If you’re looking for ways to improve your email marketing, you can’t go wrong with interactive email and email automation. These are highly effective ways to reach your audience with targeted content that can establish your authority in your industry and drive increased sales for your business. 

Interactive Email Explained 

An interactive email allows your reader to perform an action that activates or sets off an event in the said email. Using interactive email in email marketing is a very effective tool as it keeps the user intrigued and in the inbox for longer periods of time as they perform the required actions. 

Email Automation Explained

Email automation allows for an email to be automatically sent when a specific trigger or action has been met. For example, when a user subscribes to your webpage an automated email welcoming them and helping them to get started might be sent.

Now that we understand what interactive email and email automation are, we can look at what steps need to be taken to ensure a successful email campaign. 

Step 1 – Determine Your Goals 

It would be in your best interest to understand your goals and know exactly what you would like to achieve through your email campaign, as this will ultimately determine who needs to be targeted, what type of email is to be sent and what marketing automation content is required.

Step 2 – Two Ways to Build Your Email List

Your email list can be built in one of two ways, depending on whether you want to target existing users or whether you want to obtain email addresses that you might not already have. Here is how to go about it:

  • Existing Customers

If it is existing customers you plan on getting in touch with, you can simply import a list of your known contacts’ email addresses into your chosen email marketing tool.

  • New Customers 

On the other hand, if it is new customers you plan on acquiring, then this will be done by manually building a new list from scratch.

Step 3 – Determine Which Type of Email Campaign You’ll Need

Should you be sending out a newsletter, a marketing offer, an event invitation or simply just an announcement? Ultimately, what you decide on here will be influenced by the goals you decided on in step 1.

Step 4 – Craft Your Email Campaign 

Now that your goals are decided on and you have built a list of email addresses and selected the type of campaign you would like to send out, you can begin to build your email. In short, it should be easy to read, have engaging images and visual content, be personalized and be relevant to each subscriber.

Our guide will help you to launch your email campaign – quickly and easily. You are only 4 steps away from sending out your first well-crafted email and improving your email marketing strategy. Contact WSI OMS for help with your email marketing strategy.