Video Marketing Whitepaper

LinkedIn marketing services

Posted by on Jan 12, 2017 in |

LinkedIn Marketing Services Most people focus on their personal profiles when it comes to LinkedIn, but there are many things that companies and brands should be doing to promote themselves on this platform as well. People are more likely to do business with a company that has a presence on LinkedIn and brands should be using LinkedIn to not only promote what they have to offer, but also connect with their target audiences. LinkedIn is the world’s largest business networking site and the site’s professional layout, style and tone offers business owners a great way to generate leads and connect with new and potential clients. WSI OMS can work with you to set up a captivating and impressive LinkedIn presence and help you explore marketing strategies that can have a direct impact on your bottom line. Why businesses should be on LinkedIn LinkedIn is the most important social platform for B2B marketers, according to the latest Social Media Marketing Industry report 62% of business owners use LinkedIn, making it the third most used social media platform Social media has changed the game with regard to product launches. According to Regalix, LinkedIn is the leading platform for product launches and over 80% of B2B businesses use this platform for launches. LinkedIn is a great way to find top talent in your industry. Instead of using career sites and recruitment agencies, you can find the people you want to work with on LinkedIn. According to Hubspot, LinkedIn has one of the highest visitor-to-lead conversion rates. Portray yourself as a leader by joining groups and sharing content on LinkedIn. Improve in-person relationships by establishing contact and creating a relationship with clients and potential clients on LinkedIn. With a presence on LinkedIn, you will be able to give your brand increased search visibility. On other social media platforms, like Facebook, people can filter their newsfeeds. With LinkedIn publishing, there isn’t a filtered feed so you can reach your entire network at once. Start getting the most out of LinkedIn with our marketing services In today’s digital age, becoming an industry leader means staying on the forefront of new technologies and communicating where your clients and colleagues are communicating. It’s imperative that you formulate a marketing strategy that will help you meet your business and marketing goals – and we can show you exactly how to do it! Contact WSI OMS for more information about LinkedIn marketing services...

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Email Marketing

Posted by on Nov 9, 2009 in | 0 comments

Effective and affordable email marketing in South Africa Smart companies make use of effective email marketing to reach their consumer bases. This valuable marketing tactic is one of the most important aspects of internet marketing – and surprisingly also one of the most affordable. The popularity of email marketing stems from the fact that it can be highly targeted and customised to reach specific audiences and its performance is fully measurable. It also takes advantage of the Internet users most productive and personal connection to the internet – their inbox. At WSI OMS we use email marketing to help our clients form a virtual relationship with not only their existing, but prospective consumers too. We will also assist you in maximising the retention rate of these customers, which will have a direct impact on your ultimate profitability. We see email marketing as a relationship building tool between your company and its consumers. With more than two decades’ experience to draw from, we offer our clients a complete email marketing solution. This includes the strategic planning of your campaign, its creative execution and deployment and comprehensively tracking and reporting on its progress. Benefits of email marketing in South Africa Here are some of the top ways your company will benefit from using our email marketing campaigns: Global reach: Regardless of where you are or who you need to reach, using targeted emails you can pave the way for your company. Borders are no longer an obstacle with email marketing. Lower cost marketing: The costs that are incurred with designing, executing and sending email is up to 70% less than a paper based direct mail version. Adding email to the marketing endeavours of your company will help you spend less money, time and resources than you would with traditional marketing tactics like print or direct mail marketing strategies. Interactive: By aiming your emails to specific markets, you can use videos, graphics, music and other multimedia to pique the interest of your prospects and grab their attention straight away. WSI OMS can help you pull off successful, cost effective and interactive email marketing campaigns. Contact us for email marketing in South Africa Back to digital marketing South...

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Whitepapers

Posted by on Nov 9, 2009 in | 0 comments

Please feel free to browse our selection of Articles, Documents and Whitepapers available to you at no charge. If you are interested in receiving a full version of the whitepaper listed, please fill out the form and we will send it to you right away. Please Note: Some of the Whitepapers requires that you register before you can download them. Available Whitepapers Video Marketing Whitepaper 2010: The new ways to be found online Brand Reputation Management WSI Facebook Whitepaper WSI LinkedIn...

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4 Ways to Get the Best Out of Your LinkedIn Company Page

Posted by on Oct 22, 2018 in Uncategorized |

Your LinkedIn Company Page is a key tool for attracting and engaging with your audience. In 2017, there were 18 million company pages on LinkedIn. Needless to say, if your business does not have a company page you are missing out on huge B2B marketing opportunities. But with that sheer volume, having a page simply is not enough. You need to have something ‘extra’ to break through the clutter and stand out.   Use Rich Media   Video is the future. It is believed that by 2020, close to 80% of web traffic will be driven by video. That is why it is great news that LinkedIn now offers native video for company pages. It removes the hassle of sharing content via third-party apps like YouTube or Facebook. In fact, LinkedIn found that company page videos are five times more likely to spark conversation amongst members.   Adding original, vibrant images can also boost your page’s appeal. It is a great excuse to take some in-office pictures to show off your facilities and company culture. To make your page even more visually compelling, you can include an attractive header image and change it every six months or so. Header/Banner images are a great means to promote campaigns and products or announce anything new your company is up to.   Shorten Your Updates   When posting updates, LinkedIn recommends keeping them as short as possible. 150 characters or less to be exact. With little room to talk, you cannot babble, so being concise, relevant, interesting and engaging is a must. Try to ask a thought-provoking question or spark a debate about the newest trends and insights in your industry.   Use the 4-1-1 Rule   In a nutshell, the 4-1-1 rule states that if you share an original piece of content (about yourself or your company), you must share an update from another source and four other pieces of content written by other people.   The rule keeps your feed diverse and ensures that the focus remains on your audience’s interests as opposed to it being a bulletin board for all your company news.   Create a showcase page   Showcase Pages are extensions of your Company Page. They allow you to single out a specific brand, business unit or project and tailor your message to a particular niche within your target audience. It is a great tool if your company has a number of unique product offerings aimed at varying audience demographics.   Need help to get your LinkedIn Company Page up to standard? Then contact WSI OMS...

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