by Francois Muscat | Nov 28, 2019 | Digital Media Marketing
Within the digital marketing space, there are multiple departments that include content, social media and email marketing. With a high demand for digital marketers and an international critical shortage of these skills, here are the most common positions for you to consider:
SEO Manager
Search Engine Optimisation (SEO) is the practice of increasing the quality and the quantity of traffic to a website through organic search engine results. A SEO Manager is responsible for planning, implementing and managing a company’s overall SEO strategy. This role’s duties usually include web marketing, web analytics, content strategy planning, link building and keyword strategy.
Social Media Manager
Social Media Management involves creating, scheduling, analysing and engaging with content posted on the various social media platforms. Social Media Managers use social media management tools and services to assist them with reaching their specific target markets and to run their social media campaigns in the simplest of forms.
UX Designer
A UX Designer conducts research, design, writes UX copy, tests and presents design solutions for businesses. This role is the voice of the user. UX Designing is the process by which design teams create products and provides relevant experience for their users that include product integration, branding, design, usability and function.
Digital Marketing Manager
Digital Marketing Managers are the ‘face’ of their companies by developing, implementing and managing marketing campaigns that promote their products and/or services. Playing a major role in maintaining and enhancing their brand’s presence within the digital space, they are also responsible for driving website traffic and converting leads into customers.
Marketing Assistant
A Marketing Assistant is the main support to marketing managers and executives on marketing campaigns, i.e. the marketing department. Working closely with everyone in their department, their duties include (and are not limited to) advertising, market research, production, sales and distribution.
Marketing Analyst
Marketing Analysts gather and analyse consumer and competitor data. They assist companies to understand which products consumers prefer, who will buy them and at what price by studying the relevant market conditions.
In this rapidly evolving industry, digital marketing is here to stay. The prospects of the potential of digital marketing are endless, and the digital marketing industry looks to welcome this exciting revolution.
Need help with your SEO, social media management or digital marketing strategy? Then contact WSI OMS today.
by Francois Muscat | Nov 26, 2019 | Digital Media Marketing
Running your franchise can be time-consuming. Despite having to attend to the everyday tasks and objectives of your business, the marketing of your franchise requires attention too. While some business owners grasp the concept of a digital marketing strategy, they lack the knowledge and experience to successfully implement it.
Here are four digital marketing avenues for you to explore:
Look in to Mobile Advertising
Digital marketing is the most effective route for franchisees to reach prospective customers. With the increasing usage of all things mobile, your potential customers probably spend most of their time browsing online on their mobiles rather than viewing ‘hard copy’ ads. An app with push notifications or simply a mobile text messaging strategy can help you get in front of your customers’ eyes.
Create a Local Business Page
You can create your local business pages on various platforms including Google+, Facebook and Bing Places for Business. With the aim of appearing in similar (and local) business category search results, this proves highly valuable when it comes to increasing your exposure online and helping potential customers to find your business.
Consider Social Media Marketing
One of the drivers behind digital marketing is that it is cost-effective. Whether it be your franchise’s website or social media platforms, you will spend less for more. One advantage of social media marketing is that you can specifically target your audience, making it easier to attract your ‘perfect’ potential target group and converting these into potential customers. Investigate local business advertising groups and/or pages on Facebook. These platforms are usually free to advertise on, and they normally form part of a community’s friendly support initiative.
Incorporate Local SEO Keywords
Keyword research is vital. You’ll need to find out which search terms your community uses when looking for a business within your area. Spend some time experimenting with keyword combinations for the face of your website and for the background, and decide on which keywords will gain you the highest level of traction.
Most importantly, remember to include your city and region names to your industry relevant-terms.
With digital marketing becoming easily accessible and user-friendly, you need to be aware of the crucial strategies and tools made readily available to you. Brainstorm a digital marketing strategy, do your research and pinpoint your exact target market before implementation. Keep consistent communication flowing and have fun!
Need help with your franchise’s digital marketing, SEO or mobile marketing? Then contact WSI OMS today.
by Francois Muscat | Nov 19, 2019 | Social Media Marketing
It’s no secret that LinkedIn is one of the most important social networks, if not the most important social network for entrepreneurs and sales professionals. The reason for this is the sheer size of LinkedIn’s database, which now boasts over 600 million professional users spread around the world. With so many people on the platform, how do you make connections that put your brand and marketing messages in front of more people?
As anyone who has been doing social marketing for a while will know, it’s all about building relationships. Here are a few ways to start:
Stay on Top of Your Client’s News
Find content related to the company that you’re trying to market to. The easiest way to do this is to set up a Google Alert. If you have a Google Alert set up for that company, you will be notified by email any time that company gets a mention in the news.
Use that Content to Your Advantage
Let’s face it, no one wants to be prospected. They want to be engaged! And, with the keyword in social media being “social”, you should find a way to socialise. The easiest way to do that is to congratulate or acknowledge your prospects based on company news and announcements that are public. This is something that you will be able to do on an ongoing basis thanks to the Google Alerts that you set up.
