by Francois Muscat | May 26, 2020 | SEO
Your website page quality (according to Google) is one of the most important factors that need to be addressed by your SEO services partner. If Google rates your website as low-quality, you won’t rank high on the search results for their audiences which means that you might be practically invisible to your ideal clients. Here’s what you need to know about Google’s quality standard.
How SEO Services influence Google’s rankings
As an SEO services provider, we have come to realise that many people think that more content on their website is better, but this isn’t the case. If your website is filled with low-quality content, then even if there is lots of it, it will send a really bad quality signal to Google.
If, for example, you are answering commonly asked questions in the form of a blog post, but the content is poorly written and people quickly click away from the page, Google will notice. Google is very focused on the user experience and they keep track of how people interact with the content on your site. If you have authority content on your website, then you will have a higher chance of sending positive signals to Google.
The best way to determine a page’s quality is to focus on engagement metrics such as the following:
- Total visits
- Internal and external links
- Pages per visit – if a website visitor clicks through to other pages, then it is a good sign.
Some of the offsite metrics that you can measure include:
- Page authority
- Social shares
Google considers a number of factors when determining the quality of a page. They are:
- Unique content (including unique words, phrases and sentences)
- Links to the page
- Links from high quality websites to your pages
- The Page Answers the Query: Google can determine whether your page answers the searcher’s query by analysing the journey the searcher took to find your website. If the searcher enters a query into Google and finds your page, then goes back to Google with a completely different search term, then they will deduct that the information on your page answered the searcher’s query.
WSIOMS offers SEO Services, SEO optimisation and link building services to businesses and brands of all sizes, in all industries. For help with your SEO Services, contact WSIOMS today.
by Francois Muscat | May 22, 2020 | PPC
If you want to bring viewers to your website’s landing page or ecommerce products page, pay per click advertising can help you to bump up the amount of traffic quickly. But what can you do if your pay per click advertising strategy isn’t performing as well as you expected? This guide will provide common issues and how to solve them.
Why is my PPC advertising strategy not working?
Your settings are not correct
Many times, when we check a client’s PPC campaign that is underperforming, the settings are off. Perhaps you are targeting the wrong location or the budget you have set is incorrect. It’s possible that an ad group didn’t get turned on. The first thing you need to do if you notice that a PPC campaign isn’t working is check your settings.
You’re not redirecting your audience correctly
If you are marketing a specific service or product, then you shouldn’t direct search engine users to the home page of your website. Make sure you have a high impact landing page that is professionally written, compelling, and gives your potential client all the information they need to do business with you. Each ad group should have its own landing page for the best results. Keep your website’s navigation simple so that they can find what they are looking for, information about the credibility of your brand, shipping information, and anything else they might want to know.
You’re not looking at local factors
All pay per click advertisers want the lowest possible cost per click (CPC), but it is virtually impossible to keep the costs at bay if you ignore local factors. Localize your PPC campaigns to ensure that you not only have local vendors in the areas that you are targeting, but that you are using everything from the right lingo and slang to the desired suburb areas.
You’re not getting genuine visitors
Whether you are advertising on social media or the major search engines, there will likely be networks that distribute your ads. Some of these networks are fraudulent, which means that the traffic they send to your website and landing pages are fake. Ensure your ads are distributed to the right network so that you get genuine visitors.
You’re not setting up negative keywords
There are many keywords that you do not want to rank for. Perhaps you want to avoid ranking for keywords such as ‘second hand’, ‘new’, ‘free’, or a specific color. Include all the negative keywords that you don’t want to rank for to prevent your ad from being triggered by these words.
Need more help with your pay per click advertising strategy? Contact WSIOMS for information on our PPC advertising services and other digital marketing packages.
by Francois Muscat | May 18, 2020 | Copywriting
One of the most important aspects of any inbound marketing strategy is copywriting – and product descriptions are something that needs an equal amount of attention as blog posts or your About Us page. You want to describe products that are appealing and that lead to sales. How do you create strong product descriptions? Here are some key points to incorporate into your writing.
Write for your audience
It may seem obvious, but many people fall into the trap of writing for themselves rather than their audience. How much do you know about your market? Do you know what they want and how your product will fill those needs? Are your descriptions speaking to that? Know your audience first, then write for them – this should make the process of content creation a little more straightforward.
