by Marianna Muscat | Apr 24, 2018 | PPC
Keyword match types are something that you really need to consider before setting up your PPC campaign. Here’s a quick overview of the different kinds of ‘match types’ that can form part of your paid Google advertising strategy:
This is where people can only see your ad if they have used the exact keyword in Google. This is a great match type to use if you are targeting very specific keywords and they can be very cost-effective to bid on as well. On the flip side, it can limit the amount of traffic that is coming into your site.
This means that your ad will only appear if they type in another word before or after your keyword phrase. If your keyword phrase is ‘wedding dress’ and the user types in ‘white wedding dress’, for example, then your ad may appear.
This is where the searcher’s query can be related to any word in your keyword phrase. This can include synonyms or related words. If your keyword phrase is ‘wedding dress’, then a related broad match type could be ‘wedding gown’. This can be very costly to use but it can also bring in a lot of traffic.
It can take a while to become familiar with AdSense and PPC. Many times, you will only get good at paid Google advertising once you have played around with different keyword phrases and experimented with your results. If you want quick and effective PPC results, then contact WSI OMS today.
by Francois Muscat | Apr 16, 2018 | PPC
If you are not getting enough people to your website, then one of the ways to quickly solve that problem is by running a pay-per-click ad campaign. PPC campaigns are inexpensive and work wonders when you need a jumpstart. Adding a PPC campaign to your digital marketing mix will generate added attention and add extra energy to your offering. Here are a few tips for leveraging PPC to get more results:
- Control Your Brand’s Message
When a potential customer does their own research on your brand, then they may come across content that is not the first thing you want them to find. Control your brand’s message by bidding on your company or product’s name and keywords (in addition to other keywords) so that you tailor the message that you want a new client to read.
- Rise In Search Engine Results
Your search engine result positions (SERPs) are important. If you are starting to lose rankings, then you can bring them back up with a well-planned paid Google advertising campaign. By combining SEO with PPC, you will ensure that a search engine user sees a lot more of you when they are looking for information online.
- Check What Your Competition Is Doing
Is your competition outselling you many times over? It might be because they have found smart ways to use PPC. Check out what your competition is doing in the PPC sphere so that you craft your PPC ads and landing pages to be even better than theirs.
- Start With A Small Budget
While many digital marketing consultants will try to get you to put as much money as possible into a PPC campaign, we often do the exact opposite. With a smaller budget, you are more careful about the keywords that you are bidding on and you are more likely to tweak your ads so that you can optimise what you are spending.
Need help with your online advertising or PPC campaign? Then contact WSI OMS today.
by Marianna Muscat | Mar 13, 2018 | PPC
When making use of Google AdWords for pay per click advertising, you don’t have much space to work with when it comes to grabbing the attention of your target market. This is why you need to craft your ads with care. Here are 4 things to think about in order to ensure that you get it right every time.
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What Search Phrases Will Your Target Market Be Using?
Make the most of your chosen keywords by inserting them into the text ad in such a way that they will mirror the potential search phrase(s) entered into Google by your target market. In doing so, you will likely see an improvement in your ad quality score. This will also result in a drop in your cost per click.
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Making the Reader the Subject
This subtle detail can make all the difference when it comes time for a person to decide whether or not to click on your ad. For example, if you specialise in the sale of office products, ‘Top Quality Laptops for Your Office’ will be a much more effective ad headline than ‘We Sell Top Quality Laptops’.
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How Will Your Ad Compare?
PPC advertising is all about making sure that your text ad is more effective than that of your competitors. With this in mind, it pays to do some research not only on the types of ads that these competitors are running but also in terms of the different keywords that they are using. Once you have gathered this info, think about what you can do in order to make your ad even more impactful.
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The Big Picture
Think about pay per click advertising as an extension of your digital marketing campaign as a whole. Remember to keep your brand messaging and focus consistently throughout all portals, from your PPC advertising to your social media marketing, etc.
For assistance when it comes to effective PPC advertising and digital marketing, do not hesitate to contact the WSI OMS team. We look forward to helping you achieve the results that you deserve.
by Marianna Muscat | Feb 13, 2018 | PPC
Many times, people create a landing page in conjunction with their PPC campaign and end up receiving high conversion rates from the landing page for months or years. A well-optimised page with a clear call to action and value-adding information can provide value months after your paid Google campaign is over. But what happens when your conversion rates start to fall?
It’s time to update your landing page if you notice any of the following:
- Your Competition Is Mimicking What You’re Doing
Digital marketers often do competitor analysis to get to the route of any problem. If your landing page performs well, then it’s possible that competitors in your industry have found it and have decided to copy what you’re doing. Conversion rates that have gone down suddenly can indicate that a competitor has plagiarised your content or that they’ve replicated your landing page in a few ways.
- Your Customers Are Used to What You Have to Offer
It’s possible that your customers have become familiar with what your website (and landing page) has to offer, and they’re going elsewhere to find a better option. In this case, you should start checking out what your competitors are selling. Do they offer free shipping? Are there bulk discounts? Is their landing page more usable and visually appealing? Don’t simply mimic what they are doing. Rather, make a note about what you like and see how you can do it even better.
If you need help with your PPC campaign or landing pages, then get in touch with WSI OMS today.
by admin | Jan 8, 2018 | PPC
Want to make sure your PPC ads resonate with your audience? Then read this advice:
- Expert Product Knowledge
If people are clicking on paid ads in Google, then the chance is good that they already have a pretty good idea of what they are interested in buying. One of the things that can frustrate a potential buyer is when they realise that the person who is selling to them doesn’t understand the ins-and-outs of the product they are advertising. Even if you’re hiring a professional copywriter, make sure the writer of the ads understands the product and has all the technical specifications he or she needs to write the ad.
- Use the Same Language as Your Audience
Understanding and using the industry jargon and the buzzwords that your potential buyers use is important when it comes to ensure your PPC ads resonate with your audience. Also keep this in mind when targeting specific geographies, because the slang name for a city or town may be different than the Google Maps description. Use the same language as your audience to make your ads stand out.
- Solve a Problem
Does your potential buyer know that they have a problem? Write down what the buyer will gain from using your product and how you can solve their problem for them. Make sure that this information is included in your ad copy in a concise way.
WSI OMS can help you with your online advertising and pay per click advertising campaigns. Contact us for more information today.
by admin | Dec 19, 2017 | PPC
Pay per click advertising is an easy and cost-effective way in which businesses can reach their target market, increase visits to their website, as well as improve overall brand awareness and online conversions. Unfortunately, many business owners find that their ads simply aren’t performing as well as they’d hoped they would. A low click-through rate can be cause for concern but, fear not… WSI OMS is here to help you overcome this common PPC advertising challenge with the following pointers:
When it comes to PPC advertising, you need to really convince your target market to click through… and the best way in which to do this is with a clear call to action that they simply can’t resist. Phrases like ‘click here’ and ‘learn more’ are both great examples to try to work into your ads.
Forget about telling them about your brand and focus more on convincing them that you have the necessary products/services that will help to solve a problem or satisfy a need. Use the ad to tell them directly how your product or service is going to add value to, or improve, their lives.
Which social media platforms do they spend the most time on? What are the key phrases that they are entering into the Google search bar? A knowledge of your audience will make it possible for you to place your ads strategically, ensuring that they are seen by all the right people.
If you are looking for more professional insight in terms of improving your pay per click advertising strategy, WSI OMS is the digital marketing agency to turn to. As leaders in our field, we will help you to build and maintain an impressive online reputation in a flash. Get in touch with us today for more info.
