by Marelise da Silva | Jun 17, 2019 | Digital Media Marketing
Digital marketing for your dental practice is critical for your practice to survive and thrive in 2019. The longer you wait to implement your internet marketing strategies, the harder it will get for you to survive over your competitors in the industry.
When people look for a dentist, they either go online and search for a dentist in their area, or they ask for referrals from family and friends. If your dental practice doesn’t show up online, it doesn’t exist.
People don’t typically associate dental visits with having a good time. In fact, many people associate visiting a dentist with anxiety, pain and stress. A good online presence can help alleviate any anxiety that a new patient may have about choosing your dental practice. Here are a few ideas that you can use to attract patients to your practice:
Use Google’s Keyword Planner
This tool will help you learn what keywords and phrases your potential patients use when searching for your services online. This can help you create effective marketing campaigns using the terms and phrases your potential patients use. If you want to increase the number of patients that contact you about veneers, for example, you can use Google’s keyword planner to see what people are searching for and how many people in your local area are typing these terms into Google.
YouTube
YouTube happens to be the second largest search engine. Using this platform to post videos will not only boost your credibility with new patients, but it will also increase the chances of your dental practice ranking in Google’s search results.
Instagram
What better way to show off your cosmetic results than on Instagram? Set up an Instagram campaign to show before and after photos online. Be sure to ask patients for permission to share photos.
Need help with your digital marketing, website design or SEO? Then contact WSI OMS today.
by Francois Muscat | Jun 10, 2019 | Digital Media Marketing
How many times a day do you log in to Twitter and scroll through your feed? How often do you stream movies, or search for something on Google?
Socialmediatoday.com recently posted an infographic on what happens in an internet minute in 2019. Here are some of the interesting statistics of what happens in sixty seconds online:
- 18,1 million Whatsapp texts are sent
- 4,5 million videos are viewed on YouTube
- 1 million people are logging into Facebook
- 3,8 million Google search queries
- 694 444 hours of Netflix is watched
- $996 956 is spent online
- 2,1 million Snapchats are created
- 41,6 million Facebook messages are sent
- 180 smart speakers are shipped on Amazon
- 41 new music streaming subscriptions are made
- 1 million views on Twitch
- 87 500 people are tweeting
- 347 222 are scrolling through Instagram
- 390 030 apps are downloaded on the Google Play and App Store
- 118 million emails are sent
Breaking through the clutter can be tough, especially for small businesses. If you need expert digital marketers guiding you through everything from SEO and web design to content marketing and social media tactics, get in touch with WSI OMS today.
by Marelise da Silva | Jun 5, 2019 | Digital Media Marketing
When you see a tweet or an Instagram post from one of your favourite celebrities showing off the good life with a new outfit, beauty product or a beautiful vacation, there is a chance that the star has a good reason to tell you about it. Money.
Influencers across the globe are cashing in on their legions of social media followers. One woman called Samantha won a photo competition that led her Instagram follower count to soar. The winning photo was a pic of her golden retriever, Aspen, in her kayak.
Companies started to pay her to post photos of everything from the Garmin watch that she wears to the dog food that Aspen eats, all in exchange for cash. Many times, a company’s marketing and creative team will be on the lookout for a specific type of influencer to partner with. In Samantha’s case, Garmin was looking for a female influencer that loved the outdoors and already used their products.
Before social media, companies relied heavily on traditional media such as print and broadcast. These methods force brands to talk at consumers and be the interrupter. Thanks to social media influencers, however, brands have the opportunity to really be a part of the consumer dialogue.
Major corporations such as Coca-Cola are cashing in, too. Stars such as Selena Gomez can make an estimated $550 000 per post, and the young star has photos of herself drinking Cokes on her Instagram page. According to www.twitter.com/annalect, around 40% of people have purchased an item after seeing it on social media, contributing to a $1-billion market in 2017.
Working with influencers is a great way to get your products in front of your target audience in an authentic way on platforms that they are already using.
