by Francois Muscat | Mar 5, 2018 | Social Media Marketing
Social media is designed to suck us in and it’s designed to occupy a lot of our time. If you are tasked with managing multiple social media accounts, then it’s highly recommended that you use a scheduling tool such as Buffer or Hootsuite so that you can stay on top of everything.
These social media tools enable you to pre-schedule your content to multiple platforms at the same time. This way, you can plan what content you want to post in advance. It also allows you to use social media more strategically.
While these tools will help you to efficiently post your content, it doesn’t always help you to proactively engage with people on each of the networks. We generally recommend that you check the various platforms at intervals that make sense for you. If you have a high engagement rate on Facebook, for example, then it’s good to log in and to reply to comments and queries at least once or twice a day. If your engagement rate isn’t that high on Instagram or LinkedIn, for example, then you can check these sites once per day.
Another way to efficiently manage multiple social media accounts is to set up keyword alerts. These alerts can be related to your brand, products or the industry that your clients are in. This way, you can stay on top of trends and news in the industry without having to keep your eyes glued on social media all day long.
Many times, a social media marketing strategy will include online community managers. If you need help with your social media strategy or need to employ skilled community managers, then get in touch with WSI OMS today.
by Francois Muscat | Feb 21, 2018 | Facebook, Social Media Marketing
The way that people communicate continues to change and evolve. Consider how you communicate with different people. Perhaps you Skype with your spouse, use WhatsApp and Telegram to chat with friends, use Lync to keep in touch with work buddies and an SMS to touch base with your parents.
Whatever messaging platform you use, each one has their own ‘rules of engagement’:
- They each have their own expected response time,
- They aren’t overused, and
- People don’t demand attention on them.
These are exactly the types of intricacies and dynamics that marketers need to keep in mind when they start to incorporate Facebook Messenger into their marketing strategies.
Twilio posted an intriguing infographic that stated that 66% of consumers would prefer to be reached by brands (or reach a brand) via a messaging app. Some other interesting statistics from the infographic include:
- More than 8 out of 10 (85%) of consumers not only want to be able to receive information but also reply to businesses or engage in a conversation.
- 77% of consumers keep notifications on for messaging apps.
- Half of the consumers prefer using native SMS (including iMessage and Android) to message businesses.
- Messaging is 3 to 8 times more preferred than face-to-face communications across all generations.
- Millennials choose messaging over email to talk to businesses.
According to TechCrunch, Facebook Messenger is used by 17% of the world’s population monthly and Sprout’s research shows that 31% of US app time is spent on Facebook and messaging apps. Facebook Messenger also has an unheard-of open rate of up to 90%, which means that more marketers and companies need to start dedicating their time and budget to this platform.
by Marelise da Silva | Jan 4, 2018 | Social Media Marketing, Twitter
With so many tools at one’s disposal when it comes to social media marketing, the platforms themselves need to be constantly evolving to live up to users’ expectations and desire for new, exciting features. Luckily, Twitter very rarely disappoints when it comes to this! The brains behind the operation have recently announced that we can look forward to a brand-new feature. Learn all about it below:
Up until now, if a user wanted to ‘bookmark’ a certain tweet to revisit at a later stage, he or she had the following options:
- Direct Message the tweet to themselves,
- like the tweet, and/or
- retweet it.
According to experts, there has been a massive demand for a new bookmark feature that takes the effort out of saving those favourite tweets. The good news is that the professionals at Twitter have taken heed and will soon be releasing the “Save for Later” Twitter bookmarking tool, making it easy for users to keep their favourite tweets in a handy, easily accessible archive.
Twitter Associate Product Manager, Jesar Shah, has said that the team is actively working on the prototype of the feature (they have even released a video detailing how it may work). She also hinted that, because the most demand for such a feature came from Twitter users in Japan, that it may be released there first. No doubt that the feature will make Twitter more appealing to users, as well as to social media marketing professionals, far and wide!
