Fraud Alert: Beware of Scammers Using WSIOMS’ Name

We have been made aware that scammers are impersonating WSIOMS Digital Marketing, falsely claiming to offer freelance work and requesting personal banking information. These fraudulent messages are being sent via WhatsApp by someone pretending to be “Enzokuhle or Omphilr, the HR Assistant at WSIOMS.”

⚠️ Please be advised:
✅ WSIOMS does not offer freelance work.
✅ We will never contact anyone via WhatsApp for job opportunities or payment details.
✅ If you receive such messages, do not engage—delete them immediately.

We take this matter seriously and are working to stop these fraudulent activities. If you suspect you have been contacted by a scammer using our name, please delete the message and report it.

Stay vigilant and thank you for your support.

Content Marketing: Reasons Why You Should Do a Regular Content Audit

by | Mar 14, 2018 | Content Marketing

Content marketing

Whether you have plans to repurpose your content, or you simply wish to re-evaluate your approach to content marketing, performing regular content audits is an essential part of any successful digital marketing strategy. Here are a few ways in which regular content audits can help to improve your business and your online marketing efforts in general.

  • Enhance Your Website’s SEO 

If you would like to see a positive change when it comes to your SEO rankings, a content audit is always a great idea. This is because an audit will help you to:

  • Identify those web pages with high SEO potential,
  • Update these web pages according to the latest SEO best practice guidelines,
  • identify content that hasn’t performed very well from an SEO perspective,
  • Remove or change the content,
  • you will also have an opportunity to evaluate internal linking, and
  • Lastly, add more useful links to your content as you see fit.

  • Enhance Audience Engagement 

The whole point of content marketing is to encourage engagement from your target market. So, by performing a content audit, you will be able to maximise the engagement potential of each and every piece that you have published on your website. It will also provide you with insight into the topics and types of content that generate the best response from followers, thus enabling you to continue creating the right types of content in this regard.

  • Enhance Your Website’s Conversion Rate 

The most successful content marketing efforts will lead to more people actually buying what you’re selling. By conducting a content audit, you’ll be able to discover the following:

  • which pages on your website offer up the best user experience,
  • which pages on your website have generated the most leads for your business, and
  • It will also allow you to identify the most important pieces of content for each stage of the buyer’s journey.

If you need assistance when it comes to mastering the art of the content audit, and content marketing in general, the WSI OMS team is here to lend a hand. Contact us today to learn more.