by Marelise da Silva | Oct 5, 2017 | Content Marketing
Are you looking for tools that will help you fuel your content marketing campaigns? Creating content is a time-consuming task and most business owners need all the help they can get. With the right content creation tools, it is easy to generate numerous posts without feeling like all you’re doing is writing.
Evernote
Do you plan your content? Many online entrepreneurs fail because of poor planning. Evernote is a great tool that helps you to write down your notes and convert them to useful content. It helps you draft all your ideas from the starting point to the endpoint.
Canvas
Most people know Canvas as a tool that helps them create images. However, this is an excellent tool for anyone who loves B2B marketing. It can design content that can be used on all social media platforms.
Google webmaster tools
Google provides this free tool to help you create great SEO content. It is a fantastic tool because it enables you to check the performance of your content and optimization. It helps you reach your target audience in a short time.
Blog topic generator
Have you ever run out of ideas for blog topics? This is normal to any active blogger. No matter how you try to stay inspired, sometimes you might run out of topic ideas. This tool can help you solve this in minutes. Your task is to insert words that you have in mind, and it will come up with fantastic ideas.
Content creation is the key to success in online business. You have to keep your business updated and stay motivated. Do you need any help on this? Feel free to contact WSI OMS for further assistance.
by Francois Muscat | Oct 4, 2017 | Content Marketing
You don’t want to sound too pushy in your promotions. Right? The internet is full of annoying pitches everywhere. Most email subscribers unsubscribe from mailing lists due to the frequent salesy emails they receive which don’t give them space.
Selling your product without too much persuasion is the secret to successful online marketing. However, getting this right isn’t as easy as you may think. Is it possible to mellow down your pitches and still sell? Here’s how you can do it.
Try the free way
What is the free way method? Have you ever come across entrepreneurs who show how their products work? Here’s an example. If you were selling a keyword SEO services, you could also go ahead and teach your audience how to make their content appear on the first pages of Google for free.
People will be interested in learning more about it. You will be seen as an educator and when it’s time to invest in services that you offer, they will turn to you.
By sharing helpful information for free, you will be helping those who can’t afford your premium services. If they benefit from your free services, they will understand that your premium services could make them do even better.
Build a relationship with your potential customers
Appreciate your customers for giving you an opportunity to talk about your product. Give them thank you cards and access to your content. Create other freebies that they get as a bonus for purchasing your products and services.
Share your expertise
As a business person, you know what works well for you. Most people who might need your services might be other business people who operate in the same field as you. Share your expertise and tips. If you practice this, they are likely to come back with other clients.
Do you need a helping hand in social selling without pitching too much? Contact WSI OMS, and you will love it.
by Marianna Muscat | Sep 26, 2017 | Content Marketing
What is the main goal behind creating a content marketing strategy if not to generate more leads and conversions for your business? In an effort to help boost your online marketing efforts, here is some advice for successfully creating content that is guaranteed to result in a higher number of conversions for your brand.
Keep Your Headlines Intriguing
You need to find a way in which to draw people to your content – and a great headline will be sure to do exactly that. According to a recent study conducted by Outbrain and HubSpot:
- The longer the headline, the higher the click-through rate.
- When creating a list-based post, keep in mind that lists with an odd number in the headline generated a 20% higher click-through rate than those with an even number.
- Headlines that end in a question mark have a higher click-through rate than those that end in a full stop or exclamation mark.
Focus on Your Intro
Once you have convinced people to click-through to your content, you need to give them a reason to continue reading. One way in which to do this is with a short, snappy introduction. Include fast facts, questions, and remember to keep all sentences short and to the point.
Use Original Graphics
Content that has both a text and visual aspect is known to lead to more conversions. Just remember to keep all visuals original. Stock photos really won’t do you any favours. You could also add more than just a few basic images – how about some graphs, charts and / or gifs?
If you’re searching for a content marketing partner that can help to boost your digital marketing strategy and drive higher profits, WSI OMS is here to assist. Contact us today to learn more about our broad range of services.
by Marelise da Silva | Sep 21, 2017 | Content Marketing
What’s the point of creating epic content if you don’t actually put in the effort necessary to promote it? When it comes to content marketing, there are three phases that need to be completed in order to ensure success: brainstorming, content creation and publishing and, finally, content promotion. Below, we investigate the top 3 tools that you can utilise in order to draw attention to your content without having to spend a fortune in the process.
