by Francois Muscat | Aug 19, 2020 | LinkedIn, Social Media Marketing
LinkedIn has become one of the most widely used social media and networking sites for professionals, boasting a group of 590 million of influential, affluent, educated people. A glance at some of the demographics will prove that content marketing on LinkedIn is less about pouts and poses, and more about building valuable connections:
- LinkedIn is most popular with users aged 46-55 years old. (The average age of a Fortune 500 CEO is 58 years old.)
- LinkedIn is ideal for targeting high-paying customers as it is home to Fortune 500 executives, CEOs, founders of major companies, and more.
LinkedIn Tools to Dazzle Your Audience
There are tools built into LinkedIn which assist in boosting your ROI. Available for all LinkedIn advertising products, such as LinkedIn Sponsored Content and LinkedIn Sponsored InMail, LinkedIn Matched Audience zeroes in on users who are most likely to boost revenue. The three targeting options are:
1. Website Retargeting
LinkedIn members who have already visited your website must already be somewhat interested, right? Define them by which pages they visited, and then use this tool to easily target different audiences with relevant ads.
2. Account Targeting
Tap into the network of LinkedIn’s 19 million Company Pages to find target accounts, segment your list with filters for Company industry or company size, and then market to the appropriate decision-makers and influencers within them.
3. Contact Targeting
Rather than duplicating your efforts, connect your contact management platform (Marketo, Oracle Eloqua, or Acxiom/LiveRamp) to LinkedIn’s contact targeting. Seamlessly create a customised audience by securely integrating the two.
Award-Winning Solutions
Leveraging LinkedIn for business purposes is easy once you have a compelling profile and bullet-proof strategy. For more information on how WSI can help you, contact us today.
by Francois Muscat | Aug 5, 2020 | Social Media Marketing
Social media is a powerful tool to drive traffic to your website. Here are tips on how you can harness social media to get people from social media platforms to your site:
Complete your social media profiles
Before you do any posting on Facebook and Twitter, make sure you have filled in your bio, company page, or About section correctly. This is where many people will first become acquainted with your brand, so you need to ensure that you make a good impression. Also, don’t forget to add a link to your website. As people read about you for the first time, they can click back to your website and get more information. Whether or not this person turns into a customer, they automatically one more visitor to your hit count.
Draw attention to great content on your blog
You may have a great blog with informative, entertaining and topical content, but it’s no good if nobody reads it. You can’t expect to maximise visits to your blog through SEO alone. Social media is the most essential and most effective way to draw eyes to your blog.
Make your content easy to share
Now that you’ve attracted readers from social media, let them help you reach even more new audience members by embedding a social sharing tool on your pages. This allows them to easily pass your content on with a single click.
Study your audience to find the best times to post content
It’s no good posting great content when your target audience isn’t even on social media. Find out the peak time of your audience – the time when they are most active – and schedule your posts to go out during those times. This requires a little trial and error and guesswork at first, but you will soon be able to see when your audience is most active. You can make use of free tools such as Followerwonk to help you with this research.
Make your content visual
People would much rather watch a video or quickly scan a GIF or meme than read a lengthy article. So, make sure you hold their attention by posting visually oriented content. It doesn’t have to be only pictures, but it’s best to cut back on the text and add in more visuals. Even if you do post links to articles and blogs, make sure they have a picture to attract attention.
WSI OMS is a proud member of the global WSI digital marketing family and has helped businesses like yours with digital marketing campaigns. Our services include PPC advertising, mobile marketing and SEO optimisation. Contact us to find out why we’re one of the top local social media agencies, and how we can help you build your brand.
by Francois Muscat | Aug 4, 2020 | SEO
Choosing the right keywords is an important part of SEO marketing, but don’t forget to optimise your pages for Google with well written meta descriptions. The 150 character limit can be challenging to get used to, but it is used to convince audiences to click on your search result. The more clicks you get from those search results, the better your click-through-rate (CTR) will be. If you’re looking to improve your meta descriptions, follow this step-by-step guide.
How to improve your meta descriptions and boost your SEO marketing
Keep the tone simple and conversational
The tone of the description must be straightforward and conversation while still being in line with your brand voice. This may seem like a delicate balancing act, but there’s no need to overthink it. The important thing is to encapsulate the essence of the page content in a simple and attractive way.
Don’t forget about your primary keyword
This is a fun challenge for a copywriter: to include the primary keyword and a natural way that makes sense to the description. It’s vital to include the keyword in your description, as well as your meta title.
