by Francois Muscat | Apr 2, 2018 | Content Marketing
While most people know that content is king, they are equally aware of how much time and effort is involved in writing content and content marketing. Instead of being tasked with developing each piece of content yourself, you can use content curation to diversify your content strategy and give more value to your customers.
If you have social media profiles, then you know how important it is to share content on a regular basis. This is only one of the reasons why content curation should form an important part of your content marketing strategy.
The main goal of content curation is to find content that is relevant to your niche so that you can share it with your audience. Not only does this keep your audience engaged, but it ensures that you remain top of mind by being able to share relevant information online. If you are able to curate high-quality content that keeps your target market engaged, then they will be interested when you do have your own information to share as well.
The way to go about curating content is to find quality sources of information in your industry. You can check out LinkedIn groups, Twitter hashtags, trending videos on YouTube or any other source of information that relates to your niche or industry. Once you have found content that would be of value to your audience, you can choose to either reshare it online or to add it to your own website. The benefit of adding it to your site is that you can include your own opinion or commentary, thereby adding your own voice and more value to the content before it is shared with your online networks.
Content creation and content curation work well for SEO and digital marketing.
by Francois Muscat | Mar 19, 2018 | Content Marketing, Google
As most people know by now, Google’s algorithms are continuously updated. If you have low-quality content or web pages, then you will start to lose rankings. The problem, however, comes when you’re trying to determine if your site is suffering from an algorithmic penalty or if the better content is simply outperforming your own content.
You can go to webmaster tools to find out if Google thinks there is keyword stuffing or keyword cloaking on your site (you will get a notification and then you can start investigating the problem from there). Checking your Google webmaster tools will highlight any crawl errors or other problems that you can start to solve yourself.
In 2012 alone, over 600 algorithmic changes were rolled out by Google. So, if you’re affected by an algorithm penalty, it’s not always as clear-cut. Google will often issue a news release if they have a big update that will impact many websites, such as the Panda algorithm, which is targeted at quality content, for example.
In general, if your website isn’t ranking where you want it to rank, it’s probably algorithmic. It’s always possible for you to check out what higher ranking web pages are doing and to tweak your own content and website so that you can improve your own rankings. As you change your site, the algorithms will reprocess the site and it can continue to rank better.
WSI OMS offers a range of SEO, link building and content marketing solutions that can help you boost your search results. Contact us for digital marketing solutions today.
by Francois Muscat | Mar 14, 2018 | Content Marketing
Whether you have plans to repurpose your content, or you simply wish to re-evaluate your approach to content marketing, performing regular content audits is an essential part of any successful digital marketing strategy. Here are a few ways in which regular content audits can help to improve your business and your online marketing efforts in general.
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Enhance Your Website’s SEO
If you would like to see a positive change when it comes to your SEO rankings, a content audit is always a great idea. This is because an audit will help you to:
- Identify those web pages with high SEO potential,
- Update these web pages according to the latest SEO best practice guidelines,
- identify content that hasn’t performed very well from an SEO perspective,
- Remove or change the content,
- you will also have an opportunity to evaluate internal linking, and
- Lastly, add more useful links to your content as you see fit.
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Enhance Audience Engagement
The whole point of content marketing is to encourage engagement from your target market. So, by performing a content audit, you will be able to maximise the engagement potential of each and every piece that you have published on your website. It will also provide you with insight into the topics and types of content that generate the best response from followers, thus enabling you to continue creating the right types of content in this regard.
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Enhance Your Website’s Conversion Rate
The most successful content marketing efforts will lead to more people actually buying what you’re selling. By conducting a content audit, you’ll be able to discover the following:
- which pages on your website offer up the best user experience,
- which pages on your website have generated the most leads for your business, and
- It will also allow you to identify the most important pieces of content for each stage of the buyer’s journey.
If you need assistance when it comes to mastering the art of the content audit, and content marketing in general, the WSI OMS team is here to lend a hand. Contact us today to learn more.
by Francois Muscat | Mar 12, 2018 | Content Marketing
Are you wondering how to get more traffic to your website so that you can get people interested in your brand and what you have to offer? Here are a few ways to increase your traffic:
Video marketing and YouTube can really boost your website traffic. You can link back to your website in your YouTube videos by including a link to your site in the first or second line of your YouTube video. Another way is to embed your YouTube videos on your website. This has an unintended advantage because if people watch the video on the site, it will up the time they spend on your site and this will boost your website’s ranking.
- Give Something Away For Free
This might sound counterintuitive to business people. However, giving something away for free is something that you can promote on social media. You don’t have to give something away for nothing though. For example, you can get someone to sign up for your newsletter in order to receive a free whitepaper. Your freebie doesn’t have to be something extraordinary, but the more special your freebie is, the more it will entice people.
- Search Engine Optimisation
The best way to increase your website’s traffic is to make sure your content ranks well in Google. Think about your users and what they are likely to search for. Then make sure that your website pages are tailored to these search terms.
There are a number of tactics that can be employed to increase traffic to your website. Whether you’re interested in link building, PPC, online advertising or social media marketing, WSI OMS can help. Contact us for more information today.
by Marelise da Silva | Feb 22, 2018 | Content Marketing
As digital marketers, we know how important it is to plan a content marketing strategy well in advance. While content calendars can help you stick to your blogging schedule and capitalise on seasonal promotions, it doesn’t help you to benefit from the top trending content on the internet.
When a topical subject goes viral or when a controversial issue flairs up in your industry, you have the potential to get hundreds of thousands of eyes on your brand – if you have timely content of your own to share. So how do you go about finding what’s trending before it goes mainstream? Here are a few tips and pointers:
- Know Where Your Audience Spends Their Time Online
Does your target audience spend their time on Reddit forums, in certain LinkedIn Groups, on Imgur or on Twitter? Many times, trending topics will be front and centre on these platforms before a journalist picks it up and publishes something about the topic. Make it a part of your routine to check out the top news items and discussions each day.
You may find that sometimes it is better to keep quiet, other times you might want to share a comment on a relevant LinkedIn Group, and other times you may want to craft your own blog, opinion piece or YouTube video. Staying on top of the trending needs gives you the ability to act quickly when you need to.
Few business owners (or even marketers) have time to check out every social media platform or online forum every day. Use a social media monitoring tool like TweetDeck or RiteTag to notify you about trending topics. You can also use Google Trends for this purpose.
Need help with your content marketing or social media marketing strategy? Then contact WSI OMS today.
by Marianna Muscat | Feb 20, 2018 | Content Marketing
Website content is a great way to drive traffic to your site and it forms an important part of any search engine optimisation strategy. One of the main goals of any content strategy, however, is to boost the engagement on your website.
Engaging content starts with writing helpful, meaningful and educational content. But, it doesn’t stop there. Here are a few things you can do to boost your content’s engagement on your website:
- Internal Links to Make Your Content ‘Sticky’
As you start writing blog posts, you will be able to refer to previous blog posts or link to other pages to expand on a topic. Include hyperlinks to encourage people to click around and read more on different pages.
Consider how popular Buzzfeed’s quizzes and Twitter polls have become over the past few years. People are compelled to complete quizzes and fill in polls to see the results – this is a great way to boost the engagement on your website. If you have a WordPress website, then you can use the Pro Quiz plugin to easily create fun and interactive quizzes.
- Encourage Feedback and Post Comments
If your readers can post comments and questions on your articles, then they will be more inclined to start connecting with your brand on a more meaningful level. Many times, regular commenters also start forming a community, which can go a long way in boosting brand loyalty as well as engagement.
Do you need help with your content marketing, community management or search engine optimisation strategies? Then contact WSI OMS today.
