by Marianna Muscat | Mar 10, 2020 | E-mail Marketing
If you’re looking for ways to improve your email marketing, you can’t go wrong with interactive email and email automation. These are highly effective ways to reach your audience with targeted content that can establish your authority in your industry and drive increased sales for your business.
Interactive Email Explained
An interactive email allows your reader to perform an action that activates or sets off an event in the said email. Using interactive email in email marketing is a very effective tool as it keeps the user intrigued and in the inbox for longer periods of time as they perform the required actions.
Email Automation Explained
Email automation allows for an email to be automatically sent when a specific trigger or action has been met. For example, when a user subscribes to your webpage an automated email welcoming them and helping them to get started might be sent.
Now that we understand what interactive email and email automation are, we can look at what steps need to be taken to ensure a successful email campaign.
Step 1 – Determine Your Goals
It would be in your best interest to understand your goals and know exactly what you would like to achieve through your email campaign, as this will ultimately determine who needs to be targeted, what type of email is to be sent and what marketing automation content is required.
Step 2 – Two Ways to Build Your Email List
Your email list can be built in one of two ways, depending on whether you want to target existing users or whether you want to obtain email addresses that you might not already have. Here is how to go about it:
If it is existing customers you plan on getting in touch with, you can simply import a list of your known contacts’ email addresses into your chosen email marketing tool.
On the other hand, if it is new customers you plan on acquiring, then this will be done by manually building a new list from scratch.
Step 3 – Determine Which Type of Email Campaign You’ll Need
Should you be sending out a newsletter, a marketing offer, an event invitation or simply just an announcement? Ultimately, what you decide on here will be influenced by the goals you decided on in step 1.
Step 4 – Craft Your Email Campaign
Now that your goals are decided on and you have built a list of email addresses and selected the type of campaign you would like to send out, you can begin to build your email. In short, it should be easy to read, have engaging images and visual content, be personalized and be relevant to each subscriber.
Our guide will help you to launch your email campaign – quickly and easily. You are only 4 steps away from sending out your first well-crafted email and improving your email marketing strategy. Contact WSI OMS for help with your email marketing strategy.
by Marianna Muscat | Mar 2, 2020 | Digital Media Marketing
Google ads automation can revolutionise your PPC strategy. Digital marketing trends are changing and leaning heavily towards automation- but that’s not something you should be afraid of! In fact, automation only makes your job easier. By automating features of your Google Ads campaigns, you can see business insights and increase conversion rates with minimal time spent online. As digital marketing experts well-versed in Google Ads automation, let us give you a few tips.
Tips and tricks to make the most out of Google Ads automation
Define your objectives
Google’s algorithm can only provide you with valuable information if it knows what information is valuable to you. The best way to ensure that you and Google Ads are on the same page is to perfect your tracking. Use Google Tag Manager to tell Google which actions you care about so it can tell you what you want to know- and deliver relevant results.
Try smart bidding
Smart bidding is no longer reserved for large, high-budget campaigns. This automation feature is extremely helpful because it can bid on campaigns for you. If you’re a newbie, be sure to start small and utilise bid caps.
Use close variants
Close variants can help you identify variations of your target keywords that are just as effective, but at a more affordable CPC. It may seem daunting to change your keyword strategy, but doing so with Google Ads automation will help you identify customer value and reassess your investments.
Google Ads automation is helpful, but we know that it- along with other SEO and digital marketing strategies- can be confusing. Don’t waste your valuable time by spending hours trying to learn all you can about PPC ads and automation. Instead, contact us today and let us use our tested and proven strategies to grow your business.
by Marianna Muscat | Feb 27, 2020 | Ecommerce
The web design for your e-commerce website must be optimally designed to automate sales, collect funds online and, most important of all, be easy for your customers to navigate. A successful e-commerce business owner also needs to track some key performance indicators (KPIs). Below, we discuss three of the key performance indicators.
What Are Your Sales?
The first indicator is pretty obvious – sales:
Track Your Sales
Sales and customer growth are always the most important indicators of health for a business. Every business tracks sales on an hourly, daily, weekly, monthly and/or quarterly basis. You also want to track your sales by promotions and channels so that you know which acquisition efforts are working, where they are working and when they are working. This will help you to spend your ad dollars more effectively.
What Is the Average Sale?
You also want to track your average sale on a customer’s first, second and third purchase. Knowing this will give you insights at how purchasing changes over time, such as whether it increases or decreases after the first sale, so that you can develop strategies to improve growth.
Who Are Your High-Profit Clients?
Profit per order is something else you want to track. It’s important to understand who your high-profit clients are and where they come from.
Who Are Your Retained Customers?
The next thing you need to track is the retention rate, with a ‘retained customer’ being described as one who has purchased from you three or more times. Your e-commerce business’ retention rate is important because it helps you understand how customers feel about your brand and whether they will become advocates or not.
