by Marelise da Silva | Mar 16, 2017 | Content Marketing
If you want to leverage social selling techniques to help you prospect for new leads, you need to know your keywords – words or phrases that match a user’s search with online content. General keywords can be used to create a buzz about your business, and to bring as many people as possible online. To get to the right people to your site, and turn those clicks into customers, you need to be more strategic about what keywords you use.
- Think Like a Customer
Put yourself in their shoes, and imagine what your customers would search for. Consider all the categories of products or services you offer, and then come up with specific search words for each of these categories.
- Organise Your Theme
Create different themes for the different types of products or services you sell. Design a campaign around a broad theme, and then create different keywords for your products or services within that theme. This not only helps you reach the right customers, but it also helps to keep your campaigns organised.
- Be Specific
Using general keywords opens you up to irrelevant matches. To promote a particular campaign, add as much specific detail as possible.
- Use Google’s Keyword Planner
Normally used in conjunction with AdWords, the keywords and phrases generated with the keyword planner can be used throughout all your online presence.
Unlock the Power of Keywords
Would you like to strategically use keywords to boost your position on the lists of search engines? The team at WSI OMS are experts in this field. Contact us for more information today.
by Francois Muscat | Mar 13, 2017 | Content Marketing
Content marketing has been a buzz word for a while now, and it is sure to remain an important part of every company’s digital marketing strategy for many years to come. The question is, what are the benefits of embracing content marketing? How will it actually support your overall online strategy and lead to an increase in that bottom line? We investigate below.
It helps boost your social media presence
If you are able to promote some of your best content marketing pieces on social media, you are likely to get a better reaction from your followers than if you simply flooded their newsfeeds with images of new products. You will get more shares, more comments and you will certainly get more likes. Ultimately, this will lead to an increase in your social media following and reputation.
It drives content to your website
Content marketing is great for SEO, which means that it can help drive more traffic to your website – which is the ultimate goal of any digital marketing strategy, right?
It could lead to a conversion
If your content is good enough, it could lead to enhanced trust amongst both potential and already existing customers… and this could lead to a greater chance of them taking the plunge and making a conversion.
It is obvious that content marketing forms the backbone of any online presence. If you are looking for professional assistance in this regard, it might be time to get in touch with WSI OMS. With a specialisation in content marketing, social media, SEO and digital strategy, you can count on us to take your business to new levels of success.
by Marianna Muscat | Mar 7, 2017 | Content Marketing
The reason that experts in the world of digital marketing are so crazy about good content is that it is an excellent investment. Although it takes time and effort to create quality copy, the return on investment is high as it:
- draws in parties interested in your product or service,
- gives your business a sense of authority,
- creates trust and establishes a foundation for a relationship,
- can be used to grow an e-mail list,
- is recyclable.
The trick is, your superbly written articles, whitepapers, and blogs must be read and sent on for your outlay to pay off. Let us take a look at ways to get your content shared.
Five Ways to Get Your Content Distributed
- An irresistible title is the first step. Look at all the unread emails in your inbox, and think about why you opened those you did, and why the others are unopened. Chances are, the subject lines of the pending mails seemed “meh”.
- Action in the first paragraph is essential if you want your readers to pay attention to the last. Give a compelling reason why they should exchange precious time for what you want to share with them Share the benefits to them rather than an introduction about your company or yourself.
- Easy sharing is your responsibility. Ensure that you have sharing icons and links set up to encourage your readers to spread the word. Include pinnable images that include your logo and/or website address.
- Optimise your writing for Google to increase organic traffic. Pay attention to your heading, title, description, and content, but in a natural way.
- Monitor the response so that you can learn from every campaign.
If you would like to take advantage of WSI OMS’s years of experience, please get in touch today.
by Marianna Muscat | Feb 14, 2017 | Content Marketing
Content marketing is the cornerstone of all digital marketing. Without an eloquently delivered message, the public may have no idea or the wrong idea about what your business represents, what you offer and how you stand out from your competition.
Writing content that is relevant to the needs of your readers is one part of the process. Keeping it engaging and share-worthy is another. Here are four golden rules that copywriters use to craft great content:
Commandment #1 – Thou shalt use the active voice
Using the active voice is a trick copywriters use to give content a lively feel. Consider the two sentences below:
Passive: “The park was cleaned by the community.”
