by Francois Muscat | Apr 12, 2017 | Content Marketing, LinkedIn
Having a quality presence on LinkedIn is a cornerstone of successful inbound marketing. As the perceived “professional social media network”, LinkedIn has been rather staid. This has started to change. If you have not already seen the new user experience (UX), you soon will. We at WSI are excited about the changes, as it offers a fresher, more user-friendly interface.
The New LinkedIn Home Page
The home page in LinkedIn’s new UX is a lot more streamlined which improves the workflow. Without over complicating the look, you can see the number of views of your profile and all your latest posts in one area; and like, comment and share from within the feed.
An Updated Profile Page
Another big improvement in an area where you spend a fair amount of LinkedIn time is the profile page. The contact information for users is easier to access and is now located to the right of the page.
Notification Centre
Insights are valuable when it comes to social networking. In response, LinkedIn has created an easy-to-navigate dashboard displaying all your important notifications.
Network Hub
As it is a networking platform after all, LinkedIn’s new look has made it easier to view and access information such as connection invitations and suggestions of people you may know.
Advanced Search
In a rushed world, scrolling endlessly is a no-no. Rather, a search function needs to encompass traditional advanced searches as well the ability to search posts.
WSI
To combine maximize the results of your LinkedIn presence as part of your content marketing strategy, the team at WSI are the experts you have been looking for. Contact us today to find out more. To download your copy of our new ebook, Email Marketing: Evolving in a Social World, XXX
by Francois Muscat | Apr 12, 2017 | Content Marketing
By now, every marketer worth his salt has jumped on the content marketing bandwagon. The goal is to produce interesting, relevant content that is at least worthy of a share or two. However, there is so much more to content marketing than this, and it can lead to a number of other outstanding benefits if executed correctly – like improved customer trust in your brand. Below, we discuss 3 ways in which to successfully create customer trust with your content marketing efforts:
- Be the authority
While they may not be consciously aware of it, customers look up to and trust those brands and companies that are perceived to be an authority within their industry. The question is, how exactly do you accomplish the task of being perceived as an authority even if you aren’t quite there yet? With your content, of course! Or, to be more specific, influencer marketing content! Get an influential figure to start sharing and talking about your content and, BAM! Consumer trust is sure to follow. Better yet, get an influential authority to start contributing to your content.
- Don’t mislead
It can be tempting to make use of click-bait titles to ensure a higher number of visits to your website. However, in the long run, it won’t do you any favours… And it will have the opposite effect on customer trust. Stay honest and you will reap the rewards.
- Share real stories
Content marketing is all about telling stories – and it makes an even bigger impact when those stories are real. Tell stories about how your company came to be, how certain employees have inspired you. Even talk about some of your most special clients. People love reading about real human interest stories which, in the process, will also help to humanise your brand and make it that much more relatable and trustworthy.
If you’re looking for some assistance when it comes to pushing your content and digital marketing efforts up a notch, it is time to get in touch with WSI OMS. Trust us, and we will help make sure that your customers trust you!
by Francois Muscat | Apr 10, 2017 | Content Marketing
User-oriented content marketing is the only way. Why? Because any other form of content marketing is a waste of time and money. Below, we prove to you why…
Ultimately, your audience is looking for two things:
- Firstly, they want relevant, interesting content, that provides them with a helpful solution to their problems;
- Secondly, they want the content to be made available to them consistently.
Finding the balance between quantity and quality
Once you have supplied your audience with an awesome piece of content, they will be waiting for another… and another. That’s the beauty (and the curse) of user-oriented content marketing: it leaves the audience wanting more… and leads to pressure on you to keep delivering what’s expected! The secret to finding a balance between quantity and quality lies in your ability to keep abreast of what type of content your audience is best responding to and ensuring that you have the capacity to give it to them. If you are struggling to handle the task by yourself, then hiring a content marketing company or expert will help to give you that ‘edge’.
Stop worrying about SEO
Obviously, every business owner wants their website to rank high in Google search results. Hence, the reason they spend so much time trying to perfect the art of search engine optimisation; often to the detriment of the quality of their content. The great news is that the world of SEO has changed drastically since the days of keyword stuffing. Nowadays, if Google can tell that you are impressing your audience and posting new, relevant content consistently, your rankings will automatically improve. In short, user-oriented content marketing is the key to a happy audience and a better reputation with Google!
