Gone are the days where a one-page website could be found at the top of Google’s search results. Search engine optimisation is a key part of any digital marketing campaign. Whether you’re a consulting firm or selling products online, you need to make sure that your potential clients find you on the internet.
In order to be deemed “relevant” by the major search engines such as Google, Yahoo!, and Bing, you need to optimize your website and content. While some marketers will tell you that SEO is a type of “Google manipulation” – this is actually far from the truth. It’s all about keyword research, keyword placement and, most importantly, making sure you have high quality, engaging content on your website.
There are different strategies that work well for different companies. These are a few of the main search engine optimisation services we offer:
- Local search: This is a very important part of SEO. Think about how you search for things online – do you type in “Plumber” or do you say “Plumber Johannesburg”. Your online presence needs to be optimised to rank well for specific keywords and locations. Find out more about local search.
- Paid search: Pay-per-click (PPC) is one of the quickest ways to drive traffic to your website. If you’re looking for immediate results, paid search advertising might be for you. Find out how we can help you with paid search advertising.
- Search engine optimization: SEO is an ongoing process – it’s always evolving and changing to make sure your website ranks well for keywords relating to your business. Find out how we can help you with search engine optimization.
Need help with your SEO strategy? Contact us to find out more about our search engine optimisation services today!
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