by Francois Muscat | May 26, 2020 | SEO
Your website page quality (according to Google) is one of the most important factors that need to be addressed by your SEO services partner. If Google rates your website as low-quality, you won’t rank high on the search results for their audiences which means that you might be practically invisible to your ideal clients. Here’s what you need to know about Google’s quality standard.
How SEO Services influence Google’s rankings
As an SEO services provider, we have come to realise that many people think that more content on their website is better, but this isn’t the case. If your website is filled with low-quality content, then even if there is lots of it, it will send a really bad quality signal to Google.
If, for example, you are answering commonly asked questions in the form of a blog post, but the content is poorly written and people quickly click away from the page, Google will notice. Google is very focused on the user experience and they keep track of how people interact with the content on your site. If you have authority content on your website, then you will have a higher chance of sending positive signals to Google.
The best way to determine a page’s quality is to focus on engagement metrics such as the following:
- Total visits
- Internal and external links
- Pages per visit – if a website visitor clicks through to other pages, then it is a good sign.
Some of the offsite metrics that you can measure include:
- Page authority
- Social shares
Google considers a number of factors when determining the quality of a page. They are:
- Unique content (including unique words, phrases and sentences)
- Links to the page
- Links from high quality websites to your pages
- The Page Answers the Query: Google can determine whether your page answers the searcher’s query by analysing the journey the searcher took to find your website. If the searcher enters a query into Google and finds your page, then goes back to Google with a completely different search term, then they will deduct that the information on your page answered the searcher’s query.
WSI OMS offers SEO Services, SEO optimisation and link building services to businesses and brands of all sizes, in all industries. For help with your SEO Services, contact WSI OMS today.
by Marianna Muscat | May 19, 2020 | SEO
When you spend money on SEO services, you need to find ways to monitor your performance and see if your rankings are climbing thanks to new tactics being employed. Using SEP optimisation tools can cut down on manual monitoring, they are quite affordable and they are easy to use. Here is more information on the best options available and how you can use them to your advantage.
Top SEO services and tools:
Backlinks and more with Open Site Explorer
This tool is your go-to when it comes to keeping track of your website’s backlinks, which is an imperative part of SEO. Every business should have a decent mixture of follow and no-follow links, as well as anchor texts and links to your website from other websites in order to make a difference in your rankings. Open Site Explorer provides information regarding your website’s domain authority, along with the number of backlinks that your website has accumulated and where they come from. It also offers advice regarding link building opportunities going forward.
Check your bounce-rate with Crazy Egg
Did you know that your bounce rate has a tremendous effect on the way in which Google recognizes your page? A website with a high bounce rate will notice a knock in its rankings over time. CrazyEgg has been designed to help you keep track of this bounce rate and user behavior on your site in general. It is essentially a heat-mapping tool which shows you exactly how far people are scrolling down on a page, how long they are spending reading what content and where they are clicking. This gives you a good idea of where to spend most of your time making improvements in order to maximize user experience and, ultimately, boost SEO optimization.
Address technical issues with Screaming Frog
When it comes to the technical elements of your website, such as response codes and missing image alt text, Screaming Frog is your best friend. With this tool in your corner, you’ll know exactly how well (or how poorly) your site is performing from a technical SEO perspective. The tool will also provide helpful advice in terms of how to go about fixing various issues.
If you’re looking for a local company that offers world-class SEO services including link building services and SEO optimisation, contact WSI OMS for more information on our packages and services.
by Francois Muscat | May 12, 2020 | PPC, SEO
While SEO marketing requires a lot of patience, and really only pays off with trial and error, it is worth the effort when you get the results you work for. If you want to see the best possible results for your SEO marketing campaigns, here’s what you need to focus on.
4 Key areas to focus on for your SEO marketing campaign:
1. Pay per click (PPC) Advertising
Yes, it is possible to get to the top of Google search results organically, in other words, without having to pay any money. However, embracing the power and convenience of PPC advertising is a much easier and more effective way to boost website traffic and conversions. PPC advertising is not only straightforward but also cost-effective as it allows you to dictate your budget from the start.
2. Mobile Marketing and Optimisation
It is so important that you make sure your website is properly optimised for mobile users from a design and an SEO perspective. This is because the mobile market share worldwide is 52.1% compared to the desktop market share, which is 44.2%. In short, there are more people viewing your website using their mobile device than those using a laptop or desktop.
3. Social Media Presence
Your company’s social media presence has an effect on its website’s SEO. A solid social media marketing strategy is the perfect complement to a strong SEO marketing campaign.
4. Proper Website Design
Your website needs to be easy to navigate, quick to load, and information-rich in order to score high in the SEO stakes. If it ticks all of these boxes and promises a pleasant user-experience, it is sure to see an improvement in its rankings over time.
If you need professional assistance with your SEO marketing, contact WSI OMS for help with your social media marketing, PPC adverts and mobile content marketing.
by Marelise da Silva | May 5, 2020 | SEO
SEO services can help you to drive traffic to your website when the numbers start dropping despite your best efforts. Sometimes you can use every possible trick in the book without seeing any positive upswing in numbers and that is okay. Because digital marketing changes as quickly as the internet, you need to constantly evolve your strategy. Here are three tips on SEO and driving traffic to your website.