Need some help with your content marketing? Contact WSI OMS today! We are a digital marketing company with experience in content, social media marketing strategy, SEO and more. Choose to work with us and we can guarantee that you won’t be disappointed!
by Marianna Muscat | Apr 4, 2017 | Content Marketing
There is no cut and dry method when it comes to perfecting your company’s content marketing efforts. More often than not, it is all about trial-and-error, keeping an eye on consumer behaviour and measuring results. Unfortunately, this has led to the creation of a number of myths which, if believed, can actually cause your digital marketing strategy more harm than good. We dispel a few of these common myths below:
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It’s Easy to Create Great Content
This is definitely a myth. Not only do you need to be an excellent writer with a solid knowledge of the topics which you are writing about, but you also need to know how to do the research necessary to find out what type of content your audience is looking for. It is because of this that it is often a better idea to turn to a content marketing company with plenty of experience in this realm in order to ensure that you obtain the desired results.
This is not true. It’s not quantity that’s important – it’s consistency! So many business owners are under the impression that the more content they produce, the more people they will be able to reach. This is not the case. Twenty mediocre pieces of content may never reach the same number of people as one epic piece of content. The bottom line is, the only way to expand your reach is to consistently create content that people want to share. The more they share, the more people you reach.
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You Must Publish Content Only on Your Website
Another big no-no. While having great content on your website is extremely important for SEO reasons, there is also plenty of SEO potential that comes with publishing your content elsewhere on the web. Don’t be afraid to write guest blog posts and to use other content sources – it is the ideal way in which to start creating plenty of quality external links.
For assistance with your company’s content marketing, do not hesitate to get in touch with WSI OMS. We are the digital marketing company that you can count on!
by Marelise da Silva | Mar 23, 2017 | Content Marketing
Social selling using content marketing is all about using the power of words to boost your sales and strengthen the reputation of your organization. What you do not want to do, however, is to blend in with your competition in a blur of colloquialisms and slang.
Evolution of Language
Aren’t you glad that we don’t have to speak Shakespearen – thee, thou, and so on. Languages change over time. Currently the international language of business, English boasts over 1000 000 words. Yet how many articles have you recently read which repeat the same boring words over and over?
Clean Up Your Writing
Just as we avoid saying “umm” and “aah” when delivering a presentation, so we need to avoid too much jargon and wordplay. Even words and phrases that start off with much promise get tiring once they have been overused. Consider the first time you heard “think outside the box.” An aha moment, no doubt. But now it probably makes you roll your eyes!
Looking at recent lists of words to avoid, they can be divided into two distinct groups:
Trendy Words and Phrases
These are cringe-worthy ways of attempting to make simple communication appear to be more important than it is:
- collaboratively engineer scalable e-tailers
- assertively target interdependent
- professionally deliver top-line leadership skills
- assertively morph robust customer service
Unnecessary Words
“Strong writing is lean writing.” Ditch these words right away:
just This word undermines your message.
really Lazy writing.
very Choose a more accurate, powerful word.
literally Very seldom is this used to describe anything literal.
things Be specific.
Write Real Content
Use well written content to enhance your reputation as a thought leader in your field. The team at WSI OMS are awaiting your call. Contact us for more information today.
by Marianna Muscat | Mar 21, 2017 | Content Marketing
We have heard it time and again, “Content is King!” But what on earth do you still have to say? It can seem daunting to keep producing content to attract, engage, and convert customers on a regular basis. To maximize the social selling techniques you are using to enhance the status of your brand, here are some content writing tips:
- Feel the Pain
Start your introduction by presenting your readers with a problem that they are experiencing. Make it as specific as possible so that they completely relate to it, and use stories to illustrate your point. This is the beginning of the transformational experience that you are going to offer them.
- Explain Why This Needs Addressing
Be clear about your unique approach to their problem, and why it is important that they take action to change. Lay out exactly how your solution will be of benefit to them. Remember, your content must be reader-centric.
- Reveal Your Solution
This part of the story is the journey of discovery where you reveal how your product or service will solve their problem. Be detailed, but make it as easy as possible to digest. How do you do that? Share bite-sized chunks of information that is formatted for relaxed reading, use bulleted lists and graphics.
- The Proof is in The Pudding
Use real stories and testimonies, researched evidence, and specific facts to back up your promises.
- Action
Finally, encourage implementation by detailing the next step your readers should take. End off with a memorable takeaway from your content, and direct them to your powerful call to action.
Unlock the Power of Content
Use well written content to enhance the results of your marketing strategies. The team at WSI OMS will get you on track in no time. Contact us for more information today.
