by Marianna Muscat | Jul 11, 2017 | Blogging, Content Marketing
Many business owners simply don’t have the time (or the skill) to write their own blog posts, which is why this kind of content creation is regularly offered as part of an SEO package or an online marketing campaign.
Content for SEO: blog posts that bring traffic to your website
The key here…yes ‘key… is keywords. Your SEO service provider will be doing keyword research from month to month to determine what people are typing into the search bar to try and find your service or product. This is used for SEO of your static website content and Adwords campaigns, but it’s even more useful to help structure a content strategy that has the potential to drive enormous amounts of traffic to your website.
Sure, you are the expert on the subject matter, and you will get final editing say, but if what you need written is clearly defined as part of an SEO strategy, there’s no need to actually find the time to sit down and write it yourself. In fact, it’s better not to. Regular posts, pre-planned, written as per schedule have been shown to be far more successful than sporadic posts that are not keyword based or part of an overall strategy.
Blogging for social media marketing
Then there’s content creation specifically aimed at social media. You want posts that people will like and share on social media, but have no clue how to go about achieving it…or, once again…no time nor particular skill at writing. Again, there are methods that experienced content creators use to get attention on social media and inspire people to share posts.
It’s simply better to let the experts write your blogs for you – so let them take the slogging out of blogging and generate traffic, conversions, sales and ‘Shares’.
Contact us at WSI OMS to help you create regular blog posts as part of your SEO and content marketing strategy. We can create a content calendar and we know what works and what tried and tested formulas will drive traffic to your website – over and over, for years to come.
by Francois Muscat | Jun 28, 2017 | Content Marketing
By now, it has become evident how big of a role content marketing plays in a company’s online marketing success. As you work on adding it to your own digital marketing strategy, let us look at some important content marketing stats from the first half of this year that may help to make your life easier going forward.
- B2B and B2C Marketers Using Content Marketing (H2)
It is estimated that almost 89% of B2B marketers and 86% of B2C marketers are incorporating content marketing into their digital marketing activity. Having said this, however, just 37% of B2B marketers and 40% of B2C marketers have a documented content marketing strategy.
It would seem that long-form blog posts are bringing greater value to businesses than short-form blog posts are. In fact, they seem to be generating 9 times more leads overall!
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The Type of Content Being Focused On
Blog creation is still the most popular and preferred type of content marketing. Over 45% of all online marketers say that it is the most important aspect of their content marketing efforts. This may be a good call considering almost 70% of those polled stated that they would rather learn about a company by reading an article as opposed to watching an advert.
If you own a B2B establishment and have yet to start using LinkedIn to your advantage, it’s time to change that! Over 94% of B2B marketers are using this social media marketing platform as part of their content marketing strategy.
Looking for professional content marketing services guaranteed to get you the results you’re hoping for? WSI OMS is the company to contact. Give us a call today to learn more about how we can help you.
Source: http://www.business2community.com/infographics/content-marketing-statistics-trends-2017-edition-infographic-01817258#p5yHbwI4j6foA7bW.97
by Marelise da Silva | Jun 8, 2017 | Content Marketing
So many businesses choose to forego content marketing due to the amount of time and dedication that it requires to generate the desired results. The truth is that there are ways around this. Instead of spending all your time creating new content, there is also the opportunity to refresh some of your old content – something which is bound to save you time, yet sure to provide you with similar results.
How it’s Done
Start by doing some keyword research. The keywords that you chose to use two years ago may no longer be the best ones to use now. Once you find the most appropriate ones, do your best to insert them into the content wherever possible (without altering its tone or having to re-write it too much). From there, you can start improving your internal linking (great for adding, even more, SEO value to the content) and perhaps add some user-generated content in the form of testimonials and reviews.
Don’t forget to focus on the visual aspects of your content, too. Perhaps there is an opportunity to include a few new images that could help to make the web page a little bit more attractive? Maybe there’s a chance to embed a new YouTube video that is relevant to the content? Remember that people respond better to visual aspects of content than they do to text, so be sure to keep this in mind going forward!
