by Marelise da Silva | Apr 11, 2018 | Social Media Marketing
YouTube launched a Community tab about a year ago. But, many people still aren’t making use of this functionality. The Community tab was launched in response to Google Plus, which has ultimately failed.
Facebook is adding more and more video to their platform, so another reason why YouTube launched the Community Tab is to take on Facebook as a social platform. The Community Tab allows you to add text, animated gifs and images. You can also let your community know when you will be streaming live on this tab.
The Community tab is very similar to Facebook in a sense. It’s a place where people comment on each other’s content, share information and short status updates as well as longer posts. It allows you to build your community on YouTube itself. So, as people subscribe to your channel, you can get them into your community group to see what type of other content you are posting and connect with other members of the community. Besides being able to enable notifications and add content on your Community Tab, you will also be able to moderate comments.
Because YouTube is ever-changing, we will probably see more changes to this in the future as people begin to use it and build their communities on this network. As digital marketers, we know that not every company needs to invest this heavily in YouTube, but it is relevant for some companies who have gained a following on YouTube. If you need help with your video marketing strategy, social media marketing strategy or digital strategy, then contact WSI OMS today.
by Marianna Muscat | Apr 10, 2018 | Social Media Marketing
Want to learn how to make money from your YouTube channel? Then this blog post is for you. Whether you have 100 or 100 000 subscribers on your channel, you would obviously like to be rewarded. Here are a few ways that you can turn your YouTube channel into an income generating machine:
- Super Chat
YouTube brought in this feature a while ago and it is quickly gaining momentum. Super Chat is where people can buy a chat on your live stream so that their chat is pinned at the top of your video for other people to see. This is only available in certain countries at the moment but it will be rolled out globally in the future.
- Product Reviews And Affiliate Sales
This is where you would review a product and have a link to the product in your video or your video’s description. You would then get a commission for the sale based on clicks or conversions from your YouTube video. This is particularly popular in the electronics niche. If reviewing products is your thing, then this should definitely be added to your channel so that you can get additional revenue from other websites.
- Brand Deals And Influencer Marketing
This is relevant to bigger YouTube channels as well as smaller channels in very focused niches. The more focused you are in a particular niche, the more attractive you will be for specific brands. Famebit.com and Socialbluebook.com allow you to see what’s available and approach brands with a proposal.
Need help with your YouTube marketing strategy? Then contact WSI OMS today.
by Francois Muscat | Apr 5, 2018 | Facebook, Social Media Marketing
Have you started creating Facebook ad campaigns? When you set up a Facebook campaign, you will see that you can also create ‘Conversions’, which helps you to get people to take valuable actions on your website or app. You can use the Facebook pixel or app events to track and measure conversions.
If you want to track goals such as adding payment info or making a purchase, then you can start by filling in the ‘Conversions’ section of your Facebook campaign. With your campaign goal, you can specify the action you most want people to take. Facebook will then measure and reflect this in your reporting results.
When you click on the drop-down menu under ‘Campaign Goal’, you will see the following list:
- Leads
- Registrations
- Custom conversions
- None of the above apply
If you click on ‘None of the above apply’, then a new list will appear so that you can select a custom conversion event from your page, such as tutorial views or registrations for an event that you have created on your page.
When this has been set up, you will be able to view the campaign goals in your Facebook campaign reporting. Not only will Facebook show you how many people completed the specified action, but it will also show you the cost per result (in other words, what your ad spend was to achieve conversions).
Do you need help with your Facebook marketing or other social media marketing campaigns? Then contact WSI OMS today.
by Francois Muscat | Apr 4, 2018 | Social Media Marketing
The internet is part of our daily lives. We connect with friends, search for information, read the news and use it for work.
The public do not usually trust CEOs. They trust their peers, the media and their friends. Many times, people don’t even see CEOs as a credible spokesperson for a company. To overcome this, the modern CEOs must:
- Share their stories in personal ways,
- Be accessible to their employees, and
- Even be accessible to the public (to an extent).
Audiences want CEOs to be able to connect and build trust. Social media channels can help CEOs connect with people, but a shocking amount of CEOs have no social media presence. While LinkedIn is the B2B social media platform, a CEO should be actively using other relevant channels such as Twitter, Facebook and even Snapchat and Instagram, for example.
Social media represents a cultural shift, not just a technological one. It’s now a necessity for CEOs to be on social media to connect with their audience.
Here are a few things that CEO’s can do if they want to start being more active on social media:
- Share your company’s content:
If your business is creating blog posts, case studies or white papers, then you can share this content on social media.
- Write LinkedIn Pulse blogs:
LinkedIn’s publishing platform is a great way for you to share thoughts, opinions and commentary in your industry. Set aside an hour or two every few weeks to create a LinkedIn Pulse blog and ask your staff members to re-share it online.
- Connect and Network On Social Media:
If you attend a conference or event, make sure you are tweeting and using the conference hashtag. Follow people that you meet at these events and re-share their content.
Need help with your social media marketing strategy? Then contact WSI OMS today.
by Francois Muscat | Mar 7, 2018 | Facebook, Social Media Marketing
As the owner of a business, if you have already embraced the power of social media marketing, you will probably be dedicating much of your time and energy into growing the following on your Facebook page. Seeing as though Facebook boasts nearly 2 billion users worldwide, it is no wonder that it has become a go-to hub for online marketing. However, just as the world of digital marketing is constantly evolving, so too are our favourite social media platforms. And Facebook is definitely no exception! Here are the most recent Facebook changes that every business owner needs to be aware of.
For most companies utilising social media marketing, up until now, the main goal has always been to generate as many shares and likes as possible. However, in 2018 and beyond, Facebook will be giving preference to posts that have generated the most engagement in the form of comments, rather than the posts with the highest number of likes and shares. Basically, any posts that elicit meaningful interaction will be favoured going forward.
In an effort to provide its users with a more valuable browsing experience, Facebook has recently implemented new guidelines for deprioritisation. In short, your Facebook posts will be penalised for a variety of things, including:
- Explicit calls for engagement,
- Passive content (i.e. Photos or videos that are not actively engaging user response), and
- Public content.
Knowing this, it would seem that strategic content marketing is going to be more important than ever before for those business owners hoping to make an impact on their followers.
Worried about your social media marketing strategy surviving the latest Facebook newsfeed changes? Fear not! The WSI OMS team is here to help. Contact us today for more information about our broad range of online marketing services.
by Marianna Muscat | Mar 6, 2018 | Social Media Marketing
The first quarter of the year is already almost over! So, if you have yet to implement a new social media marketing strategy, now is the time to do so. Below, we take a look at a few pointers for ensuring that your strategy is up to scratch in terms of some of the most important social media marketing and digital marketing trends of 2018.
While having a team of social media community managers on hand sounds appealing, it can work out to be an expensive exercise, and requires that you put in a lot of effort in order to train them all and keep them up to date with regard to any changes within the business. Chatbots, however, are much cheaper in the long run. And, they can be tailored to make certain that they can connect with your followers and promptly answer any questions that your audience may have.
Ephemeral content, or content that is only visible for a specific period of time, is all the rage at the moment. You will notice that almost all of the social media platforms have implemented this in some form or another, including SnapChat and Facebook.
Yes, just like in previous years, video content is still one of the best possible ways in which to engage your audience. Just remember that if your video content is to deliver worthwhile results, you will need to grab the attention of your viewers within the first three seconds of them pushing play!
Are you looking for assistance when it comes to maximising your social media marketing strategy? If so, look no further than WSI OMS. As leaders in the online marketing sphere, we have got you covered – whatever your goals may be. Contact us today for more information.
