On Wednesday, 8 April, I hosted a webinar discussing how business can get ahead during COVID-19. Over three hundred digital marketers and business owners attended the sessions, where we covered practical ways of doing a competitive analysis.

Why now?

Some businesses are pausing their digital marketing services due to times being uncertain, but when things change – and they always do – they may find that stopping their SEO activities, for example, has left them in a poor position in Google SERPS. 

Instead of setting yourself up for a difficult time in the second half of 2020, you can use this time to strengthen your business. On Facebook, I’ve seen many people using the lockdown period to get to some serious decluttering and DIY-ing around the house. In the same way that some restaurants close down for renovations so they can be a better business when they reopen, you should using this ‘shut down’ period to renovate your digital strategy – and you do this by looking at what your competitors are doing.

Take stock of your digital presence with a marketing audit

Use this lockdown to sit back and look at the big picture of your business’ digital marketing strategy. You may find that your market is changing and there are new areas to focus on. Take stock of your digital presence by doing a marketing audit.

During the webinar, I discussed how digital marketers need to do what they do best – stay on top of the latest trends, understand the data and the insights it provides, and know what their clients’ clients are doing. Then we discussed the different components of a marketing audit (website audit, SEO audit, content audit, social audit and insights). Watch the webinar replay to learn how to do a competitive analysis

Over the next few weeks, WSI will be running a free webinar series to share practical digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing today. Based on some of the recent research we’ve seen, companies that embrace digital marketing will be in a much better position to engage and network with their customers through this crisis.

These 30 minute webinars will occur every Wednesday from April 1 – May 6 | 11:30 AM – 12 PM EDT

Topics being covered:

  • April 1 – Video Marketing: How Using Video Creates Revenue, Retention, and Relationships for Your Business
  • April 8 – Competitive Research: How to Analyze the Marketing Activities of Your Competitors to Get Ahead
  • April 15 – Database Management: Learning the Basics of Managing Your Customer Database to Grow Your Business
  • April 22 – Persona-Based Marketing: Understanding Your Target Audience in Challenging Times
  • April 29 – Conversational Marketing: How to Reimagine Your Customer Communications Using the Latest Technology
  • May 6 – Website Conversions: How to Convert More of Your Website Visitors into Leads

Please send your questions, comments and feedback to: contact@wsiworld.com

How To Join The Webinar

This webinar meets 5 times.

Wed, Apr 8, 2020 5:30 PM – 6:00 PM CAT

Wed, Apr 15, 2020 5:30 PM – 6:00 PM CAT

Wed, Apr 22, 2020 5:30 PM – 6:00 PM CAT

Wed, Apr 29, 2020 5:30 PM – 6:00 PM CAT

Wed, May 6, 2020 5:30 PM – 6:00 PM CAT

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Webinar ID: 368-048-051

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