Are you considering adding a blog to your organisation’s website, but wary that is sounds too much like “bog”? Then read on to discover how essential a blog webpage as a means to share your content marketing.
What is a blog anyway?
The dictionary defines a blog as a noun referring to “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” If that brings to your mind a fashionista strutting her stuff or an intrepid traveller on an adventure, you are on the right track. In the business of marketing, though, a blog is a simple and easy-to-use way to connect and share current information with customers.
- Communication
It gives your company a voice, and inspires two-way communication with customers, prospects and industry peers. By encouraging interaction, comments and feedback; and by using analytics to monitor click-throughs, popular topics, and so on, you will gain invaluable insight into your readers.
Being authentic and letting your brand’s personality shine communicates with customers that you are a reliable resource for information on your industry. Then they will come to you with their wallets open.
- Marketing
Think of your blog as the core of all of your content marketing efforts. Facebook, Twitter, LinkedIn, email newsletters, e-books, etc. all feed off it. Creating a blogging schedule and sticking to it keeps you focused on your content marketing strategy
Each post becomes a tangible, valuable tool with which to build brand awareness and promote your expertise, products and services. Discussing new offerings, current news topics and industry trends, and company initiatives sets you up as a subject expert. Journalists often interview bloggers as industry experts. This free PR and press makes blogs cost-effective marketing investments.
- Search Engine Optimisation
Search engines are fuelled by valuable content and will up your SEO rankings as a reward.
Blogging requires inspiration. By seeking out ideas all around you, newsworthy topics, and trends in your industry, you will keep your keywords relevant, but also ahead of the curve.
Instead of bombarding your audience with adverts, maybe it’s time to look towards sharing valuable content marketing via a blog. For assistance on this topic and more, get in touch with leading global Internet marketing franchise.