by Francois Muscat | Nov 12, 2018 | Facebook, Social Media Marketing
The last thing you want to do when you go live on Facebook is tweaking and changing things. Here is how to set up your equipment for Facebook Live:
Before you start filming, make sure you have at least a 2 to 2.5 Mbps for Facebook Live. Be aware of other people who may be sharing your internet connection. If you are in an office, other people may start downloading files, which can slow down your internet speed significantly. If your internet speed is less than 2 to 2.5 Mbps, you should either try to find a different internet connection or use LTE instead of Wi-Fi. If there’s no way to get a faster internet speed, then be sure to let your viewers know that you may experience problems because you are not sure about the internet speed in your location.
Set up things like your camera, your tripod (if you are using one), and make sure that everything is at the right height and stable. Check your audio and your lighting before you start filming. You do not need any special gear beyond your phone’s camera, but if you are going to be doing Facebook Live streams regularly, you might want to consider investing in a portable microphone and a mini tripod so that you are getting your phone out of your hands and into a stable position.
If you are using a Mac or a PC to go live, you can use similar gear. You can simply use your Facebook browser to go live or you can use software such as Ecamm Live, OBS or Wirecast. There are many options for Facebook Live, but no matter which way you are going, the important thing is to make sure everything is set up correctly.
Need help with your Facebook marketing and social media marketing? Then contact WSI OMS today.
by Francois Muscat | Nov 6, 2018 | E-mail Marketing
According to Experian, 60% of marketers do not let customers choose the type of email they want to receive and only 30% let them choose how often they receive correspondence. To avoid customer rejection and decrease unsubscribe rates, you need to make sure that every message you send proves its own relevance and value (and that the customer understands why they are receiving your message in the first place).
It is important for customers to choose the types of emails they want to receive from you, as well as the frequency. You should also carefully weigh the pros and cons of single opt-in and double opt-in to your emails. With a single opt-in, a subscriber will not have to confirm their email address after they give you their email address. A double opt-in requires the recipient to click on a confirmation button or link after you have emailed them. While a double opt-in results in a slower growth rate of your email database, it does offer a better quality list and the opportunity to immediately connect with someone who has subscribed to receive your emails.
To reduce your unsubscribe rate, you should segment your target audience. This way, you will be able to tailor your messages and promotional items to information and products that are more relevant to them. If a person is receiving targeted communication about things that interest them, then they are much less likely to unsubscribe from your emails.
Creating great content is the last tip to reduce your unsubscribe rate. If you are putting in an effort to create engaging and entertaining content, then you will not only be able to build relationships http://www.wsioms.co.za/with your readers but you will also reduce the rate at which people are opting out of receiving emails from you.
Need help with your email marketing campaign? Then contact WSI OMS today.
by Francois Muscat | Nov 5, 2018 | Instagram, Social Media Marketing
The launch of Instagram Stories has been a game changer, but many brands report that fewer people are engaging with their feed photos since this launch. This means that marketers need to use videos along with photos if they want to effectively engage with their audience on Instagram.
The same rules that apply for photos also apply for videos on Instagram: you have to capture users’ attention within the first three seconds. If you are doing a video, you might want to consider adding text on top of the video or make sure that your video’s thumbnail is really interesting. When you record a video for Instagram, you have the option to scroll to the “Cover” option, move through your entire video and choose an interesting shot for your thumbnail picture.
If you have the ability to edit videos outside of Instagram and import it into Instagram, we highly recommend doing this. This way, you can film a video and include something like text or a well-designed heading to draw people into your video.
Solve a Problem
Your Instagram video should identify a problem that your target audience faces and show how your product or service can solve that problem. When you are able to solve a problem that a potential client faces, you will create an emotional bond with them. When they are ready to make a purchase, they will be spending their money with you.
Need help with your social media marketing? Then contact WSI OMS today.
by Francois Muscat | Oct 24, 2018 | Digital Media Marketing
As a digital marketing company, we are often asked which skills must become a successful digital marketer. Here are some of the skills that you need to cultivate and master to become a digital marketer that everyone wants to hire:
- Marketing Fundamentals
Understanding the fundamentals of marketing is crucial to becoming a successful digital marketer, but unfortunately, this is something that many digital marketers ignore. Understanding marketing fundamentals mean having a solid grasp of the entire consumer decision journey. This means you need to understand how consumers think and buy products. The stages that a consumer goes through when buying a product, for example, are awareness, consideration, and purchase. As a marketer, it is important to know what and how a consumer is thinking of at each of these stages.
- How to Ace Advertising Channels
Paid and organic advertising channels are what you will need to focus on as a digital marketer. There are multiple paid aid advertising channels across the spectrum, including Facebook, Google, remarketing, email, display ads, etc. It is important to understand each of these platforms and how they could potentially slot into your client’s digital strategy. You need to understand the benefits of each platform and how to run and manage campaigns on each platform. You also need to understand how a consumer searches for information on Google and how you can use Google AdWords to tap into this market. Organic channels refer to Search Engine Optimization, social media marketing, content marketing and so forth.
Read our next blog post for part two of this post!
Need some help to execute your digital marketing strategies? Then contact WSI OMS today.
by Francois Muscat | Oct 22, 2018 | Digital Media Marketing
What skills will you need to become a data analyst? This will depend on your current skill-set and goals. Here is how to pursue your new-found career:
If you have no work experience, you don’t need to despair. With data analytics still being a new field of digital marketing, many digital marketing companies are hiring graduates straight out of college and training them in-house. Many times, businesses need a fresh pair of eyes to look at their business problems without any preconceived biases. The biggest advantage is that you can be moulded and trained to fit their business needs.
Without past experience, it is good to focus on developing your statistics and mathematical abilities and learning the relevant coding languages and tools (such as machine learning algorithms, hypothesis testing, Python and MS SQL) to make sure you can hit the ground running in your new role.
If you have some work experience in a non-technical role, then you can still transition to data analytics. If you are looking to move into a data analytics role within the company that you are currently working for, then you will already have a solid understanding of the business, its customers and perhaps even its business problems. You can start as a data visualiser and focus on picking up the technical and statistical skills as you go along. You can also participate in online competitions and hackathons to improve your coding abilities.
Need some help executing your digital marketing strategies? Then contact WSI OMS today.