Ease buyer’s guilt
Here’s an interesting truth about consumers: they all suffer from buyer’s guilt. Even as they click on something they really want, they feel some hesitation, especially if it’s a treat for themselves. Part of your product description’s job is to remove that guilt and make customers feel good about completing the purchase. You can do this by reinforcing the one-time-only nature of the offer (even if this is not the case). Let them know they are getting a bargain, give the product an air of exclusivity and highlight the utility and/or satisfaction they will get from buying it. The client needs to feel that the price they are considering paying is worth it.
Use words but create images
The copy in a product description is not just about listing the attributes of the product in a generally informative but boring way. It is a matter of drawing a picture for the customer, setting the scene, evoking the need and instantly demonstrating how the product will satisfy it. Be creative, not just descriptive. Paint with your words.
If you need a professional to give your marketing copy a boost, WSIOMS can help. We are a leading digital marketing agency that creates copy for all kinds of uses, including, but not limited to, inbound marketing. Contact us for more information.
by Francois Muscat | May 14, 2020 | PPC
Each year, Google alters its algorithm between 500 and 600 times on average. In short, this means that the world of SEO is forever changing! And, if you want to ensure that your rankings remain positive, it’s up to you to keep up. In an effort to aid you on this mission, we’ve put together a list of some out-of-date SEO practices that used to be effective for SEO marketing, but which are now probably having the exact opposite effect on your SEO standing.
Meta Data Keyword Stuffing
Back in the day, effective SEO marketing revolved around the sheer number of keywords you were able to stuff into your content. Nowadays, almost all of us know that quality content is the key to maintaining a good SEO ranking. However, this hasn’t stopped many of us from stuffing keywords into our meta data instead. Unfortunately, Google is now also recognizing this as a bad practice and will penalize your website accordingly. Rather use one meaningful, strong keyword in your meta description and leave it at that.
Creating Countless Landing Pages
The age-old practice was to create a separate landing page for every keyword that a company wanted to rank for. Unfortunately, this led to a website having too many pages to count, which nowadays, doesn’t bode well for user experience! Instead of focusing too heavily on keywords and the like, focus your attention on making sure that any and every visitor to your website has a pleasant time doing so. Optimize navigation, keep an eye on page loading times and keep updating your content to entertain, inform, and impress.
Buying Backlinks
Yes, backlinks still play a large role in SEO marketing. Unfortunately, Google now puts a lot of emphasis on these backlinks being quality links from reputable sources. Therefore, buying a multitude of backlinks from link farms or creating them yourself in any and every way possible definitely is not going to do your rankings any favors.
At the end of the day, outstanding SEO marketing and effective social media marketing relies on dedicating yourself to improving user experience. If visitors enjoy the time that they spend on your website, you’re doing a great job and Google will notice this. Over time, it will reflect in your rankings too.
Need a little bit of extra help? Let WSIOMS New Media Marketing lend a hand. We specialize in SEO, pay per click advertising, and mobile content marketing. Contact us today to learn more.
by Francois Muscat | May 12, 2020 | PPC, SEO
While SEO marketing requires a lot of patience, and really only pays off with trial and error, it is worth the effort when you get the results you work for. If you want to see the best possible results for your SEO marketing campaigns, here’s what you need to focus on.
4 Key areas to focus on for your SEO marketing campaign:
1. Pay per click (PPC) Advertising
Yes, it is possible to get to the top of Google search results organically, in other words, without having to pay any money. However, embracing the power and convenience of PPC advertising is a much easier and more effective way to boost website traffic and conversions. PPC advertising is not only straightforward but also cost-effective as it allows you to dictate your budget from the start.
2. Mobile Marketing and Optimisation
It is so important that you make sure your website is properly optimised for mobile users from a design and an SEO perspective. This is because the mobile market share worldwide is 52.1% compared to the desktop market share, which is 44.2%. In short, there are more people viewing your website using their mobile device than those using a laptop or desktop.
3. Social Media Presence
Your company’s social media presence has an effect on its website’s SEO. A solid social media marketing strategy is the perfect complement to a strong SEO marketing campaign.
4. Proper Website Design
Your website needs to be easy to navigate, quick to load, and information-rich in order to score high in the SEO stakes. If it ticks all of these boxes and promises a pleasant user-experience, it is sure to see an improvement in its rankings over time.
If you need professional assistance with your SEO marketing, contact WSIOMS for help with your social media marketing, PPC adverts and mobile content marketing.
