by Francois Muscat | May 13, 2019 | Digital Media Marketing
In the past, it was very hard to become famous. Thanks to social media and YouTube, however, any of us – and any of the creative things we do – can become famous literally overnight. Of all the hours of videos that get uploaded to YouTube every day, only a small percentage gets millions of views and becomes a cultural moment. What sets these videos apart?
Tastemakers, communities of participation and unexpectedness are the three key things that can make your content go viral. In 2012, Jimmy Kimmel shared a video of a rainbow that a person in the Yosemite mountain park had uploaded. The video instantly went viral because Jimmy Kimmel, as a tastemaker, alerted a huge community of the video and many of them went to check it out.
Unlike the one-way communication of the twentieth century, the community participation that social media provides lets everyone become a part of a new phenomenon. People become a part of a phenomenon by spreading it or doing something new with it, such as creating memes and parodies.
To create content that goes viral on social media, you have to focus on content that ignites creativity within a community. This creativity and interest can be used for new versions of your content, to make fun of whatever you have posted and to set a trend. People don’t just enjoy content, they participate in it. By being totally surprising and humorous, you could get your content viewed by millions of people who want to participate in what you are doing.
Need help with your social media marketing or digital marketing strategy? Then contact WSI OMS today.
by Francois Muscat | May 6, 2019 | Digital Media Marketing
Branding is a crucial part of any business, but so many companies go about it the wrong way. In this blog post, we bust four top myths about business branding.
A Logo Is A Brand
Just because a logo is used on everything from website banners to business cards for instant public recognition, it doesn’t mean that the logo is your brand. Branding is done not just for recognition but also for creating an image or perception in consumers’ minds, for which a logo is not enough.
Branding Is A One-Time Thing
The process of brand building starts with brand strategy, but it never stops. Creating a differentiated position in consumers’ minds is an important part of branding that takes time, effort, and sometimes strategic and tactical changes.
Branding Just Means Consistency In Brand Design
Branding needs consistent visual language to unify all the various facets of a company. However, creating a brand is not purely down to visual language and branded assets. A brand, for instance, is also a tone of voice and how customer service is delivered. It is intangible, yet we notice it.
Branding Is The Responsibility Of The Marketing Team
Marketers strive to communicate with consumers to influence their brand image and strengthen brand differentiation. Branding, however, involves caring at every level, not just promoting promising marketing messages. When companies fail to treat their own people as important stakeholders, they are in a way making them unaccountable for delivering on the company’s brand promise.
by Marelise da Silva | Apr 22, 2019 | Digital Media Marketing
Influencer marketing is a huge part of digital marketing nowadays, making it possible for brands to reach new audiences and boost their reputation in one fell swoop. If you have been considering embracing this type of marketing for a while now but aren’t sure exactly how to go about it, the following info is sure to help.
Who is Considered an Influencer?
That depends. However, in general, social media influencers earn that title by generating a minimum of 15 000 followers on social media platforms like Instagram. While most people think that only celebrities are influencers, this really isn’t the case. Influencers are people who can help you to reach your target audience. For example, a make-up brand will find value in joining forces with a beauty blogger and Instagrammer with 15 000 followers – and it is sure to be much cheaper than joining forces with a supermodel!
How Can I Make Influencer Marketing Work for My Brand?
According to recent studies, 94% of marketers believe that transparency and authenticity are crucial to influencer marketing success. It is also essential that you choose to work influencers who hold the same morals and ethics as your brand, and who are relevant to your industry and your target audience.
How Do I Make Sure it’s Money Well Spent?
Before making any important decisions, make sure that the influencer with whom you intend to work is, in fact, a legitimate influencer with legitimate followers. 42% of marketers are concerned about fake followers and bots – and rightly so! It is possible and quite affordable to ‘purchase’ new followers. So how do you know that an influencer’s following is the real thing? Take a look at the engagement on their posts – not just the numbers of ‘likes’, as these can be bought too. Look carefully at the comments and do not hesitate to take a look at some of the followers’ profiles for clues as to whether they are real people or not.
When it comes to influencer marketing and digital marketing in general, WSI OMS can help to streamline the process of ensuring success. We specialise in content marketing, mobile marketing, social media marketing, website design, and website development. For more information about our wide range of services, do not hesitate to get in touch.
by Marianna Muscat | Mar 6, 2019 | Digital Media Marketing
If you are looking for a digital marketing solution that is more accurate and gives you more reach in your advertising budget, you need to start using geofencing. With geofencing, you can reach people in precise areas based on the places they go.
