by Francois Muscat | May 7, 2020 | PPC
Twitter, the ever-popular micro blogging social media platform, now boasts approximately 330 million monthly active users. With this statistic in mind, it is no wonder why countless businesses are scurrying to get started and incorporate this social media big-wig into their digital and mobile marketing strategy. If you have yet to jump on the bandwagon, here is some advice from one of the top social media agencies – New Media Marketing.
Complete Your Profile
A strong bio is of the utmost importance as it will tell potential followers a bit more about your business. And, this could be the deciding factor in terms of choosing whether to follow you or not. Also, be sure to upload a clear image of your company logo – Twitter profiles that do not have a picture have markedly fewer followers.
Keep Up with the Competition
Be sure to keep an eye on your competitors’ Twitter profiles, especially those with a high number of followers and engagement. Pay attention to what they are posting and how they are interacting with other Twitter users, as well as who they are following. This will give you a good idea of what you should be doing and how. Just avoid blatantly copying their efforts as this is not likely to be well-received!
Get Active
Aside from Tweeting, sharing others’ tweets and following the right people/businesses, there are other ways in which to get active on Twitter and use it to your advantage. Create helpful Twitter lists, for example. These lists allow you to organize the people you follow into specific groups. You can also save searches, which makes it possible for you to organize content based on a specific topic.
Looking for professional assistance when it comes to mastering the art of social media marketing? Look no further than New Media Marketing. As one of the top social media agencies, we specialize in pay per click (PPC) advertising, mobile marketing, SEO optimization, and are one of the most trusted website design companies in the area. For more info, do not hesitate to contact us today.
by Francois Muscat | May 4, 2020 | General
WSI OMS has partnered with the Council for Continuing Pharmaceutical Education, the leading name in education for immunology courses. CCPE has a 50-year long history of offering unbiased educational programs created by world-class experts.
The range of extended education for professionals covers every sector of the industry, including physician facing, marketing, sales & people management, CPD, regulatory & medical, training & HR, and healthcare professionals.
With the strong growth of the field of immunology that is predicted in the western world, immunology is becoming an increasingly crucial sector for medical professionals to study. The COVID-19 pandemic has necessitated a renewed dedication to the study of immunology in the hope of finding vaccines and other viable treatment options.
Introduction to the CCPE Immunology Course:
The CCPE’s immunology course opens your career path in immunology and addresses many crucial therapeutic areas. During the course, students will be introduced to the various cellular, tissue, and chemical mediator components of the immune system. The course also covers how these components work together to provide an immune response. Students will explore the pathophysiology of common immunological diseases, and gain an understanding of the medications used in treating such disorders.
Learning Objectives of the Immunology Course:
Mastery of this course will allow students to:
– Describe the immune system and its components
– Explain the immune response
– Consider the medical treatment of various immunological disorders
Immunology Course Information
Suggested hours of study: 50
Course completion: 6 months
Language of presentation: English
Examination format: 100 multiple choice questions
For more information on the immunology course, vaccination courses, study tools, and resources, and to discuss your immunology career path, visit the CCPE website.
by Francois Muscat | Apr 17, 2020 | SEO
Looking to maximise your company’s SEO and Google rankings, along with taking user experience on your website to new heights? The key lies in integrating organic content and paid content or PPC. We discuss everything that you need to know below.
Why Both Organic Content and PPC Are Important
There are advantages and benefits to both organic and paid content. For example, PPC can lend a hand when it comes to helping a company get the proverbial ‘foot in the door’ in terms of increasing brand awareness and getting sales started. However, it is organic content that will boost reputation and conversions in the long run. Hence, the reason why integrating both is critical for long-term business success.
Ensure Consistency
If you are going to successfully integrate paid and organic content, it needs to be consistent across the board. This goes for the message that it is communicating, as well as the overall branding, tone and style.
Embrace Remarketing Strategies
If a potential customer has already visited an organic page on your website, capitalise on their interest by remarketing to them via PPC.
Focus on the Quality of the Content
Content of a consistently high quality is an important part of not only inbound marketing but also online advertising in general in that it will assist you in improving your organic rankings and your website’s user experience. All of this is sure to contribute to a better reputation and a higher number of sales.
Use High Performing Content in Your PPC Efforts
Is there a specific piece of content that is performing particularly well organically? Take it to the next level and really make the most of it by incorporating it into your PPC efforts.
Need a hand when it comes to both organic content and PPC? WSI OMS is the digital marketing agency to contact! Our services extend from online advertising to SEO and everything in between. Get in touch now for more information.
by Francois Muscat | Apr 9, 2020 | Digital Media Marketing, Events
On Wednesday, 8 April, I hosted a webinar discussing how business can get ahead during COVID-19. Over three hundred digital marketers and business owners attended the sessions, where we covered practical ways of doing a competitive analysis.
Why now?