Need help with your social media? Then content WSI OMS today.
by Francois Muscat | Jun 3, 2019 | Digital Media Marketing
If you own a travel company, an ice cream parlour or an air-conditioning company in the Northern hemisphere, then you are probably expecting a spike in spending at your business over July. Most business owners, however, expect a lull in sales halfway through the year.
Promotions Matter
It’s no secret that consumers are more likely to spend money if they feel that they are getting a good deal. A great Christmas in July offer can help convince a potential customer who was on the fence about spending money with you to take the plunge and place the order. New content and specials can help you continue to drive engagement even when few people are buying. Here are a few things to consider:
- Important Days
Plan your calendar around important days such as the summer/winter solstice and Independence Day (in the U.S.). Cleverly themed marketing messages punting discounts, loyalty points, buy-one-get-one-free deals, free delivery or anything else that appeals to your target audience can drive up sales.
- VIP Deals
A great way to reward your loyal customers is to make them feel special. Consider VIP deals for the 5 to 10% of your customers that buy the most from you. You don’t have to necessarily make the promotion a discount. Early access to new product ranges can be enough of a reward for some of your regular customers.
Other Concepts and Ideas
You could consider offering different Christmas in July specials throughout the month, such as flash sale discounts, sweepstakes and contests, bundle coupons for purchases that will be made in the future or a % off of the final price if a certain amount is spent.
Need help with your Christmas in July digital marketing campaign? Then contact WSI OMS for social media marketing, website design, and SEO services today.
by Marianna Muscat | May 31, 2019 | Digital Media Marketing
Clients often want to meet with graphic designers and web designers (sometimes, they want to meet multiple times) at the beginning of a digital marketing project. Here are a few questions that designers need to be able to answer:
Why Do You Want to Work with Me?
As a designer, your motivation for taking on a new client may be ‘I just need the money’, but you are going to have to dig a bit deeper. Consider the client’s brand, industry and current need; then explain how you think you would be able to add value to the project. Look at their current branding and design to see where you think they could improve.
What Is Your Workload?
Clients often want to know what a designer’s workload is like because it gives them an idea of how responsive you will be and how soon they can expect the work to be completed. You have to be prepared to talk about your calendar and when you are going to be delivering the work that is requested. There is nothing worse than making a promise to a client and not being able to deliver on that promise, so be upfront about your workload.
What’s Your Aesthetic?
We all know that it’s not just about creating the best-looking design (or what a designer thinks is the best-looking design). It’s about what the customer needs. What is the kind of business that the client is in? Does the type of work you do align with what the client and/or the project needs? If you need work, it is easy to assume that you can adjust your style to anything, but this isn’t always the case. You need to be honest with yourself to determine whether you are going to be able to do the best work that you can for that client.
Need help with your web design digital marketing strategy? Then contact WSI OMS today.
by Marianna Muscat | May 24, 2019 | Digital Media Marketing
Understanding and using trends are critical for any creative professional or entrepreneur. Trend forecasting is the phrase that is used when people try to tell the future. It is important because it can help you design products, websites, services and experiences that will help to shape the needs of people in the future. This is hard to do because the future isn’t here yet.
Trends in fonts, colours, imagery and layout are always changing. On the marketing and business front, knowing how the business landscape is changing is equally important. Have you ever noticed that the same colours, trends and patterns are usually in different stores? How do they end up with the same palettes and styles? It is because they all use the same method of gathering trends. They hear about trends from the same manufacturers and go out and shop at the same places across the globe. Trend forecasting services can also be purchased for almost any industry.
Here are a few places where you can discover trends to drive change in your design, branding and business:
Digital Culture
This is a broad term, but it refers to knowing what is going on currently on broadcast news, Google, websites and news sites.
Physical Retail
If your products or designs show up in the real world in retail, you need to go out and shop it regularly. Go out and pay attention to really observe what is happening in stores so that you can recreate this in online experiences.
Competitive Research
Go online and look at the blogs and social media of your competition; as it is really critical for discovering trends. This way, you will know what they are doing over time and be able to jump when your competition launches new campaigns, loyalty programmes or other services. Staying on top of your competition is one of the best ways to pick up on trends in your industry.
Need help with your web design or digital marketing? Then contact WSI OMS today.