Outbrain
Outbrain is an exciting content promotion tool that places your content on some of the website’s top publishers’ websites. It works on a pay per click basis and is an excellent way in which to draw attention to your best pieces. If you want to gain access to even more publishing outlets, you might also want to consider signing up for Taboola, which works very similarly to Outbrain.
Hootsuite Amplify
Want to encourage your employees to start sharing your company content (and make it really easy for them to do so as well)? If so, Hootsuite Amplify is a good option. It makes it possible for you to keep track of who is sharing your content the most often, too. Unfortunately, this tool doesn’t come cheap. If you’re looking to save, you might want to try Circulate.it instead, which is slightly more gentle on the bank account!
Social Warfare
This handy WordPress plugin is a must if you want to make it as simple as possible for people to share your content on social media marketing platforms such as Facebook, Twitter etc. It allows for people to share the content on their profiles with just one simple click!
Looking for more ways in which to improve your content marketing efforts? Look no further than WSI OMS. As a leading online marketing company offering a diverse selection of services, we’ve got your business covered from all angles! Get in touch with us today to learn more.
by Marelise da Silva | Sep 14, 2017 | Content Marketing
Content marketing and social media marketing go hand in hand. With this in mind, we have put together a few helpful tips for ensuring effective, results-driven content marketing on Facebook.
Reassess Your Tone
Even if you want to come across as formal and professional, this tone isn’t going to do you any favours when it comes to increasing your following on Facebook. Unlike LinkedIn, Facebook is, after all, a casual social platform. Knowing this, you might want to be a little less pedantic about how you’re coming across and focus instead on being friendly and giving your followers a reason to want to interact with you.
Don’t Forget the Visual Aspect of Your Posts
It doesn’t matter how well-worded your content is, if you want to grab people’s attention and stop them from scrolling past your Facebook updates, you’re going to need to include visual aspects as often as you can. A beautiful image, a funny meme or a relevant video can work wonders in terms of generating engagement.
Be Strategic with Your Timing
Facebook insights is an incredible tool that so many business owners neglect to use to their advantage. It provides you with information in terms of the best times to post – why not take heed? Other helpful insights include demographic data about the people who like and follow your page, as well as data detailing how many likes, shares and comments you received and how it compares to your previous results.
Here at WSI OMS, we are trusted digital marketing experts in South Africa with a focus on content marketing and social media marketing strategies. For more information regarding how we can help you, please do not hesitate to get in touch.
by Francois Muscat | Aug 14, 2017 | Content Marketing, SEO
Google Tag Manager is a free tool developed by Google to meet an increasingly pressing need for ease of access, functionality and complex data collection-made-easy as the digital and digital marketing world becomes more complex – and it’s great for SEO.
SEO is all about tracking user behaviour and responding to it to give users what they want and like. Google Tag Manager is, therefore, a powerful SEO tool in that it:
- enables advanced tracking and data collection from multiple sources, far beyond what can be gained from Google Analytics alone
- enables faster, more flexible and more directed response to that data
- reduces the need for time-consuming (and often costly) coding by developers
- offers direct control through an easy-to-use platform
- enhances the functionality of marketing programs that can otherwise slow the site page loading
A one-stop tool for ‘faster, better, easier and more intelligent’ tracking has the potential to be the SEO (and digital marketing) equivalent of a jet full of rocket fuel vs. a WW2 prop-plane. That is, if used correctly, to its full potential and by the people directly invested in using it: the SEO and digital marketing team.
Tags for tracking and data collection
For the client: a tag is a snippet of code that tracks and collects specific data sets showing user response to digital marketing efforts: from websites, social media platforms and mobile apps. This data is relayed to respective third party platforms such as Google Analytics. Tags track user behaviour such as engagement, sharing, remarketing, AdWords conversions, click-through, etc.
Collectively this tracking data provides crucial information for social media marketing strategy, content marketing, SEO and related strategies such as link building and further website design and development.
Google Tag Manager gives you and your team direct control
Traditionally, tags were installed and managed by developers in accordance to your website design and whatever data sets were required at the outset and over the course of an SEO or content marketing strategy. However, Google Tag Manager allows instant and direct control of tag installation and management: by you or your digital marketing team.
Contact us today for more information on how we can help you make the most of Google Tag Manager. We will maximise SEO and boost your overall digital marketing strategy.
