Within the digital marketing space, there are multiple departments that include content, social media and email marketing. With a high demand for digital marketers and an international critical shortage of these skills, here are the most common positions for you to consider:
Search Engine Optimisation (SEO) is the practice of increasing the quality and the quantity of traffic to a website through organic search engine results. A SEO Manager is responsible for planning, implementing and managing a company’s overall SEO strategy. This role’s duties usually include web marketing, web analytics, content strategy planning, link building and keyword strategy.
Social Media Manager
Social Media Management involves creating, scheduling, analysing and engaging with content posted on the various social media platforms. Social Media Managers use social media management tools and services to assist them with reaching their specific target markets and to run their social media campaigns in the simplest of forms.
A UX Designer conducts research, design, writes UX copy, tests and presents design solutions for businesses. This role is the voice of the user. UX Designing is the process by which design teams create products and provides relevant experience for their users that include product integration, branding, design, usability and function.
Digital Marketing Manager
Digital Marketing Managers are the ‘face’ of their companies by developing, implementing and managing marketing campaigns that promote their products and/or services. Playing a major role in maintaining and enhancing their brand’s presence within the digital space, they are also responsible for driving website traffic and converting leads into customers.
A Marketing Assistant is the main support to marketing managers and executives on marketing campaigns, i.e. the marketing department. Working closely with everyone in their department, their duties include (and are not limited to) advertising, market research, production, sales and distribution.
Marketing Analysts gather and analyse consumer and competitor data. They assist companies to understand which products consumers prefer, who will buy them and at what price by studying the relevant market conditions.
In this rapidly evolving industry, digital marketing is here to stay. The prospects of the potential of digital marketing are endless, and the digital marketing industry looks to welcome this exciting revolution.