You’ve probably heard the saying: “If you’re the only one not looking at your lap during a dinner party, then you probably don’t have a smartphone”. Besides the fact that smartphones make us all rude dinner party guests, it also empowers us to find information when we’re on the go, respond to e-mails, update friends about what we’re doing and “check in” on location based social media tools.
According to the Mobility 2011 research project, conducted by World Wide Worx and backed by First National Bank (FNB), 39% of urban South Africans and 27% of rural users are now browsing the Internet on their phones. This means that at least 6-million South Africans now have Internet access on their phones.
In a country like South Africa where such a large portion of the population uses their phones to surf the web, it’s important to make sure your online marketing initiatives aren’t restricted to desktop screens and applications.
Mobile marketing – where to start?
Your first point of concern should be your website – if you don’t have a website yet, find out how we can help you with proper website design before we start the mobile conversation. What does your website look like on your mobile’s screen? Can you see your tabs, find your contact information and get the info you need with ease? If not, you need digital marketing consultants to make some tweaks.
After a few basic changes, we start looking at the bigger picture – smartphones, tablets and Apple’s iPad. Mobile marketing tailors marketing content to these mobile devices and these marketing efforts are generally highly convertible and targeted.
A varied approach is the best approach
We’ve already found success in mixing mobile marketing strategies with other digital marketing techniques; as is often the case, a varied and comprehensive approach is the best way to reach the most customers and maximize your budget.
These are some of our mobile marketing solutions:
- SMS (Text) Messaging
- MMS (Mult-media) Marketing
- Mobile Advertising
- Mobile Website Design