I will be speaking about digital marketing for financial advisers at the Glacier IdeasLab Summit on 8 and 9 September 2020. Glacier Insights provides investment professionals and financial intermediaries with information on the markets, and I’m honoured to be invited...
Due to the popularity of our previous blog post on SEO tips, we’ve created a part 2 to provide you with even more relevant, actionable advice to drive organic traffic to your blog. Here’s what you need to know. Link to your own content If you have a lot of valuable...
Content marketing and inbound marketing are often terms used interchangeably amongst marketers. Neither method is better than the other, and both approaches, when used together, can create fantastic results. In this blog, we go into detail below to examine the...
Blogs and SEO go hand in hand in the digital marketing industry. If you’ve been neglecting your SEO strategy, you could spend a lot of time on creating content for your blog without seeing the organic traffic you’re aiming for. We’ve rounded up 5 SEO tips to help you...
LinkedIn has become one of the most widely used social media and networking sites for professionals, boasting a group of 590 million of influential, affluent, educated people. A glance at some of the demographics will prove that content marketing on LinkedIn is less...
Found in 180 countries and boasting over 2 billion users, WhatsApp is the messaging market leader in 133 countries. Especially in countries such as India, Brazil, The Netherlands, Spain, and Italy, the most popular messaging app is WhatsApp. South Africans will not be...
Having a blog is a useful tool for businesses looking to increase their online visibility and connect with customers. However, to stand out in the competitive world of digital content, you need to implement SEO tips in your blogging. Here are five traffic-boosting SEO...
When it comes to digital marketing, marketing and sales departments, business owners, corporate companies, and new business start-ups need to stay on top of the latest trends. YouTube is an ever-popular part of internet marketing strategy. YouTube Fulfils Social Media...
Despite the recent boycotts against it, Facebook is consistently the most popular, most visited, and most widely used of the social media platforms. The network still boasts 74% of the social media market share, so it would be foolish to turn your back on it...
Your SEO strategy is a massive part of your digital marketing effort, and if you’re spending time on link building, there are a few things you need to be aware of that could get you into serious trouble with Google’s spam team. In our latest blog post, we take a look...
Freight brokers across North America continue to choose Triumph Business Capital’s factoring services for a reason: Our 20 years of experience and industry knowledge has placed us at the forefront of the factoring industry. Triumph Business Capital is the freight...
The importance of having a social media presence in business is increasing. With an estimated 3.6 billion people currently on social media platforms and using them regularly and efficiently, every business needs to have a social media marketing strategy. Using a...
Social media is a powerful tool to drive traffic to your website. Here are tips on how you can harness social media to get people from social media platforms to your site: Complete your social media profiles Before you do any posting on Facebook and Twitter, make sure...
Choosing the right keywords is an important part of SEO marketing, but don’t forget to optimise your pages for Google with well written meta descriptions. The 150 character limit can be challenging to get used to, but it is used to convince audiences to click on your...
You’ve worked hard to build your business, but if you want customers, then you will need a website for them to visit. Hiring a web designer or a digital marketing agency is as important as hiring any other professional like a plumber or accountant. Web designers know...
As a group owner or manager, you can build a community where like-minded professionals with similar interests and goals can connect, learn, and grow. LinkedIn released a series of guides and notes on how to maximise groups engagement. Have a look at these strategies...
As more businesses seek to boost their online opportunities amid the COVID-19 lockdown, Facebook has launched 15 new, free Blueprint courses that cover a variety of key elements. As businesses worldwide are shifting their focus online, many do not know where to start....
Email marketing is an opportunity to form a virtual relationship with your existing and potential customers. Promotional emails can take many forms, such as weekly newsletters, customer retention emails and sales promotion emails. Ultimately, the aim of promotional...
If you’re looking into influencer marketing to boost your brand, but you’ve got a limited budget, consider partnering with micro-influencers. Micro-influencers promote brands, product launches and services while making use of the power of niche marketing. Here’s how...
If you want the best eCommerce website, you need to ensure that quality web design, quality images, and excellent product descriptions form part of your content marketing strategy. Your product descriptions need to tantalise your audience with emotive language that...
A Guide to Embracing AI in Your Business and life