We’ve all had those moments when the inspiration starts to dry up just as the deadline looms. We also all come through it – in one way or another. Here are three things you can try to stop you from getting stuck and keep the inspiration flowing:


1.Remind Yourself That Writing Is Something You Want to Do

There is any number of jobs you could be doing, from cleaning toilets to selling insurance to balancing corporate books. However, you chose to be a writer, and here you are; doing what you chose to do. That, in itself. is a blessing few people have. So, next time you’re struggling with a tricky topic or client, just remind yourself of your fortunate position. As soon as anything becomes something you want to do, rather than have to do, it gets a whole lot easier.


2. Find the Balance Between What Your Client Needs and What You Like

As a writer, you need to write about what fires you up, about things that you find interesting, written in your own inimitable style. You may well say: “Yes, but that’s easier said than done when you’re filling a copywriting brief.”

The trick is to be inventive and find a way to join the brief to your interests and style. When you do so, it makes your job more fun. There is also a certain gratification in mining for and unearthing the connections between client demands and your own sensibilities.


3. Don’t Try to be Original

If you’re writing a lot of technical or sales-driven content, you may start to feel like there isn’t much space for your voice. “How can I make this original?” you ask yourself, leading to a lot of time wasted in staring at the screen, drafting and deleting whole paragraphs, and needless self-criticism. Just remember that you can’t help but be original. No matter how many times a topic has been approached by other writers, none of them see it or write it exactly as you can. Just put your fingers to the keys – and there you are.


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