by Marelise da Silva | Jul 13, 2010 | Social Networking
LinkedIN is a Social Networking site for business professionals and like Blogs, Websites and other online marketing content, it can be optimised. The points made below are key areas you should focus on if you also want to optimise your LinkedIN Profile.
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by Francois Muscat | Apr 19, 2010 | Social Networking
Here is an excellent video titled “Social Networking in Plain English” that describes social networking in plain English. This video has been doing the rounds for quite some time but if you have ever wondered what it means, this video will give you a powerful explanation regarding social networking. Social Networking is a powerful Social Media Marketing strategy that you can use to market your products and services to basically any part of the world.
This video is well done and you might have a laugh or two while watching it.
Brief introduction to “Social Networking”:
Social networking is the grouping of individuals into specific groups, like a neighbourhood or a subdivision. Even though social networking is possible in person, universities, high schools or at the workplace, it is the most popular online.
The reason for this is that the internet is filled with millions of individuals who are looking to meet other users sharing similar interests, information and developing friendships
In the most concise terms, a social network is a group of like-minded individuals connected by a common interest. Common websites dedicated to social networking is “Facebook“, “Linkedin” and “Twitter“.
Social Networking according to Wikipedia:
A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.
About the video:
The video below was made by: Common Craft and can be found on YouTube: http://www.youtube.com/watch?v=6a_KF7TYKVc. It is a short explanation of social networking and why it has become so popular.
by Francois Muscat | Mar 15, 2010 | Social Networking
In order to get the most online visibility for your business, you need to establish your presence on social networks. With the constant search engine algorithm updates, social networking should be part of your internet marketing strategy as all the big search engines are moving into the social media playground.
To give you the simplest explanation of what it is – Social Networking makes it easier for people to listen, interact, engage and collaborate with each other. Conversation is king!
Social networking is the new frontier in internet marketing for many as blogging was a few years ago and still is. The unique targeted traffic you can get to your website, blog or online presence from sites such as Twitter, Facebook and LinkedIn is something you cannot ignore for your business. You can find many social networks to join with specialities or niches to fit your business.
The most effective way to use social networking and to benefit from it is to choose the ones that closely matches your market and niche. With new ones arriving every day, you will most likely find ones that matches your “target demographic”. Once you have found the networks you will be using, spend a little time on them and become part of the conversation. If you don’t find ones to suit your needs, you can create one. Become the expert in your industry.
While there are hundreds of Social Networks available to anyone, find a couple popular ones below to start you off with your exploration.
Find a couple of tips below regarding social networking
- You can find many networks for your targeted demographic. Usually the smaller the network, the easier it will be to connect with them.
- Don’t just sign up to the social networks you have chosen and think you have done the trick. Interact and spend some time networking with the other members that is part of your group and network.
- Decide on what your goals are and what you want to accomplish with your social network and the people you would like to reach.
- Create interesting topics and content. Once again conversation is king but you need content to start communicating.
- Don’t look for customers to do a quick sale. Go in with the plan that you are building relationships. You might find many unexpected alliances that can benefit your business in unexpected ways.
- Constantly monitor your approach and don’t be scared to try new things to get better results.
- Don’t count on the benefits you will be receiving from day 1. Real benefits usually comes over a long period of time. There’s no such thing as instant results.
- Research other networks within the same industry as your business. You can find many new ideas on these that might help you.
- If you have any questions, ask them in your social networks. These can be very helpful to find solutions.
Social networking has been around for a while now and more and more people and businesses are realising the benefits by engaging with customers in this way. The Social Networking hype is here to stay so it is never too late to implement it for your business. It is a fun environment as you can directly participate on how others view yourself and your business.
by Marelise da Silva | Mar 12, 2010 | Social Networking
You’ve probably heard about how Social Media can help grow your business, however, if you’re not a tech fundi then Social Media Marketing can become confusing.
Social Networking godsends like Facebook, LinkedIn and Twitter have become excellent lead generation and brand awareness tools and they provide a quick and affordable way to market your business.
The aim of this post is to highlight some tips you can use to make the most of the Social Networking buzz.
