by Marelise da Silva | Jan 14, 2019 | Digital Media Marketing
Generation Z (also known as Centennials and as the Born Free generation in South Africa) is different to Millennials, and shouldn’t be misunderstood or grouped in the same segment. Born in the era of rapid technological advancements (think smartphones, machine learning and artificial intelligence), they are addicted to living through the social media lens. Brands will be well advised not to be mediocre when communicating to them. In light thereof, here are some tips you can use to market to Generation Z – the future consumers:
Capitulate Control
Growing up in the age of instant gratification, they prefer media on demand. They are particularly critical of invasive ad formats like non-skippable pre-rolls and pop-ups. Brands are advised to:
Respect their personal online space, and
Give them the option to control consumption.
Quickly Does It
Perhaps an ADD generation, with an attention span that is said to be shorter than that of a goldfish! Meaning you must grab their attention within 5 seconds.
Lights, Camera, Action!
Attention-grabbing, creative campaigns in an appropriate style and tone seem to be critical when engaging with them. Include the following:
Catchy music,
Humorous copy,
Endorsements that include known celebrities, and
Use artistically creative visuals.
Social Responsibility
Your marketing team would do well to note that Gen Zs have a more pragmatic outlook, which goes against the notion that they are irresponsible and naïve. In fact, they are socially aware: questioning things, demanding answers and fighting for what they believe in. From a South African context, they are front runners of social movements such as the #feesmustfall #datamustfall.
Don’t Ignore Traditional Media
In South Africa, traditional media should not be ignored, as of the majority (79%) of Gen Zs are from households where constant and frequent internet access is limited.
If expanding your marketing efforts to Gen Zs is a priority, turn to the experts at WSI OMS for assistance. Contact us today to learn more.
by Marianna Muscat | Jan 11, 2019 | Digital Media Marketing
It’s a new year and a new chance to make the most of your digital marketing campaigns. If you attempted to make waves with your online campaigns in the past with little success, it may be time to re-look your strategy. Here are the most important aspects to consider and implement:
Countless business owners spend a lot of time crafting incredible campaign landing pages on their websites – but what good is a campaign if nobody is exposed to it? The secret is to do everything in your power to spread the word. This doesn’t necessarily have to mean spending a fortune in the process. There are so many valuable tools online, like social media, which will allow you to do that at a fraction of the cost. Promote your campaign via your social pages and, if your budget allows, give it a boost with targeted marketing. Your reach is bound to increase dramatically.
Creating content to support your campaign is another must. Incorporate relative keywords and hashtags and, of course, don’t forget to share the content via social media. You might also want to start a competition that encourages your followers to share this content, as this is an easy way to get more likes and further enhance reach.
Influencer marketing helps to improve brand awareness, brand reputation and increase reach. Yes, we mention reach once again. After all, your campaign can’t be successful unless you have buy-in from as many people as possible. So, find an influencer who is relevant to your brand and join forces. You’ll be very glad you did!
Another way to ensure that your digital marketing campaigns soar is to enlist the help of the professionals. Here at WSI OMS, we specialise in social media marketing, content marketing, SEO, search engine optimisation, website design and link building. Contact us now to learn more.
by Francois Muscat | Jan 4, 2019 | Digital Media Marketing
Blink – and another year has flown by! Perhaps time seems to be escalating because of the rapid and far-reaching changes in technology? Be that as it may, the only way to successfully deal with change is to plan ahead. With that in mind, here is a brief look at digital marketing strategies for 2019:
Away With Ads
More than 30 percent of all internet users are expected to be using ad blockers soon, meaning that traditional advertisements will be reaching even less of its intended audience. If you are going to be using ads, it must:
Have value for, and
Be relevant to the consumer.
Persuasion By Opinion
Consumers are relying on the opinion of others to influence their choices. This is why brand partners, referral partnerships, and content and influencer marketing are gaining so much popularity among marketers.
Authentic Content
Content is the key to successful marketing, and, therefore, marketers will have to increasingly create engaging content to build connections with their clients. An authentic way to do this is by sharing the experiences and stories of your company’s employees.
Sync Your Communication
You may be surprised to learn that some analysts are predicting that close to 50 percent of all searches will be made through voice by 2020. This means that is absolutely vital to understand and be in sync with your target audience. If they are going to be relying on voice-enabled searching, you will have to create your content accordingly.
Add A Personal Touch
It is impossible to stop technology and marketing automation. But, the human touch will help to ‘soften’ these interactions and to maintain relationships. Helpfulness and kindness will always build authenticity, which will stand your brand and reputation in good stead – and it will combat the loss of relationships through tech and automation.