Some businesses are pausing their digital marketing services due to times being uncertain, but when things change – and they always do – they may find that stopping their SEO activities, for example, has left them in a poor position in Google SERPS.
Instead of setting yourself up for a difficult time in the second half of 2020, you can use this time to strengthen your business. On Facebook, I’ve seen many people using the lockdown period to get to some serious decluttering and DIY-ing around the house. In the same way that some restaurants close down for renovations so they can be a better business when they reopen, you should using this ‘shut down’ period to renovate your digital strategy – and you do this by looking at what your competitors are doing.
Take stock of your digital presence with a marketing audit
Use this lockdown to sit back and look at the big picture of your business’ digital marketing strategy. You may find that your market is changing and there are new areas to focus on. Take stock of your digital presence by doing a marketing audit.
During the webinar, I discussed how digital marketers need to do what they do best – stay on top of the latest trends, understand the data and the insights it provides, and know what their clients’ clients are doing. Then we discussed the different components of a marketing audit (website audit, SEO audit, content audit, social audit and insights). Watch the webinar replay to learn how to do a competitive analysis
Over the next few weeks, WSI will be running a free webinar series to share practical digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing today. Based on some of the recent research we’ve seen, companies that embrace digital marketing will be in a much better position to engage and network with their customers through this crisis.
These 30 minute webinars will occur every Wednesday from April 1 – May 6 | 11:30 AM – 12 PM EDT
Topics being covered:
- April 1 – Video Marketing: How Using Video Creates Revenue, Retention, and Relationships for Your Business
- April 8 – Competitive Research: How to Analyze the Marketing Activities of Your Competitors to Get Ahead
- April 15 – Database Management: Learning the Basics of Managing Your Customer Database to Grow Your Business
- April 22 – Persona-Based Marketing: Understanding Your Target Audience in Challenging Times
- April 29 – Conversational Marketing: How to Reimagine Your Customer Communications Using the Latest Technology
- May 6 – Website Conversions: How to Convert More of Your Website Visitors into Leads
Please send your questions, comments and feedback to: contact@wsiworld.com
How To Join The Webinar
This webinar meets 5 times.
Wed, Apr 8, 2020 5:30 PM – 6:00 PM CAT
Wed, Apr 15, 2020 5:30 PM – 6:00 PM CAT
Wed, Apr 22, 2020 5:30 PM – 6:00 PM CAT
Wed, Apr 29, 2020 5:30 PM – 6:00 PM CAT
Wed, May 6, 2020 5:30 PM – 6:00 PM CAT
Add to Calendar: Outlook® Calendar | iCal®
- Click the link to join the webinar at the specified time and date:
Note: This link should not be shared with others; it is unique to you.
Before joining, be sure to check system requirements to avoid any connection issues.
- Choose one of the following audio options:
TO USE YOUR COMPUTER’S AUDIO:
When the webinar begins, you will be connected to audio using your computer’s microphone and speakers (VoIP). A headset is recommended.
–OR–
TO USE YOUR TELEPHONE:
If you prefer to use your phone, you must select “Use Telephone” after joining the webinar and call in using the numbers below.
United States: +1 (213) 929-4221
Access Code: 892-531-497
Audio PIN: Shown after joining the webinar
Calling from another country?
Webinar ID: 368-048-051
To Cancel this Registration
If you can’t attend this webinar, you may cancel your registration at any time.
by Francois Muscat | Apr 9, 2020 | E-mail Marketing
The benefits of using email marketing in your 2020 marketing strategy are that this type of marketing can be highly targeted, customised to reach your intended audience and the performance is fully measurable.
Refresh your 2020 marketing strategy with these 5 email design trends:
1. Adopt AMP
AMP in an email allows the recipient to respond to a survey or complete the purchasing checkout process from the email itself, without being redirected to the landing page of a separate website. Users can even fill out forms and subscribe to a service from the email itself.
2. APNG Animations
GIFs will always be popular, but in the coming year, animations will go a step further with high-resolution APNG images. APNG animations fill the whole screen with a visual image, allowing no space for distraction.
3. Gamification
The use of gamification in emails prompts the recipient to play a game within the email, without leaving the inbox at all. The reward for completing the game would then be incentives such as discounts or something for free.
4. Minify Email Design
The trend to minify email design has the value of highlighting the purpose of the email, instead of overwhelming the reader with unnecessary clutter. Minifying consists of ample white space with illustrations that present a monochromatic effect.
5. Typography
Nothing makes a reader exit an email faster than the first perception of ‘another boring email’. Industry development means more readers can now view web fonts in their email, giving scope for the use of different fonts. One can even send emails with no imagery and only bold typography.
Email marketing is one of the lower-cost marketing solutions. WSI OMS in South Africa can help you build interactive relationships with existing and prospective customers. Contact us to find out how email marketing can maximise your customer retention rate.
