While SEO marketing requires a lot of patience, and really only pays off with trial and error, it is worth the effort when you get the results you work for. If you want to see the best possible results for your SEO marketing campaigns, here’s what you need to focus...
How to use Instagram to promote your small business
Instagram has over 1 billion users (more than Twitter) which makes it ripe with social media marketing opportunities. You can use this platform to reach a massive audience with high impact posts that drive sales and brand buy-in. Do you know how to harness Instagram...
Improve customer service with freight bill factoring
As a freight broker, you are often faced with competing demands for your money. On one side you have commercial shippers that want to pay your invoices in 30, 60 or 90 days and on the other hand you have motor carriers that want to be paid immediately. This situation...
How to Get Your Business Started on Twitter
Twitter, the ever-popular micro blogging social media platform, now boasts approximately 330 million monthly active users. With this statistic in mind, it is no wonder why countless businesses are scurrying to get started and incorporate this social media big-wig into...
KPIs your Mobile Marketing Analytics should track
If your mobile marketing campaigns are not yielding measurable results that help your profitability and business growth, you’re wasting time and money. The aim of mobile marketing should not just be to create beautiful visuals and marketing materials, it should be to...
How to Drive Website Traffic with SEO Services
SEO services can help you to drive traffic to your website when the numbers start dropping despite your best efforts. Sometimes you can use every possible trick in the book without seeing any positive upswing in numbers and that is okay. Because digital marketing...
CCPE Immunology Course
WSI OMS has partnered with the Council for Continuing Pharmaceutical Education, the leading name in education for immunology courses. CCPE has a 50-year long history of offering unbiased educational programs created by world-class experts. The range of extended...
In digital marketing ,who delivers the best results between Google ads vs. Facebook ads?
Move over conventional and traditional ways of advertising and make room for digital marketing in an age where consumers are always online. In this regard there are two front runners that any business should seek to use: Facebook ads or Google ads. The effectiveness...
Mobile Marketing Expands With Snapchat Discover
South African’s, whether urban or rural, are all using mobile phones to access information on the latest news or search for products and services. Marketing strategies must now adapt to include mobile marketing. Every business should have a mobile-responsive website...
A 3-Step How-To Guide for Using Instagram Stories to Promote Your Business
Ephemeral content, which is content that is only accessible for a brief period of time, is bigger than ever before in 2020. Facebook and Instagram Stories are great examples of this type of content that can really play a sizeable part in terms of maximising your...
9 Stats to Know About Social Networking Platform Reddit
Launched in 2005, and since acquired by Condé Nast (think Vogue, GQ, Vanity Fair and Wired Magazines), Reddit is a social news aggregation, web content rating and discussion website functioning as a network of communities based on people’s interests. Registered...
3 Steps to Creating Content for Your Website
Quality content connects customers and businesses. It creates business value by creating value for your customers. To increase the chance of your website being recognised as a content-rich site by search engines, consistently add relevant, quality, keyword optimised...
5 Things You Need to Create Content Marketing Stories
Stories are memorable and shareable, two of the most important aspects of great content marketing. They are also fundamental to human communication, and if you tell the right story, you can entertain, enlighten, persuade and capture attention. Stories also lend...
Managing Your Instagram Community With Great UGC
Social media platforms such as Instagram have a unique community culture. Actively understanding and participating in this community takes time and effort. If you consider Instagram a focus-platform for your 2020 marketing strategy, here are some statistics to support...
How to Integrate Organic and Paid Content for Maximum Effect
Looking to maximise your company’s SEO and Google rankings, along with taking user experience on your website to new heights? The key lies in integrating organic content and paid content or PPC. We discuss everything that you need to know below. Why Both Organic...
3 Ways to Measure Influencer Success on Instagram
You are already using social media optimisation services as content is regularly added to your social media profiles and website, and you are tracking and capitalising on traffic and visitor trends. Yet, you want to grow your exposure even further and are, therefore,...
Facebook Explores Social Selling With Video eCommerce
According to Facebook, they have more than two billion users and more than 140 million businesses use their apps to connect with customers. Social selling via social media platforms such as Facebook is a growth opportunity for South African businesses. Video...
8 Tips for Great Customer Service Using Social Media
Social media can be used to improve customer service. It allows you to connect with customers on platforms where they spend their time. People are using social media platforms to engage with brands and, therefore, expect some level of customer service support via...
SEO for YouTube – Why You Should Do It and How to Get Results
If you are posting video content on YouTube as part of your content marketing strategy, you will obviously want those videos to be seen by as many potential customers as possible. However, just like you need to put effort into SEO to see an improvement in your website...
Trucking and freight brokerage advice
How can invoice factoring help you to better collect fees from your clients? Trucking and freight companies often struggle to find the time to collect fees from clients and sometimes clients take a long time to pay the companies in their supply chain. Trucking...
Unlocking the Potential of ChatGPT:
A Guide to Embracing AI in Your Business and life