SMO better know as Social Media Optimization is a form of word of mouth marketing through the use of various social media channels such as blogs, social networks, and media sharing sites. The main focus with SMO is about trust and relationship building and about increasing targeted traffic to your social media profiles.
SMO focuses on getting traffic from social media sources. When your content is published on your website or blog, traffic will increase to your content if you shared the content to your social media profiles. SMO gives people a good reason to visit your website or social media profile because of all the great and original content you publish. The links from these channels back to your blog or website is very important for SEO because they are sending “social signals” to the search engines. Improved search engine rankings are often a benefit with social media optimization.
Traditional marketing is different
Traditional marketing is very different from social media marketing (SMM). SMM is about publishing and sharing interesting and original content. It is also about creating trust, relationships and engaging with your network of followers. SMM should never be directly be about selling. Build your social media relationships first because people prefer to buy from people that they know and trust.
You can use social media to build your reputation and brand, not to sell services or products. Brand yourself as the leader in your niche.Your brand is what you represent, what you care about, and your personal connection with others. Always be the persuasive and unique voice in your target market. Your goal is to build a natural following of people who are interested in what you have to say.
Members of your network can interact with you and learn about your services and products in this process. SMM focuses on sharing content on your profile through the use of social bookmarking, RSS feeds, news, polls and user rating services. Sharing is made easy by adding social bookmarking features alongside your content to help your content travel.
Combine social media optimization with your search engine optimization efforts. You can use it to bring in targeted traffic to your website and blog through links and gain better search engine placements.