingly important for businesses to optimise their email marketing for mobile. Designing your emails for desktop just will not cut it any more, in fact, your audience is more likely to ignore or delete your mails, which is costly – to say the least. Here are 5 ways you can stay ahead of the game and tailor your email marketing for mobile:   Use Mobile-Friendly Templates Using email templates that have been designed for mobile ensures that your content will render well on multiple devices. Emails that look great on mobile are a sure-fire way to increase your open and click-through rates.   Make Your Subject Line Shorter Having a shorter subject line is an obvious requirement, given the limited character space on mobile. While on a desktop, you have about 80 or more characters to play with, a subject line that is more than 30 characters will get cut off on a mobile device. Having shorter subject lines is also a great opportunity to write succinct, attention-grabbing copy to captivate your audience.   Use Pre-Header Text Often, the pre-header text is what determines whether your audience will read your email or not. Despite this, most emails do not include it. When used well, the pre-header text is an excellent way to ‘sell’ your content, and on mobile, it is essential to maximise the limited space you have to do this. Depending on the device, there are between 40 and 90 characters available for the pre-header text.   Optimise the ‘From’ Name Your display or ‘from’ name is probably the least creative part of your email. But why? Well, it is because your subscribers are more likely to engage with you if they recognise you. That is why putting your company name in the ‘from’ field is more beneficial than, let us say, ‘Mike Taylor’ – who may have in fact sent the mail but is, unfortunately, less familiar to the reader. Although using a real ‘name’ may seem more personal, it does not give subscribers an idea of what content to expect from the mail.   Balance Image Size and Text Research shows that the human brain processes visuals 60 000 times faster than text. That is why using strong visuals in your email marketing is a powerful way to increase your conversion rates. But for this to work, your images need to be visible and clear on mobile. The ratio of the image to text also needs to be balanced. Too much text and your email will be a drag to read; too many visuals...

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Why Progressive Web Apps Are the Future

Posted by on Oct 8, 2018 in Uncategorized | 0 comments

2018 has seen the rise of the Progressive Web App (PWA). In short, a PWA is a mobile app downloaded from a web application. They load like regular web pages/websites but feel and behave like native mobile apps. In this mobile-first era, PWAs are quickly becoming the next best thing for an optimised user experience. In fact, companies like Forbes and Alibaba have turned to PWAs to increase their conversion rates. Here are some of the ins-and-outs of progressive web apps and why they could be great for your business: • Instant Download You don’t need an app store to download a PWA. Although, search engines see them as apps, installing them simply involves visiting a site and adding the progressive web app to your device’s home screen. Since PWAs are accessed via search engines, SEO can be used to make the app more discoverable – a great cost-cutting exercise. • Integrated User Experience Much like a mobile app, PWAs can send push notifications, and have access to your device’s functionalities. They also offer an immersive full screen experience – without the URL bar floating on the top. • Fast and Reliable According to Google, 53% of users will abandon a site if it takes longer than 3 seconds to load! When accessed from your device’s home screen, PWAs load instantly – even in poor network conditions. They respond quickly to user interactions and also function offline, just like a native mobile app. Because of this, PWAs use less data. • Responsive PWAs render well on multiple devices, including desktop, tablets and soon will fit smaller interfaces like smartwatches. • Self-updates Progressive web apps can update themselves automatically, which eliminates the fuss of having your updates approved by an app store. If you need digital marketing services for your business, contact WSI OMS...

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An Explanation of The Different Types of Sponsored Ads on LinkedIn

Posted by on Oct 1, 2018 in Uncategorized | 0 comments

LinkedIn offers various ways in which you can market your product on their platform. Users can pay for three different types of advertising, which will reach people and businesses on LinkedIn. Here is a quick overview of the ads you can buy on LinkedIn:   Text Ads Text Ads are simply pay-per-click (PPC) ads. With this option, you can choose the audience you want to attract, which makes this option very economical for you and your business. You only have to pay for how many times people click your ad – a very budget friendly option.   Sponsored InMail Ads Sponsored InMail Ads allow businesses to personally message other individuals and/or businesses through LinkedIn messenger. This may be an easy alternative for you if you know exactly who you want to attract and what message you want to send. Still worried that your message might not get delivered? Do not stress. LinkedIn will send through the ads to businesses that are active online and will guarantee that your ad will be seen, and not lost in amongst a dozen other messages and spam.   Sponsored Content Ads Sponsored Content Ads appear on the feeds of other businesses you want to attract. This method is highly effective in that it will get your message across onto desktops and mobile devices, as well as allows you to choose how big and bold you want to digitally market your business across on LinkedIn. This form of advertising allows you to promote your business in a professional manner, as well as allows you to target the audience that you want to attract.   Still not sure where to begin? Let WSI OMS take care of all the confusing details and take control of your digital marketing. Contact us today....

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Hello World…!!!

Posted by on Sep 24, 2013 in Uncategorized | 0 comments

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem...

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