Content marketing, when done correctly, makes use of blogs and other forms of content to get consumers interested in your business. Most businesses struggle to find topics suitable for blog posts, but it doesn’t have to be overly complicated. To pick relevant topics,...
How to become an SEO professional
SEO is a key part of every digital marketing strategy and campaign. If you want to become an SEO professional, you need to understand not only search engine optimisation (SEO), but also the services that complement SEO such as social media marketing and content...
WSI’s Francois Muscat hosts a webinar for Financial Advisors
I do a lot of work and training on how Financial Advisors can use LinkedIn to market their practice and for lead generation, which has led me to develop a few clear-cut marketing strategies for these professionals. Recently, I hosted a webinar for 323 financial...
A Social media marketing guide to Facebook Ads
If your social media marketing strategy does not include Facebook ads, you’re missing out on a crucial method of telling the world about your business. Because Facebook ads are becoming more complex and with new developments happening all the time, it is important to...
Defining your Social Media Marketing Target Market
If you’re having a hard time defining your social media marketing target market, WSIOMS has some tips to help you choose and target the correct audience for your business content. Standing out from the digital crowd is becoming harder as the competition gets tougher,...
Online tools for digital marketers
Whether you’re a small business owner or a digital marketer working with a limited budget, you’re most likely trying to get the most value for your money when it comes to online marketing tools. Luckily, there are some great tools available to help you with most of...
A guide to B2B and inbound marketing
Inbound marketing and business to business (B2) marketing are different because individuals want an experience and businesses are focused on a positive return on investment. Both, however, want a problem solved. We provide a quick guide to inbound and business to...
All you need to know about supply chain financing
Supply chain financing (SCF), also known as reverse factoring, is a practical, debtless way to manage your company’s cash flow. Cash flow problems are common among even well-established businesses. Poor cash flow can damage relationships with clients and suppliers and...
Track These KPIs in your Email Marketing Strategy
A successful email marketing campaign gets recipients to respond to your call-to-action by clicking the provided link and following your action prompts which may include signing up for a mailing list, making a purchase or downloading content from your website. The...
The truth about Digital natives and ad blockers
Having grown up with technology, digital natives are very comfortable with curating their digital experience, and unfortunately for digital marketers, they love using ad blockers. Ad blockers have been part of the digital landscape for a very long time. Still, the...
Impactful Mobile Trend vs Fleeting Fad
It doesn’t matter if you’re a kid or an adult; no one is really immune to trends and fads, especially mobile trends! Marketers, especially digital marketers, need to understand the difference between mobile trends that will be impactful to their operations and those...
New online marketing strategies you might not know about
Online marketing, otherwise known as digital marketing, is an absolute requirement for any business today. Partnering with a digital marketing agency can help your business keep up with the rapid pace at which digital marketing techniques and tools change. Here are...
Social media marketing tips for success in 2020
Many digital marketers love spending time developing social media marketing strategies because there is a lot of room for experimentation and creativity. But. Because social media marketing does not conform to loads of digital marketing rules, it can become...
Essential Digital Marketing Trends During COVID-19
Staying afloat during the global COVID-19 crises can be daunting for businesses. Still, with the ability to access the internet and a few key digital marketing trends, business owners can minimise the impact of COVID-19 and future-proof their operations. Digital...
Why you need a website if you have an offline marketing campaign
You have spent a lot of money on in-store advertising, brochures, flyers, and other forms of promotion. You probably thought that your marketing was 100% sorted before the global COVID-19 pandemic made its presence known. Even if your business has reopened, there will...
Using SEO to sustain your presence during COVID-19
During the COVID-19 pandemic, we are seeing the emergence of what digital marketing experts are calling the “infodemic”, but with proper SEO practices and a sincere desire to provide your audience with relevant, trustworthy information, your business can remain...
The Effect of the COVID-19 Pandemic on SEO Trends
The global reach of the COVID-19 pandemic is making an impact on every aspect of the digital marketing world, and SEO trends are not exempt from the changes brought on by COVID-19. Digital marketers have seen a shift in SEO trends. These are some of the current SEO...
SEO: Ranking during COVID-19
The world is currently facing a challenge like never before with the COVID-19 pandemic. Because this virus has permeated every part of our lives, SEO will definitely be influenced by the pandemic. If you’re trying to understand how you can switch gears to rank for the...
What is SEO in digital marketing?
You are probably still trying to ‘find your feet’ if you are relatively new to the world of online marketing. You might have started creating a presence for your business on social media, or investing in PPC advertising to boost website hits. However, you need to be...
How to Adjust Email Marketing During COVID-19
During the COVID-19 pandemic, businesses across the globe are shifting gears when it comes to email marketing, using this platform to communicate a variety of important messages. If you are unsure of the kind of information you should include in your email marketing...
Unlocking the Potential of ChatGPT:
A Guide to Embracing AI in Your Business and life