During the COVID-19 pandemic, businesses across the globe are shifting gears when it comes to email marketing, using this platform to communicate a variety of important messages. If you are unsure of the kind of information you should include in your email marketing...
It stands to reason that companies would begin reducing digital marketing efforts, due to the downturn in the global economy during the COVID-19 outbreak. However, while reducing marketing spending may seem, intuitively, to the be the smart choice, the drop in search...
As has become very clear to anyone doing any kind of digital marketing, strategies and tactics need to change substantially in the wake of the COVID-19 crisis. For a long time to come, we will not be able to rely on the same techniques and approaches we used before....
If you own a trucking company, then you may have heard of freight factoring. Instead of lending funds as a bank would do, freight factoring companies purchase overdue invoices and exchange them for a cash advance that can be used to improve your company's cash flow....
Consumers are being hit from all sides with information about COVID-19, including in the email marketing that gets fired into their inboxes every day. You have either already sent a COVID-19 email or are considering doing so, but how do you ensure that it says what it...
There are so many reasons why all businesses need to adopt a solid inbound marketing strategy. Firstly, this manner of marketing helps to ensure a more targeted approach to drawing in new clients because it focuses on the buyer’s journey by tailoring content to edge...
How do you drive and guide your digital marketing presence during the COVID-19 crisis? You need to make some major shifts to make sure that your brand reflects the times and the changing business and consumer environments. These four tips will help you pitch your...
There is no way that content marketing can stay the same as the COVID-19 pandemic rapidly transforms every aspect of our lives. Copywriters are quickly adapting to the new conditions, shifting their word choice and tone to suit the new culture and frame of mind that...
The COVID-19 pandemic has thrown the entire business world into crisis mode. Marketing functions, such as email marketing, have had to be modified to keep up with the disaster. Email marketing remains an important strategy and you still have the capacity to reach a...
There is a lot of uncertainty with Google ranking factors currently, which is driving the SEO industry crazy. The search engine giant continuously introduces new updates, which can make it seem like an overwhelming task to keep up. I will be hosting a webinar entitled...
As we all know too well, the scope and best practice guidelines of the digital marketing world are forever changing - even more so in light of the global COVID-19 pandemic. So, considering the state of the world and the many businesses trying to get back on their...
LinkedIn has become one of the most widely used social media and networking sites for professionals, and while it is not as formal as corporate communication, there are some lessons to learn in using LinkedIn as a networking tool. How to use LinkedIn successfully in...
Your website page quality (according to Google) is one of the most important factors that need to be addressed by your SEO services partner. If Google rates your website as low-quality, you won’t rank high on the search results for their audiences which means that you...
Financial advisors require specialised content. It’s also a highly competitive field, which makes good marketing all the more important. Here are five tips to help financial advisors promote their brand. Think beyond written copy The idea of writing a blog might seem...
“Trust is built when no one is looking” – Seth Godin If you’re clueless about trust factors and you don’t understand why they are a massive focus point for top website design companies, keep reading for the low-down from WSI OMS. Trust Factors that need to be included...
If you want to bring viewers to your website’s landing page or ecommerce products page, pay per click advertising can help you to bump up the amount of traffic quickly. But what can you do if your pay per click advertising strategy isn’t performing as well as you...
When you spend money on SEO services, you need to find ways to monitor your performance and see if your rankings are climbing thanks to new tactics being employed. Using SEP optimisation tools can cut down on manual monitoring, they are quite affordable and they are...
One of the most important aspects of any inbound marketing strategy is copywriting - and product descriptions are something that needs an equal amount of attention as blog posts or your About Us page. You want to describe products that are appealing and that lead to...
LinkedIn is a powerful social media portal for lead generation, with two new professionals signing up to join every second, and by incorporating LinkedIn into your social media marketing strategy, you can easily boost business leads. Learn more in this guide 4 social...
Each year, Google alters its algorithm between 500 and 600 times on average. In short, this means that the world of SEO is forever changing! And, if you want to ensure that your rankings remain positive, it’s up to you to keep up. In an effort to aid you on this...
A Guide to Embracing AI in Your Business and life