What you are going to do is go back to your prospect, and in your dialogue with them, mention the news. Here’s an example of a message you will send them:
“Hi Brad, I just saw on Business Insider that your company was named one of the top ten corporations in your industry – congratulations! Hey, by the way, if you have a few minutes, I’d love to hop on a call with you next week to see how business is doing.”
It’s easy to see how the above interaction is different from just approaching someone and trying to market to them.
Focus on the Individual
The next tip is to make your conversations less about the company and more about the individual. Every single person at any company has a professional goal that might not necessarily be tied to the company goal, but it’s their goal and it’s important to them. If you really want to get down and dirty and be an amazing digital marketer, you have to make marketing personable. Really get to know your prospects, find out when they will be going to conferences, whether they are travelling to your city any time soon and how you can get more face time.
Are you interested in digital and social marketing techniques and strategies to enhance your reputation and help you grow your brand online? WSI OMS offers a range of digital and social media marketing services that can be customised for your business. Contact us for more information today.
by Francois Muscat | Nov 12, 2019 | Digital Media Marketing
Blockchain technology; which has mostly been associated with cryptocurrency and the finance industry; could soon become the latest curve-ball to hit the world of digital marketing. Predictions from industry experts point to blockchain being a disruptive influence for the marketing industry, and it seems that artificial intelligence and analytics are set to take a backseat when it comes to game-changing technology.
Blockchain technology is based on the principle of creating a publically available digital record of transactions across many computers. This record or “block” is connected to other blocks in the chain and can’t be altered without altering the other blocks connected to it. It creates a way for transactions to take place between two parties without needing verification from a third party.
4 Ways in Which Blockchain Technology Is Changing Digital Marketing:
Access to Digital Data
Blockchain can put a stop to businesses pulling and selling their clients’ information without paying the client for the use of that information. Certain browsers are using blockchain technology to allow clients to “sell” their attention to businesses. The client can watch ads and get paid for doing so, instead of getting bombarded by online advertising they never asked for. Blockchain will certainly change the way that digital marketers collect and use consumer information, and it will give consumers power over their own data. Marketers will have to get their data directly from consumers and may, therefore, pose opportunities to win customer loyalty. If the brand or company can win the customer’s trust, they will be rewarded with consumer information.
Strengthened Security
Blockchain adds security to online interactions because each transaction in a block is stored in a decentralised manner, which makes it incredibly hard to hack individual accounts and entire databases. Various companies are creating ways to allow consumers to use their information as a key to access apps without those apps storing information on their servers. These companies aim to give consumers back the rights over their own data. Digital marketers can use this added security to their advantage by supporting consumers in their efforts to control the use of their data and by being transparent in the way they use data that they have access to. If done correctly, digital marketers can gain the trust of their audiences by embracing extra security.
Verification
With the verified chain of transactions, blockchain technology can help take the guesswork out of online transactions. Instead of hoping that manufacturers are being honest in marketing products, companies can verify conditions such as the origins of a product as well as how much workers are paid. There is no way to alter records once recorded in a block, which may give the consumer peace of mind knowing that they are really buying what is being advertised to them.
Clearer Indication of Ad Spend
Yet another benefit of the verified chain of transactions, blockchain can give a clear trail of where every cent goes in advertising transactions. This ensures that the advertiser is aware of every intermediary in the process and that inefficiencies can be removed from the process.
While many developments are still new in blockchain technology, it is clear that they will change digital marketing in many ways. And, if marketers gain an understanding of how blockchain can benefit their efforts, they will be well on their way to gaining loyalty from their audiences.
by Francois Muscat | Nov 11, 2019 | E-mail Marketing
For small businesses with limited budgets, email marketing can be a cost-effective way to target clients with a customised message and get measured feedback on its performance. We’ve gathered our favourite tips to incorporate email marketing in growing your small business.
Get Your Business Growing with Email Marketing
Successful email marketing focuses on a simple message, which is communicated clearly and highlights the value of the message to the client. Here’s how to succeed with your email marketing strategy:
Give a Little, Get a Lot
Start with an incentive to get your clients to sign up. This can be in the form of exclusive benefits like checklists, free templates and handy guides aimed at solving a problem your client might be facing. By providing value, you’re building loyalty and positioning yourself as a respected resource. Loyal clients will pay attention, engage with you and refer your business to others.
Don’t Spam
Want to know why clients unsubscribe? Spammy messaging and communication overload. If your message only sells and offers no real value or these communications clutter their inbox multiple times a week, you’re going in the trash. People don’t normally hang around to watch infomercials, so don’t mimic those tactics in your email marketing.
Customise Your Message
Research your audience and find out what kind of voice they will respond to; then adopt that voice when communicating with them. Just remember that the voice isn’t limited to wording only, it includes visuals too. Aim for a message that is consistent and customised to fit your audience for maximum impact.
The key to success in email marketing is to establish trust. So, always meet your clients’ expectations, offer real value and be consistent. If you implement these tips, you’ll see real results that you can keep reaping the benefit from.
Need help with your email marketing? Contact WSI OMS today.
