by Marianna Muscat | May 25, 2020 | PPC
“Trust is built when no one is looking” – Seth Godin
If you’re clueless about trust factors and you don’t understand why they are a massive focus point for top website design companies, keep reading for the low-down from WSI OMS.
Trust Factors that need to be included in your website design
Social media icons
Having your social media profile icons visible on your website is good for local SEO, PR purposes, as well as establishing trust. You can put your social media icons in your website’s footer, at the top of the page, and on your Contact Us page. Make sure the icons link to your social media profiles and that these pages are regularly updated.
Well constructed site navigation
Your site structure should be designed with users in mind. Not only does it help search engine crawlers index pages, but it shows users that your website (and business) has been carefully planned and executed.
Location and Contact information
Include your phone number, email address, and full street address. This will help users get in touch with you and assure them that you are a legitimate business. It will also help drive leads.
Client Testimonials and Reviews
People want to do business with companies that have been reviewed by real people. Reach out to your existing and happy clients and ask them if they would give you a review to publish on your website. It is a good idea to do this once a year so that you have updated reviews. Set a reminder in your calendar so that you can get ongoing feedback to share with potential clients on your website. An added benefit is that it can highlight potential weaknesses in your business.
Articles and Blogs
Blogs are a great tool to drive traffic to your website and driving leads to your website. If you have educational and helpful blogs on your website, it can also help create trust with your website visitors.
Policy on returns and warranties
If you are selling products on your website, make sure that you have your returns policy and warranties where website visitors can easily find it. People are cautious to part ways with their credit card details and this information can make all the difference in closing more deals.
Indication of trusted payment gateway
Potential clients need to know that you are using trusted payment gateways and credit card processing. Include the information and iconic logos on your website.
Contact WSI OMS, the top web design company to help you pull together your entire digital marketing strategy including web design, SEO Optimisation services, pay per click advertising, and more.
by Francois Muscat | May 22, 2020 | PPC
If you want to bring viewers to your website’s landing page or ecommerce products page, pay per click advertising can help you to bump up the amount of traffic quickly. But what can you do if your pay per click advertising strategy isn’t performing as well as you expected? This guide will provide common issues and how to solve them.
Why is my PPC advertising strategy not working?
Your settings are not correct
Many times, when we check a client’s PPC campaign that is underperforming, the settings are off. Perhaps you are targeting the wrong location or the budget you have set is incorrect. It’s possible that an ad group didn’t get turned on. The first thing you need to do if you notice that a PPC campaign isn’t working is check your settings.
You’re not redirecting your audience correctly
If you are marketing a specific service or product, then you shouldn’t direct search engine users to the home page of your website. Make sure you have a high impact landing page that is professionally written, compelling, and gives your potential client all the information they need to do business with you. Each ad group should have its own landing page for the best results. Keep your website’s navigation simple so that they can find what they are looking for, information about the credibility of your brand, shipping information, and anything else they might want to know.
You’re not looking at local factors
All pay per click advertisers want the lowest possible cost per click (CPC), but it is virtually impossible to keep the costs at bay if you ignore local factors. Localize your PPC campaigns to ensure that you not only have local vendors in the areas that you are targeting, but that you are using everything from the right lingo and slang to the desired suburb areas.
You’re not getting genuine visitors
Whether you are advertising on social media or the major search engines, there will likely be networks that distribute your ads. Some of these networks are fraudulent, which means that the traffic they send to your website and landing pages are fake. Ensure your ads are distributed to the right network so that you get genuine visitors.
You’re not setting up negative keywords
There are many keywords that you do not want to rank for. Perhaps you want to avoid ranking for keywords such as ‘second hand’, ‘new’, ‘free’, or a specific color. Include all the negative keywords that you don’t want to rank for to prevent your ad from being triggered by these words.
Need more help with your pay per click advertising strategy? Contact WSI OMS for information on our PPC advertising services and other digital marketing packages.
by Francois Muscat | May 14, 2020 | PPC
Each year, Google alters its algorithm between 500 and 600 times on average. In short, this means that the world of SEO is forever changing! And, if you want to ensure that your rankings remain positive, it’s up to you to keep up. In an effort to aid you on this mission, we’ve put together a list of some out-of-date SEO practices that used to be effective for SEO marketing, but which are now probably having the exact opposite effect on your SEO standing.
Meta Data Keyword Stuffing
Back in the day, effective SEO marketing revolved around the sheer number of keywords you were able to stuff into your content. Nowadays, almost all of us know that quality content is the key to maintaining a good SEO ranking. However, this hasn’t stopped many of us from stuffing keywords into our meta data instead. Unfortunately, Google is now also recognizing this as a bad practice and will penalize your website accordingly. Rather use one meaningful, strong keyword in your meta description and leave it at that.
Creating Countless Landing Pages
The age-old practice was to create a separate landing page for every keyword that a company wanted to rank for. Unfortunately, this led to a website having too many pages to count, which nowadays, doesn’t bode well for user experience! Instead of focusing too heavily on keywords and the like, focus your attention on making sure that any and every visitor to your website has a pleasant time doing so. Optimize navigation, keep an eye on page loading times and keep updating your content to entertain, inform, and impress.
Buying Backlinks
Yes, backlinks still play a large role in SEO marketing. Unfortunately, Google now puts a lot of emphasis on these backlinks being quality links from reputable sources. Therefore, buying a multitude of backlinks from link farms or creating them yourself in any and every way possible definitely is not going to do your rankings any favors.
