Balegugu is a digital strategist who works with our clients to identify their unmet needs, she oversees the execution of our digital marketing plans through specific initiatives to meet the objectives of the strategy. Gugu assists with cross-functional tasks to develop and evolve ideas bringing together WSI’s brand goals, objectives and the clients’ needs.

She has a bubbly personality and believes that when you do what you love and, you love what you do you’ll never work a day in your life. This fuelled her interest in digital communications and branding motivating her to further her studies with an Honour’s degree in Strategic Brand Communication at Vega Branding School. In addition to this, she has Google Certification in Online Marketing fundamentals and has experience with brands such as IBM.

“I start each day with three imperative ingredients: my coffee, confidence and creativity!”