Digital marketing is forever changing – that’s the name of the game. If you are to keep your business at the top with the best of them, it is up to you to keep up with the trends! In an effort to make this a bit easier for you, here’s our take on what to expect from the digital marketing world in 2019:
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Artificial Intelligence
Artificial intelligence definitely isn’t new, but it is set to continue dominating the realm of digital marketing for the foreseeable future. If your business has yet to embrace it, now would be a great time to do so.
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Evergreen Content
Content marketing takes up a lot of time and effort. The results are worthwhile, there’s no doubt. But the latest trend is to focus more on the creation of evergreen content, rather than content that needs to be constantly updated. You can do this by focusing more on tutorials, how-to’s, etc. that will never get old or become irrelevant.
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Voice Search
According to research, people are going to start using voice search a lot more frequently. A third of all Google searches are now voice searches. This calls for a change in the way we write our content. Voice searches tend to be longer and more in-depth than regular searches. So, long tail keywords, questions and phrases are becoming more common. Account for this when creating content, and you are sure to see an improvement in your SEO rankings.
Do you need assistance when it comes to perfecting your digital marketing strategy for 2019 and beyond? Then you need WSI OMS. Contact us now for more information about social media marketing, search engine optimisation, website design, link building and more.