As a group owner or manager, you can build a community where like-minded professionals with similar interests and goals can connect, learn, and grow. LinkedIn released a series of guides and notes on how to maximise groups engagement. Have a look at these strategies for building the foundation of a dynamic and lively community.
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Build a team
Assign and share duties with other administrators who can help manage membership, implement group policies, and facilitate new discussions.
- Who can assist with group management?
- What will their obligations and duties be?
- How will you uphold correspondence and accountability?
Define the culture and guidelines
Specify a clear and compelling objective in the group description and establish guidelines for how the group will operate and how regulations will be implemented.
- What is the aim of the group?
- Who should join?
- What are the requirements for membership validation?
- How should members use the group?
- What are the rules and regulations for discussions?
- How will the rules be upheld?
Develop a conversation strategy
- What topics are participants interested in discussing?
- How often will your team post and/or comment in the group?
- What daily, weekly, or monthly themes will be relevant to your group?
- How will you ensure that individuals feel welcome?
- Are there members with whom you can collaborate as community leaders?
- How will you reward active participants?
Finalise the details
- Confirm that your group name is specific and concise
- Upload a clear and relevant logo
- Complete the group description and rules
- Share your first post to set the tone of the community
Visit your LinkedIn Groups today: www.linkedin.com/groups. Once your group is up and running, you will need to consider techniques to evoke participation and conversations. Click here for suggestions on getting your members more involved.