Active: “The community dug in to clean the park.”
Commandment #2 – Thou shalt be positive and specific
Framing phrases in a positive manner lends positivity to both the message and the messenger. Being specific fosters credibility:
Negative: “I don’t know too many languages.”
Positive: “I can speak English and French fluently.”
Vague: “The product should be in stock any day now… maybe next week.”
Specific: “The product is due to arrive on Monday afternoon.”
Commandment #3 – Thou shalt be clear and concise
“May I have an extension on the deadline?”
Vague response: “Yes.”
Clear response: “You may extend the deadline until noon on Tuesday.”
Long-winded: “This year we have experienced the setbacks of… and … Thankfully, we have … and … {yawn}.
Concise: “We survived a tough year thanks to your hard work and dedication. Thanks for sticking with us.”
Commandment #4 – Thou shalt use correct spelling and grammar
Nothing is more off-putting than reading copy that is full of grammatical and spelling mistakes. Even if the reader is not a stickler for language and cannot pinpoint the error; the copy will seem jarring and off.
Incorrect: “Thx 4 a gr8 yr!”
Correct: “Thank you for a great year!”
For all your inbound marketing needs, including copywriting services for your content marketing, please contact the team at WSI OMS today.
by Marianna Muscat | Jan 31, 2017 | Content Marketing
Content marketing is all about consistent content creation, strategy, and promotion – and a well-rounded blog is always right at the heart of this approach. If you have been trying to reach out to your audience with a blog, but have yet to yield the results that you’ve been hoping for, here are a few reasons as to why it might not be working out:
- You Aren’t Using Social Media as a Promotional Tool
How is your blog going to make an impact if nobody knows where to find it? By simply promoting the articles on your blog with the help of social media (and perhaps boosting these posts with paid advertising), you will drastically increase traffic. If you have a particularly important blog-post to which you’d like to draw even more attention, why not pin it to the top of your social media pages for maximum exposure?
- You Aren’t Using Keywords
Keywords make it possible for Google, and other search engines, to index your website. This allows people who are interested in your posts and your company’s products and services to find you. Do some research, select a handful of keywords for which you wish to rank and proceed to use them sparingly and strategically throughout your posts.
- You’re Focusing Too Much on Product Promotion
People aren’t all that interested in reading about the technical specifications of your products – unless they’re planning on buying, of course. However, they are always interested in reading content that is exciting and useful in some way. Knowing this, if you want to make a success of your blog, you need to be posting a good balance of both types of content.
For assistance with your company’s content marketing efforts, especially in terms of quality content creation, be sure to get in touch with the experts at WSI OMS.
by Marelise da Silva | Jan 12, 2017 | Content Marketing
If the world hadn’t realized it before, the announcement of the development of the new Google Mobile-first Index reiterates just how serious the mobile revolution is. This index will still take a while to roll-out, however, Google’s main goal is to eventually use the mobile version of every website’s content to rank pages from that site, regardless of the device that is being used to browse the internet at any given time. Here’s everything else that you need to know:
- The index is experimental
At this point, Google is merely experimenting with the index. Once the results, and efficacy of the experiment, have been evaluated, Google will decide whether to make it a permanent part of their algorithm.
- A mobile site is not essential
If you do not currently have a mobile website, Google will continue to index your site using the desktop version. However, considering how imperative quality mobile marketing is nowadays, not having a mobile website will be detrimental to your digital marketing success. Along with this, it is important to note your website will also not benefit from the infamous mobile-friendly ranking boost.
- Rankings shouldn’t change much – yet
Until the index is made permanent (and only IF it is made permanent), Google representatives have stated that it should not affect rankings.
- Expandable content is a great idea
On a desktop, expandable content (i.e. content that expands when a user clicks ‘read more’) is not always recognized or indexed by Google. However, when expandable content is used on a mobile site, Google has announced that it will be giving all the content, even the hidden portions, full weight in terms of SEO value.
If you’re worried about how the new index is going to affect your business, or if you’re ready to join the exciting ‘mobile revolution’ and you need assistance with mobile optimization and mobile marketing in general, do not hesitate to get in touch with the WSI OMS team today!