At the end of the day, outstanding SEO marketing and effective social media marketing relies on dedicating yourself to improving user experience. If visitors enjoy the time that they spend on your website, you’re doing a great job and Google will notice this. Over time, it will reflect in your rankings too.
Need a little bit of extra help? Let WSI New Media Marketing lend a hand. We specialize in SEO, pay per click advertising, and mobile content marketing. Contact us today to learn more.
by Marelise da Silva | May 13, 2020 | PPC
Even if your budget is small, you can still get great results from your PPC advertising campaign with a bit of strategy and research. Here’s advice on getting a cost-effective PPC campaign without sacrificing the number of people you reach.
How to make your PPC advertising more affordable:
Niche down with Geo-Targeting
If your budget is tight, you need to target your PPC campaign very carefully to avoid ‘wasting’ clicks. Geo-target people within specific areas who would be able to access your products and/or services. Just because you limit your campaign to a specific area does not mean that you will restrict the number of people whom you are able to reach in it!
Schedule smartly based on your insights
You are more likely to reach a higher number of people at certain times of the day, hence the reason why it is often smarter to schedule your ads to show only at these times, as opposed to in a more staggered manner. The pay per click advertising platform that you are using will provide you with these insights. Paying attention to them will help to maximize reach without taking you over budget.
Track and Measure Performance
When running your ads, make sure that tracking is set-up through the PPC platform and website analytics to effectively measure performance. This will allow you to learn more about who the campaign is reaching and how they are reacting to it. In short, you will have a much better idea of where and how to optimize the campaign in order to keep reach high and costs low.
Intensify Keyword Research
Generic keywords can be extremely costly. Therefore, it is always worthwhile to do some more intensive keyword research to see if you can save money. ‘Designer handbags’, for example, is likely to cost more than double a more specific keyword like ‘designer handbags North Carolina’.
Use Ad Extensions
While ad extensions may not increase reach, they will certainly improve the effectiveness of your campaign, all the while helping to boost the number of leads that you receive. Ad extensions include your company’s click-to-call phone number, site links, address, and structured snippets.
If you’re looking for professional help with maximising your PPC Advertising performance without blowing your budget, contact WSI OMS, the trusted local SEO Service provider to help you reach your digital marketing goals quickly and effectively.
by Francois Muscat | May 12, 2020 | PPC, SEO
While SEO marketing requires a lot of patience, and really only pays off with trial and error, it is worth the effort when you get the results you work for. If you want to see the best possible results for your SEO marketing campaigns, here’s what you need to focus on.
4 Key areas to focus on for your SEO marketing campaign:
1. Pay per click (PPC) Advertising
Yes, it is possible to get to the top of Google search results organically, in other words, without having to pay any money. However, embracing the power and convenience of PPC advertising is a much easier and more effective way to boost website traffic and conversions. PPC advertising is not only straightforward but also cost-effective as it allows you to dictate your budget from the start.
2. Mobile Marketing and Optimisation
It is so important that you make sure your website is properly optimised for mobile users from a design and an SEO perspective. This is because the mobile market share worldwide is 52.1% compared to the desktop market share, which is 44.2%. In short, there are more people viewing your website using their mobile device than those using a laptop or desktop.
3. Social Media Presence
Your company’s social media presence has an effect on its website’s SEO. A solid social media marketing strategy is the perfect complement to a strong SEO marketing campaign.
4. Proper Website Design
Your website needs to be easy to navigate, quick to load, and information-rich in order to score high in the SEO stakes. If it ticks all of these boxes and promises a pleasant user-experience, it is sure to see an improvement in its rankings over time.
If you need professional assistance with your SEO marketing, contact WSI OMS for help with your social media marketing, PPC adverts and mobile content marketing.
by Francois Muscat | May 7, 2020 | PPC
Twitter, the ever-popular micro blogging social media platform, now boasts approximately 330 million monthly active users. With this statistic in mind, it is no wonder why countless businesses are scurrying to get started and incorporate this social media big-wig into their digital and mobile marketing strategy. If you have yet to jump on the bandwagon, here is some advice from one of the top social media agencies – New Media Marketing.
Complete Your Profile
A strong bio is of the utmost importance as it will tell potential followers a bit more about your business. And, this could be the deciding factor in terms of choosing whether to follow you or not. Also, be sure to upload a clear image of your company logo – Twitter profiles that do not have a picture have markedly fewer followers.
Keep Up with the Competition
Be sure to keep an eye on your competitors’ Twitter profiles, especially those with a high number of followers and engagement. Pay attention to what they are posting and how they are interacting with other Twitter users, as well as who they are following. This will give you a good idea of what you should be doing and how. Just avoid blatantly copying their efforts as this is not likely to be well-received!
Get Active
Aside from Tweeting, sharing others’ tweets and following the right people/businesses, there are other ways in which to get active on Twitter and use it to your advantage. Create helpful Twitter lists, for example. These lists allow you to organize the people you follow into specific groups. You can also save searches, which makes it possible for you to organize content based on a specific topic.
Looking for professional assistance when it comes to mastering the art of social media marketing? Look no further than New Media Marketing. As one of the top social media agencies, we specialize in pay per click (PPC) advertising, mobile marketing, SEO optimization, and are one of the most trusted website design companies in the area. For more info, do not hesitate to contact us today.
