by Marianna Muscat | Jul 15, 2019 | Digital Media Marketing
Today’s buyers are much more discerning about the brands they buy from. They want to know that the companies they support don’t harm the environment, that they are invested in social upliftment and that they treat employees and clients well.
When it comes to your company’s marketing activities, how often do you take a step back and consider your impact on the planet? Whether you are manufacturing clothes or planting trees, your marketing methods and channels need to have as little effect as possible on Earth’s natural resources. Here are a few reasons why digital marketing is eco-friendly marketing:
From flyers and banners to booklets, calendars and magazines, a lot of traditional marketing methods focused on printing. Not only does this require trees to be chopped down for paper, but you also need ink to print onto the paper and then you need to distribute the materials.
Digital marketing, however, rarely includes any type of printing. Communication is disseminated online without leaving a paper trail that will eventually land up on a landfill.
Many times, transporting marketing materials from point A to point B requires a car, truck or plane. These carbon emissions can be added to the carbon footprint of your marketing campaign. With digital marketing, there isn’t any transport involved, which will make your brand greener than your competitors’ who need vehicles to transport their materials.
Besides the fact that digital marketing is inherently greener than traditional marketing, it also has more reach, it can be more targeted and the results are much easier to measure. Contact WSI OMS for help with your paid online advertising or digital marketing strategies today.
by Marianna Muscat | Jul 12, 2019 | Copywriting
When you first start out copywriting, you are full of energy and excitement. You are happy that things are moving in the right direction – no surprise there – and you are being paid crazy well for the tasks you are handling. However, after 10 years of having been involved in content writing and marketing, things may begin to take a turn for the worst. Perhaps, it doesn’t feel as exciting as it used to be. And, you may begin to wonder what is wrong with you. Not that your brain has stopped working, but because you haven’t learned the ways you can reignite your writing skills. When things seem to be getting a little old, you need to know what to do so that you freshen up your copywriting skills.
Avoid Doing Tasks you Don’t Love
A sound way to stay fresh in copywriting is to stop doing what you don’t love. If for example, you have been doing brochure content and soon you begin to feel stale, resign from those and look for something new. It’s often said that a change is as good as a holiday, and that applies pretty well to copywriting. If you don’t love something, dump it. However, it may not be so easy to quit that job you have been doing because of the knowledge that there are bills to pay. So, start looking for a different kind of content to write well in advance; you can probably do press releases, editorial copy, video content and the like. It will help you to reignite your skills and remain more productive.
Remain Engaged with Change
You will need to ride the waves of change if you want to stay fresh in content writing. It could be that you are doing web content, and you can move to SEO content, then to blogs, then to online video content and so forth. You just want to keep on changing the content. The choices are many, and after every few years, we are having different kinds of content sprouting up. When you remain engaged with the changes, you will never be bored with your copywriting job. And if you are not bored, it means you (and your skill) will remain fresh.
Fight Fun Battles
Copywriting isn’t a hard-charging game or the in-your-face broadcasting challenge. You need to look through the lens and know that things change with time. It is a well-established fact that in the beginning, copywriting was a copy and paste thing, until search engines like Google began hitting hard on website owners that used plagiarised content. Today, content creation involves conversational copywriting, and you have to stop the old-school, unwelcome thinking about copywriting. Soon, you will experience a different approach to content creation and marketing. You need to fight those fun battles so that you stay afloat.
Check and Filter What’s Hot in Copywriting
Many copywriters think that what is being touted as hot is actually what is trending in copywriting. However, you may find that 90 percent of that perceived “hot” gossip or trend isn’t actually hot. It’s just the noise out there. Many of the “new” content creation and marketing techniques you hear about are little more than the old-fashioned techniques with a fresh coat of paint. You need to be picky and choose wisely. Invest in the kind of content you love doing and keep away from those content writing coaching programs and other “hot” things in copywriting that will only waste your time and emotional energy.
You need to love your craft if you want to stay fresh. Get yourself out of the crappy writing, and start to love what you do. Having great content makes you feel like being in a theatre. It inspires you to be even better in copywriting. When you follow these few tricks, you will remain fresh, focused and a better writer throughout your copywriting career.