Need help with refreshing your content? Perhaps you want to explore a different approach to content marketing entirely? If so, you’ll need the assistance of a reputable digital marketing company like WSI OMS. Specialising in content marketing, social media marketing, website design and everything in between, we are the number one digital agency to count on! Get in touch with us today.
by Marianna Muscat | May 23, 2017 | Content Marketing
If done right, content marketing can help create and maintain a positive standing for a business within the digital marketing realm. According to the WSI OMS team, there are a few things you should change about your content marketing strategy to achieve better results and increase your following:
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Make it All about the Audience
While promotional content has its time and its place, the type of content that usually performs the best is the content that is all about the audience. It needs to be useful, it needs to be interesting and it needs to elicit a reaction (hopefully a positive one!). For example, while you find your hair and beauty company’s inception story extremely interesting, the majority of your followers will not. However, on the other hand, tips on how to avoid frizz and articles explaining the latest makeup trends will result in more likes and shares.
By all means, throw in a few keywords and a couple of links here and there, but be careful not to do it so often that it overwhelms your audience. For the most part, if the piece of content is of good quality and your audience is enjoying engaging with it, most of the SEO will take care of itself as Google will recognise this instantly. In short, less is more!
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Worry More about Consistency than Quantity
There is a ‘more, more, more’ attitude that exists throughout the world, often leading to companies believing that to ‘stay on the map’, they need to be churning out content like there’s no tomorrow. However, this approach won’t win you anymore followers, nor will it improve your SEO rankings – especially if quality has taken a knock in the process. Consistency in terms of quality, as well as when and how often you post, is far more important.
Looking for content and digital marketing expertise? For professional assistance with your content marketing strategy, do not hesitate to get in touch with WSI OMS.
by Marianna Muscat | May 16, 2017 | Content Marketing
Everyone knows that quality content is key to every great content marketing strategy. However, even if your content is interesting and well-written, that’s only half of the battle won. You need to actually convince people to read it first! Here’s how…
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Pay Attention to Your Headline
This is obvious… but it is often tackled with the wrong approach. An attractive, enticing headline doesn’t need to rely on sensationalism or make false claims to get more clicks (in fact, it shouldn’t!). You should be making your headline count by ensuring that it is specific enough, that it promises the potential reader something (and delivers on that promise within the body of the text) and that it veers away from the conventional.
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Pay Attention to Formatting
Overwhelming your potential readers with a 6-foot-long paragraph is NEVER a good idea. However, this is not to say that you should avoid writing long blog posts. The secret lies in the way in which the blog post is formatted. It needs to be formatted in such a way that it encourages the reader to continue reading. This is usually achieved by ensuring that you use plenty of white space in between each paragraph (try to keep paragraph lengths as short as possible with a maximum of 6 sentences each) and making use of attractive, relevant images throughout.
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Pay Attention to the Details
Your blog post is not the only thing that needs to attract and entice. You also need to pay attention to the quality of the social posts that are going to be used to direct potential readers to the blog post itself. Short, punchy descriptions are best. With a bit of paid advertising, you can make sure that all the right people are exposed to it and, as a result, your blog too!
For professional content marketing services and advice, WSI OMS is the company to contact. We specialise in all aspects of digital marketing from content and social to search engine optimisation and website design. Get in touch with us today to learn more.
by Francois Muscat | Apr 12, 2017 | Content Marketing
It has been proven over and over again that content marketing is the best way to guide your prospects down the sales funnel and keep your existing customers coming back for more. In fact, at WSI, we try to avoid the overused phrase that “content is king”! However, as with all clichés, it is based on a home truth. However, churning out lots of content is only beneficial if is attracts the correct target audience. Your email newsletters, social media posts, and website blogs can be as entertaining as ever, but if they are not deemed entertaining by the right group of people, your efforts will have been wasted.
Best Practice Number One
The final sentence of that last paragraph leads neatly into the first best practice for creating content that attracts the right visitors. If you do not know who your target audience is, how on earth are you going to be able to write to appeal to them? By creating a buyer persona, you create a character that you can visualize chatting to as you write. You will know what makes them tick.
Best Practice Number Two
Knowing what stage along the buyer’s journey your reader is will be the next determiner of how you will approach them. Your content will vary depending on whether they are:
- Only just becoming aware of a problem or need.
- Considering the best solution for their problem.
- Ready to choose a solution-provider
Best Practice Number Three
This is the stage where your creative juices must flow as you curate content, and then tailor it for the previous considerations.
Best Practice Number Four
Great content? Check
Now it is time to distribute that content via an appropriate method for each buyer persona.
WSI
To help your content marketing to get the attention of the right audience as accurately as possible, the team at WSI have your back. Get in touch with us today to find out more. To download your copy of our new ebook, Email Marketing: Evolving in a Social World, XXX