You can build geofencing around events, building, competitor locations, and even convention centres and conferences. If you are a personal injury attorney who wants to reach victims in hospitals, for example, you can build a geofence around specific hospitals that you want to target. If you are a business who wants to advertise to conference attendees at a convention centre, you can similarly build a geo fence around the conference centre that is hosting an event. You can even build a geofence around your competitors’ businesses!
When your target audience walks inside of your geofences, you have the ability to serve ads to them or up to 30 days after they leave your location. They will see your ads when they are on apps such as Weather Channel or Words with Friends, and when they are on websites that have advertising space. You can also track the foot traffic of people who saw your ads by building what is known as a ‘conversion zone’.
Geofencing is the new frontier of geolocation marketing, giving digital marketers a significant edge in their advertising reach. Whether you are a car dealership who wants to reach potential clients or a company who wants to market to conference attendees, the uses of geofencing are limitless. WSI OMS can be your partner to help you reach your marketing goals.
by Francois Muscat | Feb 7, 2019 | Digital Media Marketing
Looking to advertise your digital marketing franchise online? You can use Google Ads to advertise your digital marketing franchise. Google is able to serve geo-targeted ads. Google AdWords is able to serve ads to your target market. Your potential clients can see your ads on Google. Let us take a look at some tips:
Location Settings In Google AdWords
Would you like to run a successful campaign for your digital marketing franchise? Then it is important to know that your location settings are as essential as your physical location.
- When you apply geo-targeting – or location targeting – your ad will just be shown to users within a specific location.
- As you go about creating your campaign, you can set up your location settings in Google AdWords.
- The majority of PPC campaigns revert to narrowing down by radius. Franchises should narrow down further by zip code. This guarantees that the right traffic goes to the right franchise location.
Pick Your Keywords Carefully For Your PPC Campaign
Picking keywords for your PPC campaign must be done with careful consideration.
- There are the two kinds of keywords you need to think about regarding franchises: general, as well as location-specific.
- It is necessary to use a research tool to make a list of all the relevant keywords.
- Which keywords will be relevant to your specific franchise? Moz and SEMRush are two examples of research tools that you could use to find relevant keywords for your franchise.
Is A Call-Only Campaign Right For Your Digital Marketing Franchise?
Are you only looking for people to phone you? Does your franchise require phone leads only? If this is the case, make sure to use a Call-Only Campaign. This campaign shows just on mobile.
Remember the following:
- Google does provide an AdWords Tracking number that lets you see how many calls were generated by each ad, and also the quality of the call.
- Track your calls with Call Conversion Tracking.
Find out more about how Unibit Solutions can advertise your digital marketing franchise. Contact us today to learn more.
by Marianna Muscat | Jan 29, 2019 | Digital Media Marketing
The start of a New Year is the perfect time to look at some of the video marketing trends that may emerge. Video has grown in popularity with more and more people watching video content on YouTube, Facebook and Twitter and the rise of native video advertising on the web.
It is projected that 80% of internet traffic in 2019 will come from video, and businesses are jumping on the bandwagon. For example, local telecommunications companies like MTN and Vodacom are encouraging the consumption of video by lowering data costs and introducing data lite platforms like MTN Shortz and Vodacom’s Video Play app. With this in mind, here are some of the trends to look out for in 2019:
Engaging with audiences in real-time is becoming increasingly popular, with the advent of live video streaming on Facebook, YouTube, Instagram and Twitter. Live video is not only cheaper, but it is seen as more authentic – modern audiences are hungry for authenticity from brands. Live video is also interactive, giving audiences an opportunity to engage with brands in a face-to-face format.
Most user generated content is shot on a mobile. Brands are also exploiting the advanced video production capabilities of modern smartphones by shooting entire commercials on iPhone. What this means is that more mobile-friendly video content will be available online. The shape and size of handheld screens mean we’ll see more vertical and square-shaped video formats.
Video has encouraged the growth of online learning platforms. E-learning lets students engage with course material outside of a traditional classroom setting through video tutorials and live streaming. Webinars can be seen as a form of e-learning, where companies provide a teaching platform where they share industry insights and expertise.
Video blogs are quickly overtaking traditional blogs. Vlogs are engaging and have never been easier to make with vloggers using smartphones and free video editing software to get their content out there. For businesses, blogs are also a great brand-building tool, by driving awareness and allowing audiences to converse with the brand.
WSI OMS offers the best in contact marketing services. If you need help with your content marketing strategy, then contact us today.