Looking for assistance with your online social media marketing and digital marketing efforts? Look no further than the online marketing and SEO experts at WSI OMS. Contact us today to find out how we can help you!
by Francois Muscat | Jan 3, 2018 | Facebook, Social Media Marketing
Over the past few years, Facebook has consistently surprised its users with exciting new features and quirks. And it certainly didn’t disappoint this time around either! It has just added a multitude of hidden Easter eggs that you can unlock by typing in special words on the platform.
Basically, when you add certain words into your status or comments, colourful animations pop up, making the whole Facebook experience that much more entertaining.
So, you’re keen to see for yourself? According to social media marketing experts, some of the special words include “xoxo”, “congratulations”, “rad,” “bff,” “lmao,” and “thank you so much.” If the same experts are to be believed, Facebook doesn’t plan on stopping there. There are sure to be plenty more to come because of the social media platform’s quest to continue to spice up its users’ news feeds.
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Other Updates
- Other new Facebook updates include animated Facebook reactions. When a user clicks on a notification of a reaction to one of their posts, they will be navigated back to it, and all the person’s friends’ reactions will animate, flooding the screen.
Along with this, Facebook has also notified the world of its intention to develop and release an array of newly animated emojis. In short, animation and social media marketing are huge right now! Perhaps it’s time for business owners to start thinking about how they can capitalise on this trend when it comes to their own social media marketing efforts?
Looking for assistance in terms of growing and maintaining your social media following or boosting your online marketing strategy? Digital marketing experts at WSI OMS are here to help. Contact us today to learn all about our broad range of services.
by Marianna Muscat | Jan 2, 2018 | Social Media Marketing
Do you want to brush up on your social media marketing know-how? If so, here is a list of courses that you should consider signing up for:
This course will teach you the basics when it comes to making a success of your social media marketing efforts. It will guide you on the following:
- How to navigate the social media landscape,
- How to advertise on social media,
- How to consolidate a social media marketing strategy and more.
It costs just R12 900 and spans across a period of 8 weeks.
These courses are offered by Facebook itself and are completely free. You can select a course according to what it is that you wish to achieve with your social media marketing strategy. From generating leads to finding creative inspiration, the options and opportunities for growth are endless. Plus, what better way to learn how to excel at social media marketing than by learning from the social platforms themselves?
Worth a whopping R2 000, you can sign up for this course now for just R150! It will teach you how to increase your Instagram following to 10 000 people step-by-step. Along with this, it will also focus on teaching you how to convert your new Instagram followers into long-term loyal paying customers who love your business and can’t stop talking about it. After all, word of mouth is still key to ensuring business growth and longevity.
Do you want to enlist the assistance of a professional digital marketing agency to further boost your social media marketing efforts? If so, it’s time to get in touch with the WSI OMS team. We look forward to helping you reach your goals one epic post at a time!
by Marelise da Silva | Dec 21, 2017 | Social Media Marketing
Social media marketing may seem incredibly straightforward. It’s all about posting and interacting with your customers, right? Indeed! While the process itself is quite simple, there are many ways that one can go about it. The question is, is your approach to social media marketing leading to a decline in customer trust and loyalty? Here are a few social media marketing mistakes that could be causing harm to your online reputation:
As convenient as it may be to use stock images when posting on social media, it doesn’t do you any favours. Stock images are generic and boring, thus making it practically impossible for your audience to relate to your content. Take original photos – even if you cannot afford to hire a professional photographer and they aren’t 100% perfect, they are sure to generate more attention and make it easier to build relationships with your customer base in the long run!
Using too many hashtags is not only annoying, it can also take away from the message that you are trying to communicate. One or two per post will more than suffice.
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Not Double Checking Your Grammar
Poor spelling and grammar are enough to turn someone off a brand in an instant. It shows sloppiness, carelessness and definitely doesn’t do much for customer trust – at the worst, it can leave them in doubt of the level of quality of the products or services that you can provide!
Do you need help to perfect your approach to social media marketing or online marketing in general? WSI OMS is the company to contact. As a leading digital marketing agency, we have you covered with our broad range of services. Give us a call today to learn more about what we can offer your business.