If you need help to come up with truly creative ideas and to break with conformity, contact WSI OMS today. We will help you to achieve your marketing goals.
by Marianna Muscat | Jan 3, 2019 | Digital Media Marketing
Digital Advertising Trends
2019 – The dawn of a new and exciting year. And there is no better time to reflect on the trends that we expect to define the digital advertising landscape.
A New Voice
Voice-enabled search is expected to be the next big thing in marketing. In fact, some analysts say they think that by 2020 almost as much as 50 percent of all searches will be made by voice. This means that as marketers we will have to:
Understand what their audience’s communication preferences are, and
Then use that knowledge when creating content.
Artificial Intelligence
Marketing has become more data-driven, which means that the demand for data-processing systems is increasing. Marketers of the future will have to learn to rely on AI systems for the following:
To enhance trend analysis,
To improve customer profiling, and
To develop personalised strategies.
Reality Reigns
The very exciting mediums of augmented and virtual reality will be likely to dominate the marketing scene on various fronts, including:
Customers
AR and VR offer a unique opportunity to create interesting shopping experiences for customers.
Marketers
For marketers, AR and VR offer a unique way to not only engage with their users, but to also connect potential customers with products and services.
Power Of Video
Thanks to the popularity of platforms like YouTube, Netflix, etc., it has been predicted that video will account for around 80% of all Internet traffic by the end of 2019. Video advertising has already started to follow this trend, with adverts running before, after and even in the middle of videos hosted on these services. To maximise this kind of advertising, wise marketers will implement the following strategies:
Work closer with content creators,
Utilise influencers,
Optimise their content for mobile viewing, and
Integrate shareable video content into websites and social pages for maximum exposure.
Need help with your digital advertising? Contact WSI OMS, one of the companies at the cutting-edge of the industry, today.
by Francois Muscat | Jan 2, 2019 | Digital Media Marketing
Digital marketing is forever changing – that’s the name of the game. If you are to keep your business at the top with the best of them, it is up to you to keep up with the trends! In an effort to make this a bit easier for you, here’s our take on what to expect from the digital marketing world in 2019:
Artificial intelligence definitely isn’t new, but it is set to continue dominating the realm of digital marketing for the foreseeable future. If your business has yet to embrace it, now would be a great time to do so.
Content marketing takes up a lot of time and effort. The results are worthwhile, there’s no doubt. But the latest trend is to focus more on the creation of evergreen content, rather than content that needs to be constantly updated. You can do this by focusing more on tutorials, how-to’s, etc. that will never get old or become irrelevant.
According to research, people are going to start using voice search a lot more frequently. A third of all Google searches are now voice searches. This calls for a change in the way we write our content. Voice searches tend to be longer and more in-depth than regular searches. So, long tail keywords, questions and phrases are becoming more common. Account for this when creating content, and you are sure to see an improvement in your SEO rankings.
Do you need assistance when it comes to perfecting your digital marketing strategy for 2019 and beyond? Then you need WSI OMS. Contact us now for more information about social media marketing, search engine optimisation, website design, link building and more.
by Marelise da Silva | Dec 10, 2018 | Digital Media Marketing
Make the holiday season truly picture perfect by approaching digital marketing, and Instagram in particular, with a carefully planned strategy in mind. Social media marketing can make all the difference when it comes to boosting that bottom line leading up to Christmas. Here is how to get it right:
It is the easiest way to get extra attention when you need it most. Not only will an influencer help to increase brand awareness, but they will also have an effect on the overall reputation of your brand. Instagram is a wonderful platform to use to make the most of influencer digital marketing – it’s all about the visual, after all.
Giving back over the festive season feels amazing, and it can also help to encourage people to buy your products or make use of your services. Talk about the best of both worlds! Decide which cause you would like to help this year and document your efforts using Instagram.
People feel obliged to spend money over the holiday season. It is a time for giving gifts and spreading joy. Why not spread some joy yourself by offering eager shoppers a discount or two? Seeing as though discounts are likely to generate substantially more traffic and conversions, you will likely still make a pretty sizeable profit.
Update your CI and Instagram posts with a Christmas-y look and feel. If you embrace the season, your followers are likely to be more drawn to your brand – and more likely to buy from you, of course.
Do you require professional assistance with your festive season digital marketing and beyond? Look no further than WSI OMS. As specialists in social media marketing, content marketing, search engine optimisation (SEO), website design and link building, we have got you covered. Call us now for details.
