What is the main goal behind creating a content marketing strategy if not to generate more leads and conversions for your business? In an effort to help boost your online marketing efforts, here is some advice for successfully creating content that is guaranteed to result in a higher number of conversions for your brand.
Keep Your Headlines Intriguing
You need to find a way in which to draw people to your content – and a great headline will be sure to do exactly that. According to a recent study conducted by Outbrain and HubSpot:
- The longer the headline, the higher the click-through rate.
- When creating a list-based post, keep in mind that lists with an odd number in the headline generated a 20% higher click-through rate than those with an even number.
- Headlines that end in a question mark have a higher click-through rate than those that end in a full stop or exclamation mark.
Focus on Your Intro
Once you have convinced people to click-through to your content, you need to give them a reason to continue reading. One way in which to do this is with a short, snappy introduction. Include fast facts, questions, and remember to keep all sentences short and to the point.
Use Original Graphics
Content that has both a text and visual aspect is known to lead to more conversions. Just remember to keep all visuals original. Stock photos really won’t do you any favours. You could also add more than just a few basic images – how about some graphs, charts and / or gifs?
If you’re searching for a content marketing partner that can help to boost your digital marketing strategy and drive higher profits, WSI OMS is here to assist. Contact us today to learn more about our broad range of services.