by Marianna Muscat | Jun 18, 2019 | Social Media Marketing
Snapchat’s power lies in its ability to engage a small community of your most avid followers on a really intimate, personal level. This is why Snapchat is a strategic, long-term investment. It is all about deepening and strengthening your brand.
It’s not about how many followers you have – it’s about how many care. It’s not about width, it’s about depth. It’s not about how many impressions you get, it’s about how much attention you get. Snapchat offers depth and attention, which is why Snapchat marketing is so powerful.
The nature of the platform means that you will only attract your most engaged followers on Snapchat, but you can recreate authentic relationships with them that you can’t replicate anywhere else. These followers are likely to become advocates of your brand, which will help you grow your business.
So, what do users want to see on Snapchat? The aim of the game isn’t to post polished, professional looking content. Instead, Snapchat users want transparent, personal content. Social media is generally about connecting with others, but Snapchat takes it to a whole new level. Photos need to be posted in real time, so no photo editing allowed! While this might sound scary, embracing this type of transparency can be great for your brand. In fact, a whopping 94% of consumers are loyal to a brand that offers complete transparency.
The hip hop icon, DJ Khalid, proved the power of Snapchat way back in 2015. He used Snapchat to build a rapport with his closest fans by providing a behind-the-scenes look into his lifestyle. Google Trends shows the correlation between DJ Khalid’s Snapchat presence and the rise in his popularity. He used his popularity to promote products from his fashion line. For his fans, having access to DJ Khalid’s day-to-day life gave his products a special appeal.
Need help with your social media marketing strategy? Then content WSI OMS today.
by Marianna Muscat | Jun 11, 2019 | SEO
Are you looking to hire an SEO agency? Here are a few things to look for:
Look for the Most Impressive Work They Have Done
Ask the agency that you are considering to hire what the most impressive thing is in terms of SEO that they have done and why they think it is impressive. From there, they can elaborate on the projects they have taken on, what they were assigned to do and what their contribution was. You can ask them what they were measured on and dig into the deliverables that they offered the client. Elon Musk is known to ask recruits what the most impressive thing is that they have done and seeing as he continues to build successful companies, it is a good idea to follow his line of questioning.
Ask Them How They Would Improve Your Website
Make sure you have a laptop or computer with you. Open your website and ask them to take a look. Ask them if they would make any tactical changes, what they would do from an internal linking perspective, what they think of your link profile and what it would take to make your website an SEO success.
Ask for Referrals
One of the big problems with hiring an SEO agency nowadays is that there is a big shortage. Ask for referrals so that you can get a sense of whether their clients are happy with the work they have delivered.
What is Your SEO Process?
Ask them how they approach an SEO project. Do they start with a website audit or a competitor analysis? You need to understand how the agency thinks so that you can determine whether they are aligned with your thinking.
Need help with your SEO and digital marketing strategy? Then content WSI OMS today.
by Marianna Muscat | Jun 10, 2019 | Mobile Marketing
Four years ago, Amazon started to wonder what would a grocery store look like if people could walk in, grab what they wanted and just go? What would happen if they could weave the most advanced machine learning, artificial intelligence and computer vision into the fabric of a store so that shoppers never had to wait in line?
This is exactly what Amazon achieved with their first Amazon Go store, which was launched in Seattle in 2019. There are no lines and no cashiers.
How Does it Work?
Shoppers need to download the Amazon Go app and scan their phones on the way into the store. Then they can put away their phones and start shopping. Anything that is picked up is automatically added to the virtual shopping cart on the Amazon Go app. If you change your mind, all you have to do is put it back and the technology will update the virtual cart automatically. Once you have everything you want or need, you can just walk out. Everything will be added up and charged to your Amazon account.
Amazon used sensor fusion, deep learning algorithms and computer vision that is similar to that found in self-driving cars for their first Amazon Go store. They call it ‘just walk out technology’. If brick and mortar shopping is getting this easy and seamless, consider what the future will hold for people looking to use mobile marketing to target shoppers in specific locations.
Need help with your digital marketing, social media marketing or SEO? Then contact WSI OMS today.
by Marianna Muscat | Jun 4, 2019 | Content Marketing
What separates good content on social media from great content? Any creative agency can create content that is beautiful, that resonates, that’s interesting, quirky and different. Great content, however, is fuelled by content that is derived from listening right across the social web.
When you listen before you create content, you have a much better understanding of how your content will perform simply by looking at what your desired audience is already responding to. At WSI OMS, before we create any post, we curate across the internet to see what a brand’s fans are saying and what they really want to talk about. This helps us determine exactly what type of content we create and it helps our content to perform better.
Brands who use content calendars have the benefit of knowing what type of content they are going to post where and at which date. These brands, however, will be better positioned if they use their content calendar as a guideline on what to post but remain flexible with their topics. Here are a few reasons why:
Social Media Changes Fast
What was interesting on Facebook last month is no longer interesting now. Things like live Facebook videos and 3D pictures happen seemingly overnight, so if you are too rigid about the content you are posting, you won’t be able to stay on the pulse. When you plan out your content too far in advance, you are limiting your ability to innovate.
Real-Time Relevance
When you update in real-time, you can do things that are relevant to you and your audience on the fly. This doesn’t mean that you need to post content about the Super Bowl just because everyone else is posting about it. You can focus on things that are happening in much smaller, niche segments, and innovate quickly and effectively.
Need help with your social media or content marketing campaign? Then content WSI OMS today.
by Marianna Muscat | May 31, 2019 | Digital Media Marketing
Clients often want to meet with graphic designers and web designers (sometimes, they want to meet multiple times) at the beginning of a digital marketing project. Here are a few questions that designers need to be able to answer:
Why Do You Want to Work with Me?
As a designer, your motivation for taking on a new client may be ‘I just need the money’, but you are going to have to dig a bit deeper. Consider the client’s brand, industry and current need; then explain how you think you would be able to add value to the project. Look at their current branding and design to see where you think they could improve.
What Is Your Workload?
Clients often want to know what a designer’s workload is like because it gives them an idea of how responsive you will be and how soon they can expect the work to be completed. You have to be prepared to talk about your calendar and when you are going to be delivering the work that is requested. There is nothing worse than making a promise to a client and not being able to deliver on that promise, so be upfront about your workload.
What’s Your Aesthetic?
We all know that it’s not just about creating the best-looking design (or what a designer thinks is the best-looking design). It’s about what the customer needs. What is the kind of business that the client is in? Does the type of work you do align with what the client and/or the project needs? If you need work, it is easy to assume that you can adjust your style to anything, but this isn’t always the case. You need to be honest with yourself to determine whether you are going to be able to do the best work that you can for that client.
Need help with your web design digital marketing strategy? Then contact WSI OMS today.