If you need content for your business, contact WSI OMS now! We have quality copywriters to craft your content!
by Marianna Muscat | Jul 9, 2019 | SEO
Do you want to improve the Search Engine Optimization of your small business’ website? Then follow these five tips:
When people work with small businesses, they hope to receive a series of personalised services. Great content helps achieve this desire. Create content that is optimised for keywords that you are targeting to help drive traffic to your website.
Google penalises websites that aren’t optimised for mobile users. If you have a website, make sure that the content displays dynamically across different devices to increase your chances of ranking well in Google and to ensure you give your website visitors a seamless experience.
If your website is too slow, customers will look to your competitors for answers. Not only will you frustrate potential clients, but Google may penalise you if your site is too slow.
While including keywords in your headings and content is a great place to start, be sure to include keywords in the alt-text of your images, meta descriptions and links as well.
Create high-quality links by doing guest posts on popular websites in your industry linking back to your site. Also, make sure that your internal website pages are linked to one another to improve the ‘stickiness’ of your website.
These are only some of the ways that you can improve the SEO of your small business’ website. For digital marketing services and advice, contact WSI OMS today.
by Marianna Muscat | Jul 1, 2019 | Facebook, Social Media Marketing
Social media is crucial when leveraging its benefits for digital marketing strategy. Sometimes, it’s easy to forget the fact that so many people are spending their time on social media networks like Facebook. On average, there’s an estimate of 2,7 billion Facebook users around the world. Given those statistics, we wanted to help you by focusing on how to use their adverts to your benefit.
Social media marketing not only includes written content and videos, but also ads. Facebook ads help you to reach your targeted audience as well as to improve engagement. To create effective ads there are a few things to consider.
How to Improve Digital Marketing with Facebook Ads:
Optimising your ads is a pivotal part of marketing so that viewers can find it. It is thus an important starting point especially for creating reach. Optimising adverts for mobile and computer use will play a role in how many people actually see your ad.
Your brand is the heart and soul of your business, and how well it does depends on the marketing strategies. As a part of your strategy to get your viewers to know your brand better, you’ll need to market it with every opportunity you get. You can market your brand through your Facebook ad.
CTAs or simply known as “Call To Action” words is naturally an important method of persuasion. It is especially good to use if you want your audience to feel convinced that they really need to get in touch or sign up for a free newsletter. Make sure that your ad includes this vital element.
When creating a Facebook ad, it’s best to keep the language simple to encourage proper understanding. This will make it easier for your viewers to see your ad. It will also help viewers to know what you have to offer and how this item or service will benefit them.
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Talk About a Discount (How the Viewer Can Save)
People appreciate being privy to the price of an item, so if you’re selling something, tell them what they’ll get as a discount. Discounts usually encourage potential customers to buy, and thus they almost always increase sales.
Do you need help with your digital marketing? Call WSI OMS today!
by Marianna Muscat | Jun 25, 2019 | Social Media Marketing
Want to up your Facebook advertising game? Here are four strategies that you should be using:
Messenger Ads
A lot of marketers are taking advantage of Facebook’s messenger ads, but not to the full advantage that they can be used. Something to consider if you have a messenger bot on your website is to use a tool like Mobile Monkey, Chat Fuel or ManyChat to broadcast messages to them. You can also collect their information such as email addresses so that you are able to communicate with them via email as well.
Story Ads
Facebook stories are still new when compared to how long Instagram has been giving users the ability to share real-time stories, which means the costs are relatively low. There is a low cost to produce because people expect Facebook stories to be shot natively using a cell phone. If a video is too well-produced, it may look like an advertisement and lead people to scroll past it. Stories are underutilised by marketers, so take advantage of this tool.
Remarketing Videos
If someone visits a services page on your website and doesn’t fill out a form, you can retarget them. Retargeting a person is much cheaper than trying to get a new lead, so don’t forget to follow up on people who had the intent to visit a page but didn’t complete the desired action.
Competitors’ Info and Ads
Visit your competitors’ Facebook page. On the left-hand side, you will be able to click on “Info and Ads” to see the advertisements that they are running. If they run the same ad each month, then they either aren’t paying close attention to their Facebook marketing campaign or they are doing very well with that ad. Competitor pages are a great place to source ideas, so be sure you check these out often.
Need help with your social media marketing strategy? Then content WSI OMS today.