Retained customers are your most profitable customers. A great example is from Zappos: 70% of the company’s sales come from retained customers, in other words – those who have made shopping at Zappos a habit.
Get the Best E-Commerce Website Designed for Your Specific Needs and Goals
Web design, SEO and content marketing are all tools that can help you improve the KPIs of your e-commerce business. Contact the experts for more advice today.
by Marianna Muscat | Feb 17, 2020 | SEO
Businesses and service providers who offer products or services on a local basis can benefit greatly from ranking in local SEO, showing up for the customers who need them when they need them. That is the most important difference between local SEO and organic SEO (which often doesn’t include the geographical element that local SEO focuses on).
This guide to local SEO will provide you with the information you need to optimise your website for local searches that will, in turn, help you to attract local customers.
Your Local SEO Guide:
Google My Business
First and foremost, you need to appease Google to rank in their search engine rankings pages. So, you’ll have to claim your “Google My Business” listing. There are many simple tutorials to follow to claim your GMB listing, which should enable you to do it without any problems. Claiming your GMB listing will help Google to give accurate information to potential customers when they search for your types of products and services. In addition, it will help you to rank locally because Google has access to the information in a format they prefer.
Different Rankings
Confused about snack pack and organic rankings? It can most certainly become overwhelming to understand all the different rankings. But, the most important thing to remember is that all these rankings work with best practices for SEO. And, keep in mind, ranking in local SEO will help you to show up in both snack pack and organic rankings.
Organic Rankings
Organic rankings are the regular Google results rankings that we’re all familiar with (you can find many different resources on our blogs to help you understand organic SEO).
Snack Pack Rankings
The snack pack results appear when doing a local search. The top three ranked results for that specific search query will be arranged at the top of the page in a blocked out area just underneath a local map.
Content
Quality content will remain an important factor in SEO. So, if you create content that is not only of high quality, but also locally relevant, you’ll be taking important steps to improve your local SEO ratings.
When creating your content, remember to add internal backlinks that point to important pages and content on your website. These will give Google a good indication of how useful your site may be to local users. If you cover local topics in your content, you may also see a jump in your rankings as long as Google can see that you are providing your readers with quality content that will be relevant to their searches.
Keywords
Ranking in local SEO depends on your use of relevant local keywords. By using a keyword research tool like Serpstat, you can find keywords related to your business that rank in local searches. With Google’s keyword planner you can even research your competitors’ keyword rankings and base your own keywords off of this information.
Pick keywords based on your industry terms, by using modifiers (words that describe events, products and services to refine the main keyword into a more specific term). You should also research trending local terms and competitor keywords. This type of keyword research will enable you to pick keywords you can rank for locally.
Backlinks and Reviews
Both of these elements will further prove to Google that your business exists, that you have good content and that you’ll be useful to their audience in search results.
You can start building links to your site by claiming your GMB listing, by joining other reputable listings in your area and by guest blogging for sites that report on local news and events. Building a backlinking strategy is a complex endeavour and deserves more attention than we’ll be paying it in this post, but you can find good backlinking resources here.
Good reviews from your clients will also boost your credibility and help you to climb the local ranks. Getting reviews from clients can often be as simple as asking for them. You can do this in a newsletter, in person or on social media.
Need more help with your SEO strategy? Contact WSI OMS to find out about our outstanding SEO service offering.
by Marianna Muscat | Feb 4, 2020 | Content Marketing
Content marketing is all about giving people the educational solutions or answers that they are looking for to make a decision. People looking for legal services should be able to find information about their particular issue and how your team of lawyers will assist them.
Content Marketing Drives Results
Not only do small law practices who have blogs on their websites show a 126% higher lead growth than those that don’t, content marketing results in conversion rates six times higher than other marketing methods.
When looking for a lawyer, people want authority and authenticity. Your prospects want to feel connected to your firm before they commit.
Well-crafted content shapes you as a go-to source for fresh insights, innovative solutions and legal trends in your clients’ industries. While search engine optimization and keyword research have tremendous value, content marketing pays long-term dividends, and therefore quality trumps SEO.
Legalese is what puts regular folk off the law. Share your knowledge, processes and history in a way that is understandable by the layman, interesting and, where possible, constructed as a story.
Online Reputation Management
No matter how great a lawyer you are, how you and your firm are perceived carries more weight than your track record. Social media has given a voice to anyone who wants to say anything about you, and positive and negative reviews, comments and conversations about your business abound.
It is essential that you control and improve how your firm is regarded by others by encouraging feedback, constant monitoring, having a response plan ready, handling negative comments skilfully and following through.
Digital Marketing Services for Your Law Firm
Are you in the legal field and interested in digital marketing methods and strategies to boost your status and help you generate new leads? We offer a range of internet marketing techniques, including lead generation, online reputation management and Google reviews that can be customized for your firm. For more information, contact us today.
