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We have been made aware that scammers are impersonating WSIOMS Digital Marketing, falsely claiming to offer freelance work and requesting personal banking information. These fraudulent messages are being sent via WhatsApp by someone pretending to be “Enzokuhle or Omphilr, the HR Assistant at WSIOMS.”
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Research has shown sales professionals active on social media outperform those who are not. Yet as many as 69% of sellers still do not use social selling. Just as technology has irrevocably altered the way we buy, so we need to update he methods we use to sell our products or services. Think of it this way, “To not sell socially in today’s competitive environment is like leaving money on the table and walking away.”
The Value of Social Selling
Most companies could benefit from shortening the entire sales cycle while also achieving more success, you definitely need to give social selling a go! Buyers today reach a purchasing decision before setting foot out their doors thanks to the internet. Pre-purchase research has never been quicker or easier.
By sharing valuable information and interacting with prospects on social media platforms, your brand earns trust. Potential customers will already have selected you before meeting your sales team.
Social selling provides insights into your customers’ needs and wants. By closely monitoring what problems prospects encounter, your sales team can identify and target possible leads.
How often do you make a decision about the purchase of a big-ticket item entirely on your own? More often than not, people tend to weigh in the opinions of those they trust. With online selling, you can inspire confidence in your brand by sharing online reviews. Another way that social media allows you to establish a positive reputation is by enabling almost instant feedback and communication.
Because social selling is all about engaging and attending to customers and prospects in a meaningful way, relationships are built. Once a trusting connection has been made, buyers will naturally turn to your company when they are ready to buy.
It is six to seven times more expensive to attract a new customer than to retain an existing one. To maintain the relationship you established with your buyers, you need to keep them engaged with and excited about your brand. To keep them coming back, share special offers and stimulating information on social media networks.
WSIOMS can help you find a Solution to online selling.
For more information on integrating social selling into your existing marketing strategy, please contact the team at WSI OMS today.
Social selling – a big buzzword of 2015 – is the process of developing relationships as part of the sales process. Taking place mainly on social networks like Facebook, Twitter, Pinterest and LinkedIn, it’s a technique largely used in B2B selling. The difference between social selling and traditional selling techniques of days gone by, is that social selling aims to cultivate one-on-one relationships, rather than broadcasting a message to many.
Social selling is gaining more and more traction, largely due to five trends:
Changing buyer behaviours
Buyers have more control than they ever did before, now turning online for more product information, rather than relying on salespeople. This has extended the period between initial interest and the purchase. Many companies are using social media platforms to influence their buying decisions, from reviews to personal opinions.
Evolving marketing departments
Marketing teams have had to adapt to the modern buyer, producing relevant content across digital channels – social, email and mobile. Targeted messages are reaching buyers through automation. Salespeople are having to change their game, working at new ways of manipulating social networks for lead generation, as well as nurturing their existing customers.
The rise of sales enablement
Sales enablement staff play a crucial role in educating sales reps to have the right conversations with the right people at the right time. Social selling is a skill that must be learned, so having support resources on hand makes social selling less frightening for sales reps and leaders.
The need for personalisation
Sales reps still need to have one-on-one conversations with buyers and social media is ideal for this. By empowering your sales reps on social media, you offer your customers a human-to-human interaction
Social platforms have become more user-friendly
Until recently, many social selling platforms were complicated, feature-laden social media management tools that were baffling to most. Today, with simpler yet more consumer-centric options, the social seller is able to master the platform fairly quickly.
Social selling has become an integral part of enterprise sales organisation, with business owners realising that this is the future of selling. If you would like to find out more about social selling, contact us.
Any person with a digital marketing campaign of any sort, knows the importance of having a presence on a number of social media platforms. They also know that it’s important to post regular content and to build a following of prospects that will convert to sales. It’s good to know what is important, but ticking all the boxes is one thing – getting a genuine response is what it’s really about. So how do you create content that evokes a response and spreads like wildfire?
Assuming you already know your target audience and what they’re interested in reading about, you need to find a way to spark a reaction. One theory is to use the Who, What, Why, When and Where words. It sounds simple, because it is – but they’re powerful tools to get your social media posts triggering the right kind of response.
Using the word Who in your social media titles immediately grabs attention, like Who You Should Be Following on Twitter, or Guess Who Just Got A Million Likes? Using this word makes the reader want to know who you are talking about, a psychological trigger much like FOMO (fear of missing out).
The word What reveals that there is a topic or something interesting being discussed. In a title, you are letting a reader know that they will find out just what you’re hinting at if you read the article. Think of titles like What Every Woman Should Know Before Internet Dating, or Find Out What Makes This Billionaire Tick. People pay attention to this word, as you are indirectly telling them something they need to know.
Why is a word that demands an answer. A title with Why in it implies that you are going to reveal the answer, or give a solution to something. Starting an article with a question gets the reader thinking in the right direction, showing them you’re going to help them find the solution. Why Does Eating Chocolate Make You Happy? or Why Earthlings Will Never Live On Mars are examples that create curiosity – people love to learn new things.
We are all a bit obsessed with time and When is the word to use to get your audience thinking about a time frame. When Are You Going To Make A Change? or similar creates a finite period for a task, that needs to be fulfilled.
Where To Find Quality Influencers shows people how to find something – again, you are hinting at providing an answer they need to know. No one wants to be left out, so revealing where the fun stuff happens is very likely to get you a response.
Crafting an article using the W words can be the difference your marketing strategy needs. For more on social media strategies and content creation, get in touch. We know all sorts of secrets to successful digital marketing.