Include a call to action
Finish off your description with a tangible call to action for the reader. “Find out more…” or “Learn more here,” for example. A basic description of the content might be enough to attract a click but often, readers need that definite nudge.
Use active voice
Passive voice has its place, but it should be a no-no in most marketing writing, especially in a meta-description, which is meant to be short, sharp and direct. So always stick to active voice.
Provide an accurate description of the content
Don’t try to trick the reader into clicking with a description that doesn’t actually fit the content. Let your description be an accurate reflection of your page’s content.
Keep it as short and start with primary keywords
Although the maximum length for meta descriptions is 150 characters, only the first 120 characters usually get displayed in the search results. This means you need to be sure to get your main message across before that cut-off.
Write a meta description for each page
Don’t copy and paste one meta description across various pages. Each and every one of your pages must have its own meta description.
As a leading digital marketing agency, WSI OMS specialises in providing you with effective social media marketing, pay-per-click advertising, mobile content marketing, and SEO marketing. If you need help with your SEO marketing strategy or any other digital marketing activities, contact us for more information.
by Francois Muscat | Jul 28, 2020 | LinkedIn, Social Media Marketing
As a group owner or manager, you can build a community where like-minded professionals with similar interests and goals can connect, learn, and grow. LinkedIn released a series of guides and notes on how to maximise groups engagement. Have a look at these strategies for building the foundation of a dynamic and lively community.
Digital marketing: Checklist of key components to set your network up for success
Build a team
Assign and share duties with other administrators who can help manage membership, implement group policies, and facilitate new discussions.
- Who can assist with group management?
- What will their obligations and duties be?
- How will you uphold correspondence and accountability?
Define the culture and guidelines
Specify a clear and compelling objective in the group description and establish guidelines for how the group will operate and how regulations will be implemented.
- What is the aim of the group?
- Who should join?
- What are the requirements for membership validation?
- How should members use the group?
- What are the rules and regulations for discussions?
- How will the rules be upheld?
Develop a conversation strategy
- What topics are participants interested in discussing?
- How often will your team post and/or comment in the group?
- What daily, weekly, or monthly themes will be relevant to your group?
- How will you ensure that individuals feel welcome?
- Are there members with whom you can collaborate as community leaders?
- How will you reward active participants?
Finalise the details
- Confirm that your group name is specific and concise
- Upload a clear and relevant logo
- Complete the group description and rules
- Share your first post to set the tone of the community
Visit your LinkedIn Groups today: www.linkedin.com/groups. Once your group is up and running, you will need to consider techniques to evoke participation and conversations. Click here for suggestions on getting your members more involved.
Need help with your digital marketing and social media? Then contact WSI OMS today.
by Francois Muscat | Jul 27, 2020 | Articles
Email marketing is an opportunity to form a virtual relationship with your existing and potential customers. Promotional emails can take many forms, such as weekly newsletters, customer retention emails and sales promotion emails. Ultimately, the aim of promotional emails and the email marketing strategy is to convert email recipients to customers and create revenue. But why are promotional emails important in marketing?
1. Email marketing is cost-effective
Emails are an efficient, cost-effective inbound marketing tool. They generally have a high return on investment (ROI) and are a great digital marketing tool for small businesses as they are relatively inexpensive to start and maintain.
2. You can reach more mobile customers with email marketing
Most everyone has a mobile phone today, and many consumers read their emails on smartphones or tablets. This makes email marketing an effective way to reach customers anywhere in the world.
3. Email marketing can be automated
Email marketing lends well to automation, and this improves the relevancy and timeliness of email marketing campaigns. A digital marketing agency can assist by identifying triggers and workflows that automatically send messages to customers when they take a certain action.
4. Email marketing content is easily personalised
Personalisation is becoming important to customers, and they like content that feels more personal and tailored to their needs and preferences. Even something as simple as using a customer’s name in the subject line can result in higher clickthrough rates.
5. It is easy to make email marketing interactive
Customers love interactive content such as videos, graphics, music, or other multimedia. Including interactive content in the body of an email keeps consumers engaged, with a greater likelihood of them clicking on a link to access your business website.
6. Email marketing results are easy to measure
Email marketing analytics allows you to see which users opened an email, if they clicked on any links or took a desired action. It also allows you to see how many people unsubscribed, allowing you to adjust your email marketing strategy.
WSI OMS is a digital marketing agency with specialist knowledge of the South African market. Contact us today for more information on growing the email marketing of your business.
