As the world adjusts to a new normal brought on by the COVID-19 pandemic, more companies are allowing employees to work remotely. Others have had to adapt by going full e-commerce. Nobody knows what the future holds, but telecommuting looks like it's here to stay even...
Social media marketing is the most popular way to reach potential clients, since everyone has a smartphone in their hands nowadays. What do you do when your target audience isn't on social media, though? Although social media is at the forefront of marketing, there...
If you want to benefit from pay-per-click (PPC) advertising, you need to have clarity and intent when integrating it as a digital marketing tool. The most challenging aspect of PPC advertising is that it is by no means an exact science. There is a lot of experimenting...
Email marketing can be so effective that it can generate a US$38 ROI for every one dollar spent. Not everyone manages to realise that kind of return, however. Failure to reap rewards like this from your email marketing is not a question of your content, nor is it a...
Running out of content marketing ideas for your blog? The good news is that you don’t have to search far and wide for fresh, informative content. Your blog should be focused on telling the story of your business in a compelling way, so the ongoing development of your...
In a previous post, we unpacked LinkedIn’s helpful guide for the marketing industry. In this second part, we’re delving deeper into the strategies, activities and information that has been proposed for business owners who want to grow and see a return on the...
LinkedIn recently published an incredibly helpful guide for the marketing industry. It aims to help businesses create growth in this challenging time and prove their ROI from marketing spend. There are six key areas in the guide, and each area contains strategies,...
With over 800 million active users worldwide, billions of downloads, and a highly engaged audience, TikTok is a digital marketing dream. It’s interactive, collaborative, and undeniably addictive. Recently, TikTok also outshined Facebook, Instagram, Messenger, and...
Have you assessed your email marketing tactics recently? While it’s true that you can’t afford to neglect any aspect of your digital marketing strategy, email is one that appears to be particularly vital. Roughly 86% of B2B marketers rely on email marketing to reach...
The idea that influencer marketing only works on the younger generation is being disproved, with baby boomers increasingly becoming more of a target. The perception that social media marketing should be aimed exclusively at young people is one that has been...
Factoring companies provide the ideal solution for businesses looking for better cash-flow management. When searching for the perfect company to meet your factoring needs, there are several common questions that should be asked. Some factoring companies serve multiple...
The COVID-19 pandemic has had a profound impact on social media marketing as brands adapt to the changes in the way that people are engaging with them online. The unique pressures that brands face have forced some key changes such as the dramatic drop in sponsored...
Pay per click advertising should form part of any inbound marketing strategy to maximise the reach of the content being promoted. The two should work together to complement and enhance one another. Once pay per click and inbound marketing strategies are pushing in the...
We’ve been under house arrest for most of 2020. As lockdowns ease and work beckons, here are 6 post covid19 trends for web design businesses: Working from home You’ve baked 100 banana breads, tried all the jigsaw puzzles, washed your hands and behaved yourself....
The ultimate goal of your social media marketing strategy is your bottom line. So who better to take advice from that Warren Buffet: “An idiot with a plan can beat a genius without a plan!” LinkedIn themselves share that marketing with a documented plan results in...
As a social media marketing platform, LinkedIn is not necessarily the first to come to mind. It has a reputation (unfairly assigned) as a tad stuffy and conservative. However, LinkedIn marketing is a powerful means of driving awareness of your brand and increasing...
People are more likely to be shopping online during lockdown, which means you need to be investing in online advertising in a whole new way. Now is the time to try new things to get your products and services under the eyes of your potential buyers. Here are six...
LinkedIn, the world's largest professional network, offers a variety of features to help you reach your ideal customers - LinkedIn Pages, LinkedIn SlideShare, LinkedIn Groups, Publishing on LinkedIn, LinkedIn Sponsored Content and Direct Sponsored Content, LinkedIn...
If you want to learn more about SEO for your digital marketing journey, a good place to start is on-page SEO. In this guide, we’ll cover what it is, why it is essential and how you can optimise your content for SEO. What exactly is on-page SEO? On-page SEO...
The hub & spoke content model is incredibly powerful and simple enough to implement in your content marketing strategy. Take a look at how this model works: What is the hub & spoke content marketing model? Simply speaking, the hub & spoke model refers to...
A Guide to Embracing AI in Your Business and life