If you’re pursuing a social media strategy, then Twitter is probably one of your chosen channels. Not only is it easy to connect with your ideal customer on Twitter, but you can also use a variety of features on this platform to engage with them.
Brands who already have a following on Twitter should consider using direct messages to connect with people. Not all Twitter users are keen on engaging with brands via direct message, so you need to be smart about how you go about sending this type of communication. Here are a few things to keep in mind:
Remember that it’s probably your first time talking to the person. Your initial direct message shouldn’t be overly familiar. Your tone and level of intimacy should be on par with how you would act when meeting someone for the first time.
Keep it simple. You could start the conversation by simply thanking the person for the follow or by asking them what kind of content they would like to see on your Twitter profile.
Be personal. Twitter users dislike being spammed. As far as possible, try to personalise each message. This can become administratively intensive if you start getting lots of new followers each day, in which case you should consider appointing someone for the role of social media manager or hiring a community management service to help you with this task.
Need help with your social selling or social media marketing strategy? WSI OMS offers social strategy consulting as well as community management services. Contact us for more information today.
In today’s technologically-driven world, social media has long been a major player in communication technologies advancements, with platforms such as Facebook and Twitter gaining unprecedented social momentum. Given the sheer volume of interaction taking place on such platforms, businesses simply cannot afford to miss out. Bearing this in mind, businesses around the globe have taken to social selling, where the aim is to foster meaningful online engagement tailored to each unique business.
Why should my business use social media marketing?
Social media platforms allow businesses the opportunity to connect with customers in a significant and sincere way through the use of a sound social media marketing strategy. The heyday of expensive television advertising and flashy billboards is coming to an end, with consumers becoming increasingly distrustful of noisy advertising. Rather, it is key to connect with customers in a space where genuine, two-way conversations are possible.
Real-time interaction enables conversations. Social media is all about talking to one another on a global scale and, from an online advertising perspective, implies that brand conversations can take place without a lag in communication. Rather, they are immediate, where feedback is instantaneous.
Social selling is non-invasive and welcomed by customers, which contrasts decidedly from cold calling, which can often be disruptive for the consumer.
A reliable online presence through the employment of social media tools implies that businesses can constantly manage their reputation, ensuring that the right message is being communicated at all times.
As experts in the digital world, WSI OMS offers an extensive array of digital marketing services, where our aim is to provide value, remain cutting-edge and offer measurable results. For more information on our range of services, contact WSI OMS today.
Social selling refers to the leveraging of social media networks and your personal brand to achieve your sales goals. It helps the sales person find the right connections and build trusted relationships, which in turn will make them better at most aspects of their jobs. Social selling is a powerful strategy which can help sell ideas, establish credibility in your niche, secure funding, attract talent and win over new customers. Since 25% of all time online is spent on social networking, it should be easy to see why this is such a powerful tool, whether it be for business development or brand promotion.
Potential investors, employees, colleagues, clients and customers are at your fingertips, but it’s not that easy. Social selling is not about placing adverts or promotions on your profile; it’s not about jumping on the bandwagon and doing what every other company is doing. It is not posting random thoughts or articles whenever the urge takes you. It’s not about self-promotion. It is about forming a solid brand strategy and like any campaign your business is involved in, it takes a hard work and persistence.
With so many people now using the internet to research their purchases and actually buy things online, you don’t want to miss out on this opportunity. Using social media platforms, such as LinkedIn, Twitter, Facebook and Google+, is the way to connect with your potential clients and differentiate yourself from your competition.
Here are some tips to help your social selling efforts succeed:
As mentioned before, start with a strategy. Create a profile for yourself which embodies the values, vision and purpose of your business. Decide on your target audience and start connecting with these people. The time spent establishing a presence on social media platforms puts you in front of your customers before they start buying. What could be better than delivering the right content, to the client on the right channel, at the ideal time in the sales cycle? Sales manipulation does not get better than this.
Word of mouth is still the best marketing tool – if you work hard at gaining your clients’ trust and giving them a customer experience that leaves them feeling happy and loyal, they will share it with their networks.
Track your results – like any strategy, if you can’t measure your efforts, you will struggle to know if you have succeeded. There are many tools online to help track traffic, giving you detailed reporting on where your sales or interest is coming from.
Do your homework: understand your potential customers and find out what it is they need and want and who they are. People are more willing to share on social media platforms, so without feeling like a snoop, you can find out what makes them tick and send relevant and interesting content their way. Research shows that people are more likely to interact on social platforms when the profile has a photo, so make sure you put one up.
Be authentic: once you have identified your potential customers, find common ground and establish a connection. Respond to a blog you liked, post comments with thoughts of your own, congratulate successes. You have a better chance of achieving sales through an already established relationship.
Nurture and maintain your social media relationships. People want to interact with people they can trust. Social selling is about giving and receiving, interacting with people in a way that is non-confrontational.
Seek referrals: within your groups of specific stakeholders, see if there are connections in common. Request an introduction from the mutual friend – this could be the end to cold calling.
Listen to conversations and debate – join and follow group discussions in your industry to gain customer insights about needs, interest and trends.
Engage with your customers: there are over 1.5 million unique publishers actively sharing content on LinkedIn. You can become a voice in your niche by sharing relevant content, blog posts and industry news. Try to publish content – if you do, it will become part of your profile and then shared by everyone, not just the people in your network.
The time dedicated to establishing a presence on social media platforms is never time wasted. It is an investment in your brand and if used correctly, will reap many benefits for your business.