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by Marianna Muscat | Mar 6, 2010 | Social Media Marketing, Social Media Optimization, Social Networking
Social networking on the web is like contained versions of the blogosphere. People join social networks and create profiles on them to build a network and community by connecting with friends and business contacts. They can also invite their personal friends to join their community.
Social network communities retains the interests of their members by being useful to them. Some of the popular social networks provides services that’s entertaining as well. These services can also help you expand your network and business services. Facebook, for instance, allows members to create and customize (HTML customization with the addition of FBML) personal or business fan pages on a specific topic or niche. You can link blog posts, videos, information and even music to these fan pages. Have a look at our fan page, it is very new but you will get the idea – Facebook Fan Page
To get back to the topic – why would you use a social network?
- To keep in touch with friends and family;
- Professional networking services;
- The sharing of knowledge and information;
- Socializing with colleagues;
- Sales and business leads;
- Recruitment;
The social networking tools available online can be great business influencers and they can help to establish yourself as an expert in your field and niche. With correct social media optimization, you can increase your visibility and gain trust and credibility that can ultimately provide you with sales and business leads. The main focus point of using social networks shouldn’t be to increase sales but to build good relationships. The sales will follow if done correctly.
Find below some information on a few popular social networks you can join to start building your communities.
Facebook
Who doesn’t know what Facebook is? Facebook was started in 2007 by US colleges and became available for public use in the UK. The popularity of Facebook quickly rocketed. A big part of Facebook’s success is its creators decision to “open up” and allow anyone to develop applications to run on Facebook – without charging them.
This has seen Facebook users able to play each other at Scrabble and Chess, compare each others tastes and send “virtual gifts” to your friends. Everyday new applications springs up on Facebook and many are developed for entertainment purposes only.
URL: http://www.facebook.com
Membership: free
MySpace
MySpace gained a lot of its popularity around its music services. There’s over three million bands and musicians registered on it to attract a fan base from the 200 million registered accounts. According to Hitwise, in September 2006 MySpace was the 8th largest traffic source to HMV.co.uk – more even than the MSN search engine.
URL: http://www.myspace.com
Membership: free
LinkedIn
The most grown up of the popular social networks is LinkedIn which allows users to build there business and professional contacts into an online network. It has been criticised for not being open enough and for charging for too many of its services – but next to Facebook it is still the most popular online social network among people aged 25 and over.
The great success of Facebook could be a challenge to LinkedIn’s closed approach in the future.
URL: http://www.linkedin.com
membership: free and paid
Social networking is another form of social media and if optimized correctly as stated above, could result in huge benefits personally and for your business.
by Marelise da Silva | Feb 18, 2010 | Social Networking
You heard about the Social Media buzz and what it could do for your business so you decided to get involved, after all it’s free marketing. However, 6 months down the line and the Social Media sites you’ve signed up with aren’t rendering the kind of results you would’ve liked. In this post I’ll outline a few points that could be contributing to the lagging results of your Social Media efforts.
It is important to remember that Social Media is a powerful business tool that is still in its infancy. You need to start leveraging it in the right way in order to give you the results you desire and not be left behind.
Business Social Media Mistakes
- You’re not using your Social Media enough. If you’re not going online on at least a weekly basis then you’re wasting your time having a Social Media account for your business. People will follow if you show signs that you are there often.
- You don’t respond to queries, complaints and compliments. In order to leverage the power of Social Media you have to interact with your followers and the people you follow. Don’t be self-centred – Listen and contribute to the discussion. This helps you build up a good online rapport.
- You’re not being creative enough. If what you’re currently doing isn’t working then change tack. Be as creative as possible even if this means changing pictures, company bio and linking to unrelated ‘funnies’ on a regular basis.
- You could be using the wrong Social Media platform. Different Social Media networks attract different kinds of users. Do a little Internet research about Social Media trends and demographics (of which there is PLENTY) and find out which Social Networks your target audience is engaging with.
- You’re not doing enough to promote your Social Media accounts. Include link on your website (and even your email signature) that go to your Social Media accounts. Even if you’re a big corporate your market wants to know that they are using the same kind of Social Media platform as you.
Read more about who should manage your Social Media account.