Traffic boosting tips (from SEO service experts WSI OMS)
1. The Celebrity Touch
Celebrity endorsements have worked since the days of newspaper ads – and they still do. Now, we’re not suggesting that you pay your favorite sports star to do a cheesy commercial giving your product the thumbs up. Digital content marketing can be more subtle and more interesting than that. You can draw interest to your site by posting content that features celebrities connected with your line of business, and leveraging off their fan base. It can be as simple as an interview with a star, famous author, or a luminary in your industry. You’d be surprised who’s willing to talk to you if you only ask.
Alternatively, ask a well-known blogger to write a guest blog for you and/or write a blog for their site. In this way, you could be attracting a whole new audience.
2. Go deeper into social media with LinkedIn and Reddit
LinkedIn is the most effective platform to post business-related content. And, its users have a bigger attention span than those of other social networks. Unlike Twitter and Facebook, it has users that are more likely to click on, and actually read, in-depth articles on subjects that interest them, as well as clicking through and finding out more, provided they see a benefit to them professionally.
Reddit is another way to open up to different audiences, but in this case, you need to be a bit smarter and more targeted. Don’t just post content broadly; identify and research specific sub-Reddits that are applicable to your market, where potential new customers may be found among the readers.
3. Rethink and evolve
Ultimately, no matter whether you follow the above advice or any other specific tips, the point is to be willing to shift your opinions and strategies in order to move with the times and undulating trends of the internet. You need a holistic SEO strategy that can help you keep your finger on the pulse all the time and change your approach accordingly.
WSI OMS’ Adaptive SEO™ services can help you to change the direction of your marketing strategy, move with the right trends in the industry and apply the correct approach to maintain your brand integrity while boosting traffic. Contact us for more information on our SEO Services.
by Francois Muscat | Apr 17, 2020 | SEO
Looking to maximise your company’s SEO and Google rankings, along with taking user experience on your website to new heights? The key lies in integrating organic content and paid content or PPC. We discuss everything that you need to know below.
Why Both Organic Content and PPC Are Important
There are advantages and benefits to both organic and paid content. For example, PPC can lend a hand when it comes to helping a company get the proverbial ‘foot in the door’ in terms of increasing brand awareness and getting sales started. However, it is organic content that will boost reputation and conversions in the long run. Hence, the reason why integrating both is critical for long-term business success.
Ensure Consistency
If you are going to successfully integrate paid and organic content, it needs to be consistent across the board. This goes for the message that it is communicating, as well as the overall branding, tone and style.
Embrace Remarketing Strategies
If a potential customer has already visited an organic page on your website, capitalise on their interest by remarketing to them via PPC.
Focus on the Quality of the Content
Content of a consistently high quality is an important part of not only inbound marketing but also online advertising in general in that it will assist you in improving your organic rankings and your website’s user experience. All of this is sure to contribute to a better reputation and a higher number of sales.
Use High Performing Content in Your PPC Efforts
Is there a specific piece of content that is performing particularly well organically? Take it to the next level and really make the most of it by incorporating it into your PPC efforts.
Need a hand when it comes to both organic content and PPC? WSI OMS is the digital marketing agency to contact! Our services extend from online advertising to SEO and everything in between. Get in touch now for more information.
by Marianna Muscat | Apr 13, 2020 | SEO, Social Media Marketing
If you are posting video content on YouTube as part of your content marketing strategy, you will obviously want those videos to be seen by as many potential customers as possible. However, just like you need to put effort into SEO to see an improvement in your website rankings, you will need to do the same in order to rank well on YouTube. Below, we discuss three useful tips to help you generate the results that you want.
Keyword Research
You can already see how similar SEO for YouTube is to regular website SEO – it also begins with thorough keyword research. You need to ascertain what people are typing into the YouTube search bar when they are looking for video content like yours. Find keyword ideas simply by using YouTube’s Search Suggest feature. For instance, if you are creating videos about content marketing, start by typing in ‘content marketing’ and watch as the suggestions pop up, like ‘content marketing strategy’ and ‘content marketing 2020’.
Choosing the Best Keyword
Do not just opt for the first relevant keyword that YouTube’s Search Suggest feature recommends, especially if your channel does not have many subscribers. In order to see a jump in rankings, you should start by targeting popular keywords that are also low competition keywords. How do you find this out? Type the keyword in question into the Google search bar as follows: “your keyword:youtube*”. Right at the top of the results, you will be able to see how many YouTube videos are currently optimised for that keyword. Ideally, you only want to target a keyword that has a result of five or fewer digits.
Keep Viewers Watching
High retention or how long you can keep viewers watching a particular video, is a massive SEO ranking factor for YouTube. So, in other words, focus on creating content that is both relevant, interesting and shareable!
Need help maximizing SEO for YouTube? Specializing in SEO and link building strategy, WSI OMS is the digital marketing agency that you can count on! Contact us today for more details.
