Fraud Alert: Beware of Scammers Using WSIOMS’ Name

We have been made aware that scammers are impersonating WSIOMS Digital Marketing, falsely claiming to offer freelance work and requesting personal banking information. These fraudulent messages are being sent via WhatsApp by someone pretending to be “Enzokuhle or Omphilr, the HR Assistant at WSIOMS.”

⚠️ Please be advised:
✅ WSIOMS does not offer freelance work.
✅ We will never contact anyone via WhatsApp for job opportunities or payment details.
✅ If you receive such messages, do not engage—delete them immediately.

We take this matter seriously and are working to stop these fraudulent activities. If you suspect you have been contacted by a scammer using our name, please delete the message and report it.

Stay vigilant and thank you for your support.

For small businesses with limited budgets, email marketing can be a cost-effective way to target clients with a customised message and get measured feedback on its performance. We’ve gathered our favourite tips to incorporate email marketing in growing your small business.

Get Your Business Growing with Email Marketing

Successful email marketing focuses on a simple message, which is communicated clearly and highlights the value of the message to the client. Here’s how to succeed with your email marketing strategy:

Give a Little, Get a Lot

Start with an incentive to get your clients to sign up. This can be in the form of exclusive benefits like checklists, free templates and handy guides aimed at solving a problem your client might be facing. By providing value, you’re building loyalty and positioning yourself as a respected resource. Loyal clients will pay attention, engage with you and refer your business to others.

Don’t Spam

Want to know why clients unsubscribe? Spammy messaging and communication overload. If your message only sells and offers no real value or these communications clutter their inbox multiple times a week, you’re going in the trash. People don’t normally hang around to watch infomercials, so don’t mimic those tactics in your email marketing. 

Customise Your Message

Research your audience and find out what kind of voice they will respond to; then adopt that voice when communicating with them. Just remember that the voice isn’t limited to wording only, it includes visuals too. Aim for a message that is consistent and customised to fit your audience for maximum impact.

The key to success in email marketing is to establish trust. So, always meet your clients’ expectations, offer real value and be consistent. If you implement these tips, you’ll see real results that you can keep reaping the benefit from.

Need help with your email marketing? Contact WSI OMS today.