As a business owner, you need to reconsider your digital marketing strategy every once in a while. The New Year is the perfect time to do this. Sticking to the same campaigns and strategies that worked a few years ago (or even last year) won’t keep you on the cutting edge of digital marketing. Here are a few ways to rethink your digital marketing strategy this year:
Analyse your website statistics
Instead of just looking at the number of website visits and drop-off rates, make time to analyse your website statistics and reports so you can get a better understanding of your target audience. Not only will you be able to gain more insights into their preferences and interests, but you will also be able to pick up on seasonal trends which you can capitalise on in future. Partner with an experienced digital marketing consultant for the best results.
Consider niche social media networks
Facebook and Twitter are great, but have you taken the time to consider more niche platforms such as Periscope and Instagram? New social media networks enter the market all the time and some of these networks could be particularly relevant for your target audience. Make sure you or your marketing people are on top of new social media trends in your industry.
Find out where you can automate certain marketing efforts
Creating content, social media and email marketing all takes a considerable amount of effort, but there are many opportunities to automate certain processes. Take a look at your sales funnel, how your sales people do business and how your marketing teams nurture leads to see where you can automate certain processes.
Need help rethinking your digital marketing strategy this year? Then contact us today.